preserve the core the ultimate dog...
TRANSCRIPT
![Page 1: Preserve the Core THE ULTIMATE DOG TEASEassets.marketing-interactive.com/conferences/PRAsia2017/Presenta… · Regent Singapore has always been one of my favorite places for a stay](https://reader035.vdocuments.site/reader035/viewer/2022081407/5f1e5633fa5dd73bbe7f14bc/html5/thumbnails/1.jpg)
Preserve the Core
Source: Jim Collins, Built to Last
THE ULTIMATE DOG TEASE
![Page 2: Preserve the Core THE ULTIMATE DOG TEASEassets.marketing-interactive.com/conferences/PRAsia2017/Presenta… · Regent Singapore has always been one of my favorite places for a stay](https://reader035.vdocuments.site/reader035/viewer/2022081407/5f1e5633fa5dd73bbe7f14bc/html5/thumbnails/2.jpg)
CONTENT AMPLIFICATION
Build connections and maintain relevancy
FOUR SEASONS HOTELS AND RESORTS 2
![Page 3: Preserve the Core THE ULTIMATE DOG TEASEassets.marketing-interactive.com/conferences/PRAsia2017/Presenta… · Regent Singapore has always been one of my favorite places for a stay](https://reader035.vdocuments.site/reader035/viewer/2022081407/5f1e5633fa5dd73bbe7f14bc/html5/thumbnails/3.jpg)
REGENT SINGAPORE, A FOUR SEASSONS HOTEL 3
![Page 4: Preserve the Core THE ULTIMATE DOG TEASEassets.marketing-interactive.com/conferences/PRAsia2017/Presenta… · Regent Singapore has always been one of my favorite places for a stay](https://reader035.vdocuments.site/reader035/viewer/2022081407/5f1e5633fa5dd73bbe7f14bc/html5/thumbnails/4.jpg)
REGENT SINGAPORE, A FOUR SEASSONS HOTEL 4
![Page 5: Preserve the Core THE ULTIMATE DOG TEASEassets.marketing-interactive.com/conferences/PRAsia2017/Presenta… · Regent Singapore has always been one of my favorite places for a stay](https://reader035.vdocuments.site/reader035/viewer/2022081407/5f1e5633fa5dd73bbe7f14bc/html5/thumbnails/5.jpg)
5
![Page 6: Preserve the Core THE ULTIMATE DOG TEASEassets.marketing-interactive.com/conferences/PRAsia2017/Presenta… · Regent Singapore has always been one of my favorite places for a stay](https://reader035.vdocuments.site/reader035/viewer/2022081407/5f1e5633fa5dd73bbe7f14bc/html5/thumbnails/6.jpg)
REGENT SINGAPORE, A FOUR SEASSONS HOTEL 6
![Page 7: Preserve the Core THE ULTIMATE DOG TEASEassets.marketing-interactive.com/conferences/PRAsia2017/Presenta… · Regent Singapore has always been one of my favorite places for a stay](https://reader035.vdocuments.site/reader035/viewer/2022081407/5f1e5633fa5dd73bbe7f14bc/html5/thumbnails/7.jpg)
Innovation
based on
tradition
BE #BASIC
![Page 8: Preserve the Core THE ULTIMATE DOG TEASEassets.marketing-interactive.com/conferences/PRAsia2017/Presenta… · Regent Singapore has always been one of my favorite places for a stay](https://reader035.vdocuments.site/reader035/viewer/2022081407/5f1e5633fa5dd73bbe7f14bc/html5/thumbnails/8.jpg)
QUESTIONS