PresentingLuxury ProductsOnline

The digitization of retail spaces and omni-channel strategies are creating new notions of how experience, and product interact.

3 out of 4luxury shoppers carry a digital device

A NEW GENERATION OF LUXURY GOODS SHOPPERS

HAS EMERGED

are using the internet for shopping related activities

Luxury products have a special aura, and a luxury brand's web presence has to try hard to replicate this experience online. The best place to do this......the product-level pages of your online boutique. Here are 6 considerations:

I. PRODUCT IMAGES

quality images 75%

alternative views zoom66% 61%

When surveyed, 75% of consumers responded that the quality of product images was the most important feature whenshopping online, 66% wanted alternative, multi-angle views and 61% expect to have the ability to zoom in on the product.

II. COMPONENTS OF QUALITY IMAGES With the introduction of retina screens your images should take full advantage of this to enhance the customer viewing experience

HIGH RESOLUTION CORRECT LIGHTING

LEVEL OF DETAILOPTIMISED FOR MOBILE MULTIPLE ANGLES

III. SHOWCASE PRODUCT FEATURES

Online, images are all your customers have to interact with so they are probably the single most important design aspect of your website.

DETAIL THECRAFTMANSHIP, MATERIAL AND PRODUCT QUALITY

MULTIPLEDIFFERENTVIEWS

DISPLAY FRONT & BACK

SHOW WHAT’SON THEINSIDE

...because luxury customers still demand a high-touch boutique experience when they’re online

IV. CREATE 360° VIEWS...

V. MOBILE EXPERIENCE

Mobile optimisation is quickly becoming ubiquitous among luxury brands. And whilst two thirds now maintain mobile properties quite often the product image experience still fails to make the cut on mobile devices.

2014 n=80

Mobile Luxury Web Experience: Features & Functionality Test

Touch & SwipeSupport

Swipe-ableProduct Galleries

OptimisedDrop-down Menus

Optimised for bothLandscape & Portrait

mode

Galleries adapt toOrientation Change(Fluid Grid)

VI. THE RESULT OF GOOD VISUALS

A European survey carried out on 137 e-tailers applying visual strategies that go beyond 2-dimensional product images revealed:

54% increased the sales of the concerend product

53% measured an increase of the time spent on their product webpages

38% benefited from a decrease in the number of products returned

24% measured an increase of more than 10% of the number of pages viewed

www.orbitrey.com

ONE OF THE MAIN THINGS THAT SEPERATES IN-STORE AND ONLINE RETAIL IS THE WAY OF EXPERIENCING THE PRODUCT.

IMAGE IS EVERYTHING AND ADDING A LAYER OF DIGITAL RICHNESS TO YOUR CUSTOMER’S BROWSING EXPERIENCE CAPTURES THE ESSENCE OF THE PRODUCT IN A WAY THAT APPEALS TO TODAY’S LUXURY ONLINE SHOPPER.