press kit 2019 · primary logo safe area to maintain legibility and visibility, our logo should...

BRAND STYLE GUIDE PRESS KIT 2019

OUR VISION

To be the world’s most loved enterprise software company, ever.

OUR MISSION

To enable every organization on the planet to make their customers happier.

OUR BRAND CHARACTER

Sprinklr is human, authentic, and joyful.

5 | BEST PRACTICES

© 2019 Sprinklr Inc. All rights reserved.

Primary logo

Vertical

The vertical logo should only be used to increase visibility when space is limited or primarily vertical.

Inverted

Full-color burst: Should be used on dark solid backgrounds for legibility while still retaining the color of the primary logo. Never use the gray wordmark on a dark background.

Knocked out: Should be used on dark backgrounds where the primary logo lacks legibility, such as busy photography or heavy textures.

HORIZONTAL VERTICAL


Primary logo

Safe area

To maintain legibility and visibility, our logo should never appear smaller than the sizes listed.

Minimum size

To maintain visual integrity of our logo, adequate clear space should always surround it. Use the height of the lowercase “p” as a reference for the amount of space around all sides of the logo and tagline.

MINIMUM SIZE

W 1.5” 108px

H 1.5” 108px

6 | BEST PRACTICES

W 1.0” 72pxH

1.2

” 9

0px

7 | SECTION TITLE

© 2019, Sprinklr Inc. All rights reserved.

Primary Logo

Type

Primary LogoGa. Liquibus, et volupta temporporiam veni-maio. Iberio. Verferi rerum ut explabo riatatibus es autLupta-tius, voluptatur ab iumquam utatur sitas etur rentur aspis quias ni ut dollab ipsam, cum dolupti cum doluptatur

Type

Primary LogoGa. Liquibus, et volupta temporporiam venimaio. Iberio. Verferi rerum ut explabo riatatibus es autLuptatius, voluptatur ab iumquam utatur sitas etur rentur aspis quias ni ut dollab ipsam, cum dolupti cum doluptatur


Logo + tagline

Vertical

The vertical logo should only be used to increase visibility when space is limited or primarily vertical.

Inverted

Full-color burst: Should be used on dark solid backgrounds for legibility while still retaining the color of the primary logo.

Knocked out: Should be used on dark backgrounds where the primary logo lacks legibility, such as busy photography or heavy textures.

HORIZONTAL VERTICAL

7 | BEST PRACTICES

The logo + tagline should only be used where it stands alone, and messaging needs to be clear and visible. Our tagline communicates the Sprinklr mission: to enable every organization on the planet to make their customers happier.

8 | SECTION TITLE


Primary Logo

Type

Primary LogoGa. Liquibus, et volupta temporporiam veni-maio. Iberio. Verferi rerum ut explabo riatatibus es autLupta-tius, voluptatur ab iumquam utatur sitas etur rentur aspis quias ni ut dollab ipsam, cum dolupti cum doluptatur

Type

Primary LogoGa. Liquibus, et volupta temporporiam venimaio. Iberio. Verferi rerum ut explabo riatatibus es autLuptatius, voluptatur ab iumquam utatur sitas etur rentur aspis quias ni ut dollab ipsam, cum dolupti cum doluptatur


Logo + tagline

Safe area

To maintain legibility and visibility, our logo should never appear smaller than the sizes listed.

Minimum size

To maintain visual integrity of our logo, adequate clear space should always surround it. Use the height of the lowercase “p” as a reference for the amount of space around all sides of the logo and tagline.

MINIMUM SIZE

W 2.5” 180px

H .7

6”

55

px

8 | BEST PRACTICES

W 1.39” 110px

H 1

.76

” 12

5px


Logo elements

Burst

When possible the primary logo should be used; however in some cases the burst can be used to support the brand on its own.

Use the burst mark for things such as social media profiles, website favicons, internal software, or when the asset requries sizing smaller than the minimum size requirements for the primary logo, such as in the corner of a document or design asset as a brand identifier.

Wordmark

The Sprinklr wordmark should only be used without the burst when the burst is featured as a graphic element elsewhere on the visual. It should never be used on its own where the burst is not visible and never be shown in a color other than our Steel Gray or White.

9 | BEST PRACTICES

10 | BEST PRACTICES


Partnership LockupIn partnership lockups, always use the primary logo unless space is limited.

When combining the Sprinklr logo with one or more partner brand marks, be sure that both logos have the same visual weight and are set apart by a separator bar.

Horizontal lockup: The vertical bar for horizontal lockups should be the height from the top of the “l” to the bottom of the “p” in the wordmark.

Vertical lockup: The horizontal bar for vertical lockups should be the length between the “p” and “l” in the wordmark.


Logo misuseA: DO NOT USE AN OLD LOGO.

B: DO NOT stretch, squish, or distort the logo.

C: DO NOT resize the burst around the wordmark.

D: DO NOT change the burst to a single color.

E: DO NOT use the logo in an off-brand color.

F: DO NOT resize the burst in the vertical logo.

G: DO NOT put the full-color logo on a brand color.

H: DO NOT write out the word “Sprinklr” next to the burst.

I: DO NOT add a harsh drop shadow or effect to the logo.

Have questions about how to use the logo? Email [email protected] for specific assistance.

A B C

D E F

G H I

11 | BEST PRACTICES

sprinklr


Primary color paletteColor is an important expression of the core Sprinklr values. It grounds our thoughts and influences our emotions. It’s important to use color in a purposeful way to add value without distraction.

To maintain consistency, these colors should always be represented at 100 percent value.

SPRING FERN GREEN

RGB: R201 G215 B91

HEX#: C9D75B

CMYK: C30 M1 Y100 K0

PMS: 382 C

PASSION FLOWER RED

RGB: R225 G37 B27

HEX#: E1251B

CMYK: C6 M98 Y100 K1

PMS: 485 C

SUNSHINE YELLOW

RGB: R255 G205 B45

HEX#: FFCD2D

CMYK: C0 M22 Y84 K0

PMS: 1225 C

HORIZON BLUE

RGB: R40 G170 B225

HEX#: 28AAE1

CMYK: C81 M4 Y5 K0

PMS: 306 C

STEEL GRAY

RGB: R61 G69 B67

HEX#: 3D4543

CMYK: C71 M57 Y61 K44

PMS: 446 C

12 | BEST PRACTICES


TypefaceProxima Nova is a typeface with many weights that works well as headline or body copy. The geometric letter forms make it seem friendly and complement the curves of the petals in the “burst” logo mark.

Sentence case should be used in all headlines and body copy. For some applications such as labels, all caps can be used, but only if it’s not a complete sentence.

Color can be used to give visual hierarchy to headlines, but body copy should remain steel gray or black. Within body copy, color should be used only for emphasis.

13 | BEST PRACTICES

Typeface Formatting

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 ? ! @ # $ % &

Proxima Nova ExtraBoldLarge headlines

Proxima Nova SemiBold Smaller headlines, subheaders

Proxima Nova BoldSMALL SUBHEADERS

Proxima Nova RegularBody copy, descriptions

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 ? ! @ # $ % &

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