presenting psc
DESCRIPTION
This presentation provides a good insight into PSC and the services we offer.TRANSCRIPT
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PRODUCT SAVVY CONSULTING, LLC
Jonathan Chashper
April 10, 2023
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About PSC
Founded 2006 Privately owned consulting firm based in Rockville,
MD ( presence in VA, CA, Israel) Evolved – Two Activities
– Marketing and Pre / Post Sales support Marketing Arm and Beach-Head for foreign companies Pre Sale and Post Sale support mechanism for remotely
managed projects
– Technology Product & Project Management Product Development
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Our Mission Statement
Bridging the Market Gap in Experienced Managers for the High-Tech Industry
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Common Challenges
Experienced executives (lack of)
Focusing attention on market and business generation
Introducing product to market ahead of competition
Meeting targeted project’s schedule
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Our Value Proposition Our offer:
– Team of experienced professionals – Ability to grasp leaders’ objectives and translate them into actions– Product Management Savvy– First-rate understanding of R&D management– Proven framework and methodology
The result:– Shorter time to market– Increased business management focus – Professional development of your team– Organized and clear product development process
Shorter Time to Market – Priceless
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PSC Product Development Framework™
Market Research
Analyze
Needs Recognition
Competitive Analysis
Technology Assessment
Business Case
Market Size Estimate
Feasibility
Analysis
Conclude
Market
Req.
Positioning
Roadmap
Plan
Product Specs
Product Design
Resource Plan
Business Dev.
Go to Market Plan
Release Plan
Execute
Product Dev.
Quality Assurance
Alpha Release
Beta Release
Marketing Plan Exec.
Sales Training
Channel Training
Product Management
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To have a great product, you need a great beginning, and all great beginnings start with the first step … – Analyze opportunities
– Gather information and study market needs
– Identify market segments and select target markets
– Understand market needs
– Learn your competitive products strength and weakness
– Derive marketing requirements
Product Development
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Think, Design, Implement Team build-up Product requirements creation and evaluation System and software design (OOD, UML) Software development (OOP, Java and .Net Enterprise
solutions) Utilize latest Agile (Scrum) techniques
The Scrum Process
Product Marketing
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Differentiation is key To provide a successful product and obtain market share
you need to:– Create effective product positioning
– Clearly differentiate products and services from the competition
– Define an unmatched value proposition
– Fit the marketing strategy to the product’s life cycle
– Fit the marketing strategy to the market life cycle
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Remote markets: Challenges and Solutions
Challenges
– Lack of contacts, market understanding and no “network”
– Maintain close contact with customers and prospects
– Customization and Deployment support
– Wants and Needs analysis
– Future sales
Solutions
– Local Branch by a local entity
– Local Branch by relocation
– No Local Presence Travel based activities
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The PSC Solution – Your Own Local Branch
Activities:
– Market Research and Market Reach (access to existing customers, prospects,
partners, etc)
– Marketing Strategy execution (local press, shows, networking events)
– Pre and post sale
– Relationship management
Benefits:– US Local – East Coast (MD, VA) and West Coast (CA)
– Executive level experience (Bilingual business culture US + Israel)
– Extensive experience
– Technology management excellence
The Process (180 Days)
Engage with company management to understand vision, needs and goals Asses strategy, resources, positioning – Generate a Marketing and Market
Penetration Strategy Start execution (PSC and partners) Facilitate high-level meetings with senior decision makers Follow through with each sales or channel partner opportunity
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Our Value Proposition
Our offer:– Top Talent able to grasp leaders’ objectives and translate them into
actions– High availability, low latency response– Proven network, framework and methodology
The result:– Shorter time to market– Increased business management focus – Enhanced customer relationship– Improved commitment and cost control
Marketing and BizDev Activities
Access to Key Players– Gov (Federal and Local)– AT&T, Boeing, L3– John Deere– Holy Cross Hospital
Shows– CES, CIO / CTO Live– Games for Health– TeleMed , HIMMS
In the Media– The Economist– TechBizNow– BlogTalkRadio, IntoTomorrow
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Why PSC?
Executive level consultants Free from politics Focused on your success Lay the groundwork for your growth through organized
and clear product development processes Strengthen company’s core
Being First to the Market is Priceless!
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PRODUCT SAVVY CONSULTING, LLC
Thank You for Your Time!
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