preservation and packagingeservices.personalcarecouncil.org/science/15ss/paperless... · 2015. 10....
TRANSCRIPT
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Preservation and PackagingPresented by – Jim Perry, President, CEO
TaikiUSA Inc.
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A story of formula & package…
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Top Ten Requests of Packaging
1. Eye-catching appearance
2. Agreeable design, shape and color
3. Functionality4. Innovation5. Material –
Sustainability and appeal
6. Efficient communication
7. Multisensory appeal8. Appropriateness for
the product quality9. Value10. Additional Benefits
(after use)
Survey of Marketing Managers & DirectorsInterpack Magazine
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Packaging Considerations
Package Preparation
Sterilization
• Steam•EO Gas•Gamma•E‐Beam
Dispensing Product
Open Access or Pour
Air Tight
Airless
Single Dose
Product Application
Brushes & Applicators
Sponges & Puffs
Direct Application from Package
Material Innovations
Preservative Packaging Materials
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Package Preparation - Sterilization
• Destroys Microorganism through heat
• Highly effective• Cheapest method• Package must be heat and moisture resistant
• Requires high level of maintenance.
Steam
•Destroys Microorganism DNA
• Highly effective• High humidity can damage cartons
• Potential (low) for residue.
•Most common.
Ethylene Oxide
• Destroys Microorganism DNA
•Most broadlyeffective
• Can cause color change in PP/PE packages
• Becoming morecommon
Gamma
• Destroys Microorganism DNA
• Can damage package integrity.
• Usually expensive
E‐Beam
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Dispensing Product – Open Access or Pour
• Most popular form of packaging.
• Many forms, from luxury to economy. Emphasis on design and decoration.
Safety Considerations• Clean package, filled in clean
environment, with appropriate preservative will be safe to the shelf.
• Product preservation must protect to last drop.
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Dispensing Product – Air Tight
• Air Tight packages prevent the free-flow of air in or out of a package when not in use.
• Prevent excessive drying or formula change from environment.
• Effective for volatile formulas
Safety Considerations• Superior protection from
manufacture to shelf. Not safer after opening. Still need robust preservation as used.
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Dispensing Product – Airless systems
• When filled in clean room, a sterile airless package needs minimal formula preservation.
• One-way valve insures product is dispensed without air return.
• More expensive package option.
Safety Considerations• Superior protection from
manufacture to shelf and continues to be safe in use.
• Contact points with skin may create risk.
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Dispensing Product – Individual Dose
• When filled in clean room, a sterile unit-dose package needs minimal formula preservation.
• Usually most expensive packaging option.
Safety Considerations• Superior protection from
manufacture to shelf. Used upon opening.
• Some risk from consumer trying for “multi-use.”
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Product Application – Brushes & Applicators
• “2nd Moment of Truth.”
• Application introduces bacteria to open/pour products.
• Most makeup brushes are made of goat or pony hair.
• New synthetics offer performance improvements.
– Antimicrobial fiber. Safety Considerations
• Natural hair promotes bacteria growth. Water-base formulas accelerate risk.
• Consumer don’t wash as often as they think.
• Applicator contamination can be returned to the product. Brushes and applicators can be antimicrobial-treated.
Untreated Treated, 100x wash
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Product Application – Sponges & Puffs
• Mostly used for water-based formulas, or consumer adds water.
• Even when used with powders there can be enough water to form bacteria.
• Frequent and long duration product contact.
Safety Considerations• Can be excellent host media for
bacterial/mold/fungus growth. • All sponges and puffs can be
antimicrobial-treated.
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Product Application – Direct Application
• Convenience of product package and applicator in one device.
• Application can return bacteria to formula.
• Popular with consumer, but higher risk.
Safety Considerations• Application contact can promote
bacteria growth. When used with low/no preservative formula risk increases.
• Preserved formula may not fully contact all application surfaces.
Formula
Risk Area
Dose
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Material Innovations
Active PackagingPackaging with a function beyond the inert passive containment and protection of the product. 1
• Acticospack Project – Consortium of EU Packaging and research organizations, with funding from Seventh Framework Programme, whose objective is to develop packaging that allows the reduction of necessary preservatives in the formula. http://acticospack.eu
• EcoG+ - ionic-silver based polymer additive designed for cosmetic use. Currently in resin form. Will be introduced in spray form in 2016.
1 Soroka, W (2008). Illustrated Glossary of Packaging Terms. Institute of Packaging Professionals. p. 3. ISBN 1‐930268‐27‐0.
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Conclusion
Idea
ProductSpecification& Formula
Market&
ProductPlanning
Concept&
FormulaRefine
Package Design
ManufactureDesign
ProofOf
Concept
Launch
Typical Product Development Process
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Preservation and PackagingJim Perry, President, CEO
TaikiUSA Inc.