Debbie Bolla

Editorial Director HRO Today

Zachary Misko

President HRO Today Association

84% of job seekers say the reputation of a company as an

employer is important when deciding where to apply for a

job.

80% of talent acquisition managers believe that employer

branding has a significant impact on the ability to hire great

talent.

Source: Talent Now

Source: LinkedIn

Thank You to Our Sponsor

Employer Branding How to Attract the Next Gen Workforce

with Kathryn Minshew CEO and Founder of The Muse

A short history

Alex and I met at McKinsey and started asking each other the question: What makes one person thrive in a job -- and another not?

One returned 5,347 nearly identical-looking results; another recommended an Assistant Manager job at a 7-11 in Secaucus NJ!

It occured to me that others must be seeking the same thing and having the same problems. Job search was no longer just about the money— it was about finding meaningful experiences in thriving cultures.

We founded The Muse to be the answer.

When I wanted to leave after a few years, I started browsing job sites and was floored - the experience was abysmal.

@HROToday @

75 million

We aren’t shy about it.

The Muse is the best place

for the next gen workforce

to research companies and

careers.

That’s the number of people who trust The Muse each year to help

them win at work— from professional advancement and skills-building to finding a job.

The other side of the talent coin.

Organizations use our platform to

attract and hire talent by providing an authentic look at company culture, workplace, and values

through the stories of their employees.

There are 79.8

million millennials in the U.S. alone.

The future of HR is… people!

This means 75% of the

workforce will be comprised of millennials by

2025. And this doesn’t

include Gen Z workers.

Work as a transaction - my time

and labor for a paycheck alone - is becoming an antiquated concept.

Don’t operate between good vs bad.

When it comes to finding and retaining best fit talent, it’s

important to define experientially what a company

looks like.

#WORKHUM

AN

12

ON THE TOPIC OF

Relocation

89% of users would consider moving for the right company and

role, and 58% of users said they plan to change companies in 2019.

ON THE TOPIC OF

Reputation

85% of respondents said a company’s reputation is “important” or “very

important” when they’re considering working there.

ON THE TOPIC OF

Compensation

Compensation is not the most important thing to job seekers.

Learning, growth opportunities & work-life balance were ranked 1 and 2 with compensation coming in

3rd.

The knowledge bomb

Authentic company information and verified testimonials from

current employees are the most useful tools in

attracting next gen talent.

The SHRM found the average amount of

spend by American companies was over $4,000 when trying to fill a single

position.

It’s time to close the revolving door.

On average it costs 6-9 months salary to replace an employee, and can take two

full years for a new employee to reach the same level of

productivity.

It is the ‘follow through’ that makes the great difference between ultimate success and failure, because it is so easy to stop.

Charles Kettering American Inventor, Engineer, and Businessman

19

“Applying and not hearing back from the company”

came in at #1.

We asked our users to rank the most frustrating or stressful thing about

the job search process.

78% of employers feel that they do a good job at setting expectations in terms of communication throughout the hiring

process.

Only 47% of

candidates agree

60% of job

seekers have had a poor candidate

experience

72% of job seekers

report having shared that negative experience online on an employer review site, or directly

with a colleague or friend.

Virgin Media rejected 123,000 candidates

poorly and saw 6% of those individuals cancel their

membership.

This cost them over $5 million dollars at the end of that year.

Understanding of Company Culture

Insight into the Employee Experience

Connection with the Overall Brand

Give candidates what they want.

Protect Your Brand

Building a quality candidate experience

Candidates are also consumers and will talk about their experiences,

good or bad.

Building a quality candidate experience

Inform Candidates

88% of hiring decision

makers agree that an

informed candidate is

a quality candidate.

Evaluate if your current technologies can

accommodate what is needed.

Play to the right scale

Building a quality candidate experience

Expectations are even higher post-hire.

2 out of 5 candidates say they’ve experienced a lack of

communication ahead of their first day of work.

71% of employers say the onboarding experience is the first part of the employee experience

within an organization.

But only 47% of employers say they have a formal process in place for

post-hire but pre-start date communications and interactions.

An optimal candidate

experience should be a top

priority.

The world of work is changing. It’s no longer about the “future of HR” but rather

the present.

Communicate.

Follow through.

Be responsive.

Save Millions.

with Kathryn Minshew CEO and Co-Founder of The Muse

Employer Branding How to Attract the Next Gen Workforce

Congratulations to the 2019 Finalists

Most Admired Employer Brand

Healthcare

And the Winner Is…

Most Admired Employer Brand

Healthcare Award Winner

Most Admired Employer Brand

Use of Imagery

And the Winner Is…

Most Admired Employer Brand

Use of Imagery Award Winner

Most Admired Employer Brand

Overall

And the Winner Is…

Most Admired Employer Brand

Overall Award Winner

Congratulations to the 2019 Finalists

Thank You to Our Sponsor