Press Kit

table of contents

I. Cover Page

II. Table of Contents

III. About CPY (Our Story - key milestones )

a. Our Mission & Karma Yoga b. Our Management Team

IV. Testimonials

V. FAQs

VI. Our Trademark

VII. Media Contacts

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About CPY Our story

Our Story:When a serious climbing accident left him with six permanent screws in his shattered ankle, CorePower Yoga Founder and CEO Trevor Tice experienced first hand the transformational benefits of yoga. An avid outdoorsman from Telluride, CO, Trevor was left searching for an exercise to replace the running, climbing and other physically challenging activities no longer accessible to him. He found yoga, and was hooked.

Traveling for his technology business, Trevor practiced a variety of yoga disciplines at yoga studios across the country and found an opportunity to make yoga dynamic, challenging and accessible.In 2002, Trevor opened the first CorePower Yoga studio on Grant Street in downtown Denver, Colorado, offering a proprietary form of athletic, heated yoga in modern, welcoming and spa-like studios.With six teachers, including Trevor, teaching four classes per day, it took several arduous months before classes began to fill up. But they did. And it wasn’t long before people were talking about this new Yoga.

Our Mission: Share our authentic passion for yoga and healthy living to inspire everyone to live their most extraordinary life.

Key Milestones:2004: CorePower Yoga acquires South Boulder, Cherry Hills and Broadway studios in Colorado. Tim Johnson and Brandon Cox become part-owners.

2004: First CPY Power Yoga Teacher Training held at the Grant Street studio in Denver with nearly 30 participants. Some of these first Teacher Training graduates are regional managers and studio managers today.

2005: With a few established studios in Colorado, CPY acquired its first Portland Studio (Portland Northwest) and opened its first studio in Minneapolis.

2006: CorePower Yoga – Point Loma opens in San Diego, CA

2007: CorePower Yoga introduced The Nutrition Program in Denver, providing yoga students with a supportive yogic cleanse and the tools to understand how eating habits can fuel their yoga and their life.

2008: CorePower Yoga - South Loop, Chicago, opens.

2009: CPY continued to expand its Teacher Training and Lifestyle Program offerings.

2010: Chicago and California opened 3 new studios, with Minnesota, Boulder & Denver each adding one. CorePower Yoga also made its debut in LA with the Sherman Oaks Studio

2011: CPY opened its first Bay Area studio in Berkeley, in addition to three studios in San Diego, two studios in L.A., one in Orange County, and two in Chicago.

2012: So far this year, CPY has opened studios in Uptown, Chicago and Poway, California. 2012 will mark the year of the most regional expansion CPY has ever experienced, with openings in Honolulu, Seattle, Austin, Washington D.C. and more! CPY will also be opening a brand new Corporate Headquarters and flagship studio in the Highlands neighborhood of Denver.

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About CPYOur Management Team

Who is CPY?Every CorePower Yoga employee is passionate about health, vitality and about the mind-body connection created by the CPY practice. We are passionate about being part of a health-focused company where individuals are not bound by conventional ideas of body and mind.

All of our studio managers started as CPY students who completed the Teacher Training Program and were inspired to become more invested in the business. All regional managers were once studio managers. And our corporate team is comprised of dedicated yoga practitioners and yoga teachers.

Key people who help make it all come together:

Trevor Tice, Founder & CEO

An unlikely candidate for owning yoga studios, Trevor opened the first CorePower Yoga in Denver in 2002, and filled a niche in an emerging yoga market. His goal? To create an empowering and health-focused environment where individuals are not bound by conventional ideas about the limits of body and mind.

Prior to CorePower Yoga, Trevor owned TechPartners International, a $60 million dollar IT company he sold to a public UK firm in 2001. He received a degree in Business from the University of Colorado, and serves on the Board of Directors for MindBody Online and BridgeView IT. He is a member of the Young Presidents Organization and received the Ernst & Young Entrepreneur Of The Year® 2010 Award in the Retail & Consumer Products category in the Rocky Mountain region. In 2011, Trevor Tice and CorePower Yoga received the ACG Emerging Corporate Growth Award, an honor given to companies with annual sales lass than $100 million that have demonstrated steady growth for three consecutive years.

An avid believer in giving back, Trevor formed CorePower Cares, a nonprofit organization that leverages the generosity of the CPY community to support a myriad of philanthropic causes, most recently supporting the Japan relief effort. Trevor approaches challenges with “yes, we can – go do it”, encouraging all employees to explore new ideas. An avid yoga practitioner and teacher, he visits at least one CPY studio every day, providing positive feedback to instructors and managers.

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About CPYOur Management Team

Chad Kilpatrick, Chief Financial Officer

Chad joined the CorePower Yoga executive team in November 2011 and brings over fifteen years of finance and accounting experience in the health and wellness industry.

Chad comes to us having spent over nine years with Gaiam, Inc., a publically traded health and wellness consumer products company with significant presence in the yoga industry. His leadership experience covers a wide range including mergers and acquisitions, corporate finance, investor relations, strategic financial planning and analysis, SEC reporting, compliance and international tax planning. Chad’s transaction experience includes the successful execution of a $55 million IPO in 2008 in addition to the acquisition and integration of several other privately held companies in the health and wellness space.

Chad spent the first six years of his career with the public accounting firm of Ernst & Young LLP specializing in the health care and biotechnology sectors and is a Certified Public Accountant in the State of Colorado. He is a proud alumnus of the University of Colorado at Boulder and enjoys golf, basketball, hiking, yoga and an occasional run in his spare time.

Kari Ament, Chief Operations Officer

Kari came to CorePower Yoga in 2008 with over 14 years of media and sales management experience. She’s been instrumental in the design and development of a formalized continuing education program for CPY teachers, and the enrollment optimization of trainings and lifestyle programs. She is passionate about developing leaders and creating world class customer experiences that facilitate meaningful change and growth.

Kari’s yoga practice began 12 years ago, and that sacred practice time was the catalyst for making a major career change - to one that is now in true harmony with her passion for business, yoga, and service to others. Kari is devoted to CorePower Yoga, the students it serves, and the lives that the CPY team transforms.

In her spare time you can find Kari teaching and practicing yoga, CorePower Ryding, hanging with her family, or rooting her kids on in one of their many activities.

About CPYOur Management Team

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Holly Georgelos, Marketing Director

Prior to joining CorePower Yoga in 2006, Holly worked for Gap, Inc. in San Francisco within Old Navy’s marketing department, leading creative teams in developing advertising and marketing campaigns that delivered upon overall business objectives. Key milestones include: launching Old Navy’s first newspaper circular, rolling-out the Old Navy Account credit card program, and managing the strategic and creative development of print and broadcast marketing for Old Navy’s launch in Canada.

Holly found herself in her first yoga class at a small studio in San Francisco, as a supplement to her running and gym workouts. While she appreciated the benefits, she wasn’t truly hooked on the practice until she found herself in a CorePower Yoga class in 2004. Holly completed CorePower Yoga’s teacher training program in 2007, and she is thrilled that her career now blends her passions of marketing and yoga.

Holly’s marketing & advertising career started at McClain Finlon Advertising in Denver. Holly graduated Cum Laude from Miami University and received a master’s degree from the University of Denver.

Christine Mosher – Director of Retail Operations

Prior to joining CorePower Yoga in 2012, Christine enjoyed a highly progressive professional career at Sports Authority for 12 years. Some key positions included: Columbia Sportswear Allocator, Visual Manager, Product Development Manager and Planner of Ski’s, Snowboards and Accessories. This followed 3 years working at Airwalk International in both Domestic and International sales.

In 2001, Christine found herself in her first yoga class at a small studio in Lakewood, CO, as a supplement to her gym workouts. While she appreciated the benefits, she wasn’t truly hooked on the practice until she took a yoga class at CorePower Yoga in 2004. Christine completed CorePower Yoga’s Teacher Training program in 2006, and she is thrilled that her career now blends her passions of retail and yoga.

Christine grew up in Pennsylvania but has embraced Colorado as her home since 1999. Christine is a yogini, a cook, a mom (of three), a wife, and a dedicated friend.

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Sara Rice, Director of Colorado and Central States Operations

Sara joined the CorePower Yoga management team in 2007. With a background in sales management, marketing and retail, Sara flourished in the challenge of developing her career in an environment in which she was passionate. Sara has held positions as National Director of Retail Operations, National Retail Logistics Manager and Regional Retail Manager at CorePower Yoga. She currently serves as the Director of Central States Operations, overseeing the studio operations and strategic direction of the Colorado and Texas studios.

Embracing various sports at a young age, Sara identified strongly with running, hiking, lacrosse and skiing - all of which are still present in her life today. When she turned passionately to yoga in 2000, Sara noticed immediately that yoga had made her a stronger athlete physically and mentally.

Sara graduated from Colorado College Cum Laude with degrees in Economics, Political Science and a minor in Spanish. She completed her M.A. from the University of Colorado in Educational Psychology. Sara completed her CorePower Yoga Power Teacher Training in the Fall of 2008 and Hot Yoga Teacher Training in the spring of 2009, and teaches classes weekly within the Denver market.

Heather Peterson, Director of West Coast Operations

Heather excels at teaching dynamic, inspiring yoga classes and creating and leading powerful Lifestyle Programs. In 2004, Heather helped to create the CorePower Yoga Hot Yoga Teacher Training curriculum and became adjunct faculty for CorePower Yoga Teacher Training across the country in specialty areas of Sanskrit, Ayurveda, Chakras and Meditation. She then went on to develop and lead the CorePower Yoga Nutrition Program nationally.

About CPYOur Management Team

About CPYOur Management Team

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Lisa Bloom, Director of Midwest & East Coast Operations

Lisa Bloom attended Colorado State University where she passionately studied dance and social work. After college, Lisa initiated a successful career as a social worker and delved into the challenging and fulfilling work of counseling disadvantaged youth in an after-school program. Most of the children she counseled lived in broken homes, suffered from abuse, or dealt with serious mental health issues. Lisa began to offer yoga sessions during the program, and the children responded very positively.

When the after-school program was cut due to budget constraints, Lisa naturally transitioned to teaching yoga at CorePower Yoga. Soon thereafter, she accepted a studio manager position in Denver. Eager to accept challenges and become more involved in the business, in July 2005 Lisa relocated to Minneapolis where she managed the sole CorePower Yoga studio in Minnesota.

Through creative vision and a strong work ethic as Regional Manager, Lisa has fostered the growth of CorePower Yoga’s expansion throughout Minnesota. Lisa is honored and thrilled to move into her role as Director of Midwest and East Coast Operations.

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Testimonials

Testimonials:

CorePower Yoga

“Prior to joining CorePower Yoga, I had never taken part in a yoga class - or any formal exercise class for that matter - so, I came in with a blank slate. I love everything! The flexibility to attend class at any studio is wonderful; I enjoy having the freedom to choose from a multitude of classes every day across several locations.”

Power Teacher Training

“CorePower Yoga Teacher Training changed my life. It changed the way I practice yoga on and off the mat and I would recommend this program to everyone. Even if you’re not interested in becoming an instructor, the information and guidance given during the program is unbeatable and incredibly beneficial to being a great yogi.”

“CorePower Yoga Teacher Training really pulled me into the yoga community and introduced me to a new way of being. My personal practice was elevated as well as my approach to life. I was unsure if I would teach, but I have learned so much about my own potential that I want to share that with others.”

Hot Yoga Teacher Training

“I got so much more from Hot Yoga Teacher Training than I ever expected. My own practice grew and changed profoundly. I loved working microscopically through the poses and their adjustments, as well as learning the history of yoga, yogic principles and anatomy. It was intense and wonderful, an experience I am so grateful to have had.”

Yoga Sculpt Teacher Training

“Yoga Sculpt Teacher Training elevated my confidence in my teaching abilities to a new level and gave me the tools to create a great sculpt class. I think it is a great program for anyone who wants to laugh in a yoga room, get connected with their students and catch themselves dancing around every once in a while...”

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Testimonials

Boot Camp

“Core Power Yoga Boot Camp is honestly a new-found piece of heaven. It works your body so hard switching between the circuit and sculpt days. I have never been one who enjoys pushups or lifting, but Boot Camp makes it a fun and challenging experience! It does not matter if you have never worked out before or if you are a gym fanatic, CorePower Yoga Boot Camp is an amazing experience for all.”

Yogi Training

“Yogi Training was a fantastic experience that helped me create my practice on and off the mat. The program helped me realize it is okay to be myself and led me towards a path of self-discovery.”

Wellness Cleanse

“The cleanse introduced me to so many new and exciting things that I want to incorporate into my everyday life.”

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FAQ’s

Frequently Asked Questions:

What is CorePower Yoga and how is it different from other styles of yoga? CorePower Yoga strives to make yoga accessible to EVERYONE through a variety of yoga styles for all levels at convenient times. CorePower Yoga’s unique style of heated power yoga is physically challenging and combines energy, music, movement and community to create a one-of-a-kind yoga experience. We are committed to excellence in customer experience, building authentic connections, and providing consistent teaching and spa-like facilities at all of our studios for all of our students. Drawing from many different styles, CorePower Yoga offers a variety of classes catering to all levels. All yoga classes encompass a wide variety of asanas, or poses, and are taught by certified yoga instructors. CorePower Yoga emphasizes the physical benefits of yoga practice while inviting each student to explore other aspects of the practice if that suits his or her mental and spiritual needs. Class styles include:

• CorePower Yoga - Our proprietary heated Power Vinyasa classes (levels 1, 1.5, 2, 2.5 & 3) incorporate a flow of sequenced asanas that raise the heart rate and make you sweat!

• Hot Yoga - Classes are similar to Bikram style yoga and are taught in studios heated to 100 degrees with humidity

• Hot Power Fusion - Classes balance our Power Vinyasa sequences with Hot Yoga poses

• Yoga Sculpt - Weights are added to the Power Vinyasa asana sequences for a challenging, full-body experience… in a heated studio!

• CoreRestore - Our restorative yoga practice

In addition to yoga classes, CorePower Yoga offers transformative integrated wellness programs and Teacher Trainings to empower students to live a health-focused and extraordinary life.

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What are the benefits of CorePower Yoga styles of yoga? Physical Benefits:

• Increase strength, balance & flexibility

• Increase energy & vitality

• Lose weight

• Cross-train for other athletic pursuits

• Detox the body

Emotional Benefits:

• Reduce stress

• Increase self-confidence

• Connect more deeply with loved ones and your community

• Gain a stronger sense of Self

• Increase sense of calm

Why is the studio heated? The majority of CorePower Yoga classes are taught in heated yoga rooms. The heat helps stretch muscle fibers and tendons and aids in injury prevention. CorePower Yoga asks that you listen to your body and determine the intensity that works best for you in each pose and class.

Benefits of practicing in a heated yoga room: • Eliminate toxins from your body through sweat • Increase your heart rate for added challenge • Enhance metabolism to promote weight loss • Increase circulation for an efficient, cardiovascular total-body workout

FAQ’s

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FAQ’sFAQ’s

Can beginners attend CorePower Yoga classes? Yes. We welcome all levels and abilities. We recommend all beginners start with a CorePower Yoga Level One class. This Power Vinyasa class is unheated and allows the beginner to experience a common CorePower Yoga flow. We recommend a beginner take 5-10 CorePower Yoga Level One classes before moving on to other CorePower Yoga classes; however, we encourage you to listen to your body and move on when you feel ready.

Is CorePower Yoga a cardiovascular workout? The practice of moving with breath systematically flushes the internal organs of the body. In CorePower Yoga, the cardiovascular system becomes stimulated. Blood starts moving faster through the body and you are breathing deeply at the same time. This combination causes the blood to become oxygenated to aerobic levels.

Do you have to be flexible to practice yoga? No. “I can’t do yoga because I’m not flexible” is the number one misconception about yoga among non-practitioners. While starting a yoga practice can seem intimidating, yoga really is for everyone. You may not be flexible when you start, but practicing yoga will increase your flexibility. Yoga lengthens and expands our muscles and relieves toxins that build up from the repetitive motions we put our body through during other types of exercises and activities, such as running, lifting weights or playing sports. Yoga is the best counterbalance to these stresses from other areas of your life.

Green Initiatives

Green Building Initiatives: CorePower Yoga’s building and design mission is to create spaces that improve the quality of our students’ lives.

Water Conservation

• “Super Flush” toilets save .72 gallons of water per flush compared to standard toilets

• Automated faucets

• Certified by the GREENGUARD and GREENSEAL Environmental Institutes

Energy Efficiency

• CorePower Yoga adheres to all state policies dictating energy efficiency in commercial buildings

• Per Title 24 in California, CorePower Yoga uses no more than 100 watts of energy per square foot

Paint

• Benjamin Moore Natura paint contains zero volatile organic compounds (VOC’s) in the base paint or colorant and is virtually odorless

• Certified by the GREENGUARD and GREENSEAL Environmental Institutes

Carpeting

• Modular Interface carpeting contains over 35% post-consumer recycled content and meets the LEED requirement for low-emitting criteria, making it a climate-neutral product

• Certified by the GREENGUARD Environmental Institute

Studio flooring

• Lonseal flooring in our yoga studios is manufactured with over 40% recycled material, reduces VOC emissions by 80%-90% and is inherently anti-microbial and anti-bacterial

• Certified by the GREENGUARD Environmental Institute

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About the Trademark:

We are CorePower Yoga (CPY). That’s CorePower, one word, capital C, capital P. The Y in Yoga is capitalized too and there is a space between CorePower and Yoga. After mentioning CorePower Yoga in all its fullness, feel free to shorten our name to CPY. That’s capital C, capital P and capital Y, one word.

We are not: Corepower

corepower

CorePower

Core Power

Core Power Yoga

core power yoga

Corepoweryoga

corepoweryoga

Just CorePower Yoga.

Namaste.

Trademark

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Contacts

Media Contacts:

Allison Tonini Marketing Coordinatorallison.tonini@corepoweryoga.com303-863-9642

Holly GeorgelosMarketing Directorholly@corepoweryoga.com 303-863-9642