presenting virtually - beginner tips for webinars
DESCRIPTION
This presentation briefly overviews the benefits of presenting through technology. Seven high-level categories are outlined to help anyone just starting out in either learning to present or participate through webinar or distance education tools. http://www.srholloway.comTRANSCRIPT
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Presenting VirtuallyBeginner Tips for
Webinars and Web Conferences
@ShaunHolloway
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Bottom-line Benefits Save cost of travel and meeting logistics
Save time away from other tasks
Save the environment
Save inconvenience; increase satisfaction
Increase Revenue Reach, connect, and train with a larger
audience
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Software and Delivery Web-based
Closed or Native Software
Engagement Tools
Content Delivery Tools
Live -VS- On-demand
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Equipment
Computer
Internet/Wi-Fi Connection
Projectors
Tablets and Smartphones
“Facility” physical space of the presenter and the typical
audience member
Screen Resolution and Size
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1. Be Prepared
Think engagement and value
Users will multi-task… deal with it…
Talk WITH them not TO them
Content plan… text, photo, video, audio
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2. Understand Your Audience
What motivates them… why attend
Clarity of the invitation or registration
What calls to action are planned
Create content with “viral appeal”
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3. Focus on the Few
Only present key points
Stick to the primary take-aways
Don’t try to cover everything… it’s too much
Cut what does not support key points
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4. Think Visually
Emotional impact
Images and ideas, not words
Illustrate a point
Show a story, use examples, present graphs
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5. Use the Technology
Don’t just present your slides
Harness the power of…
chat, Q&A managers, hands-up indicators, moderators, surveys/polls, document sharing, shared desktops and whiteboards
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6. Be Conversational
Go with the flow
Don’t read the slides or a script
Pay attention to the “back channel”
Be prepared to respond
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7. Know Your Virtual Body Language
Quality of voice
Variance of voice
How you “move” i.e. use the tools
On video… think about your background
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Small Sampling of Tools
PowerPoint Prezi SlideRocket Slideshare.net
WebEx AdobeConnec
t GoToMeeting Join.me
Box.com Dropbox
Salesforce.com MS Live Meeting GatherPlace Skype Brainshark
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What’s Really Important
Content
Text Photo Video Audio
• Communication
– Delivery– Personality– Style– Relationships – Lead Generation
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Technology Etiquette
Use of technology in face-to-face sales calls
Phones Smartphones Tablets PCs Information exchange
What do you find annoying in others’ use of technology?
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For Another Day…
Research Opportunities On individuals, i.e. for interviews and sales
calls On organizations, i.e. strategies, customer
issues
Online Sales and Marketing Websites Social Media/Network Tools Email Marketing Online Advertising CRM systems and contact/lead management