presented by: ofelia chernock, portfolio marketing manager

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Presented by: Ofelia Chernock, Portfolio Marketing Manager Information Resources to Facilitate and Optimize Biomedical and Medicinal Research

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Page 1: Presented by: Ofelia Chernock, Portfolio Marketing Manager

Presented by: Ofelia Chernock, Portfolio Marketing Manager

Information Resources to Facilitate

and Optimize Biomedical

and Medicinal Research

Page 2: Presented by: Ofelia Chernock, Portfolio Marketing Manager

Agenda

• The Value of Content to Facilitate Biomedical and Medicinal Research• Cross-Disciplinary Workflow Components• Biomedical and Medicinal information Usage• Content for Academic, Government, and Corporate Researchers • Efficiency Gaines through Online Access• Join the Elsevier Community!

Page 3: Presented by: Ofelia Chernock, Portfolio Marketing Manager

Data Source: Elsevier 2012 Global Academic User Value Study,10,000+ responses from teachers, researchers, students in higher education

The value of content to facilitate

research outcomes

Content to Facilitate Research Outcomes: The Top reasons Researchers Will Recommend Online Books to Their Library

Page 4: Presented by: Ofelia Chernock, Portfolio Marketing Manager

Data Source: 2012 Elsevier survey of 365 researchers and students in Biomedical Science and Medicine

Mapping the cross-disciplinary workflow

37% of researchers with Biomedical Science and Medicine as their primary area say they do cross-disciplinary research in these 3 areas the most

Biomedical Science & Medicine

Biochemistry, Genetics & Molecular Biology

Immunology & Microbiology

Page 5: Presented by: Ofelia Chernock, Portfolio Marketing Manager

Top Downloaded Titles on ScienceDirect in Biomedical Science and Medicine

Data Source: Elsevier ScienceDirect Biomedical Science and Medicine Usage reporting; requests for full text chapter downloads , Jan.-June 2012

RANK ISBN BOOK TITLE TYPE CHAPTER COUNT

1 9780444520074 Sleep Disorders Hand Book 34

2 9780120398683 Insect Viruses: Biotechnological Applications Book Series 17

3 9780444520807 Human Learning - Biology, Brain, and Neuroscience Book Series 29

4 9780125215336 Functional Microbial Genomics Book Series 24

5 9780443100475 Whiplash, Headache, and Neck Pain Ebook 21

6 9781437719260 Clinical Anatomy and Physiology of the Visual System (Third Edition) Ebook 20

7 9781416061274 Ashcraft's Pediatric Surgery (Fifth Edition) Ebook 85

8 9780323081085 Craig's Restorative Dental Materials (Thirteenth Edition) Ebook 24

9 9780123821744 Introduction to International Disaster Management (Second Edition) Ebook 18

10 9780323017237 Contemporary Oral and Maxillofacial Pathology (Second Edition) Ebook 19

11 9780444529121 Vertigo and Imbalance: Clinical Neurophysiologyof the Vestibular System Book Series 45

12 9780323036979 Treatment Planning in Dentistry (Second Edition) Ebook 25

13 9780444520746 Emerging Viruses in Human Populations Book Series 16

14 9780750674980 Handbook of Water and Wastewater Treatment Technologies Ebook 18

15 9780323057240 McDonald and Avery Dentistry for the Child and Adolescent (Ninth Edition) Ebook 36

Usage trends in biochemistry, genetics and

molecular biology

Page 6: Presented by: Ofelia Chernock, Portfolio Marketing Manager

Elsevier is committed to providing quality content from renowned authors to help researchers build foundation knowledge

• These interdisciplinary fields include topics such as cancer research, cardiology, bone biology, forensic medicine, respiratory medicine, hematology, nephrology, pathology, gastroenterology, endocrinology, obesity and public health

• Features world renown authors such as Robert Lahita and Francis Glorieux

• Emerging topical content like Women and Health and Cancer Immunotherapy adds timely relevance to the research

The Need for Quality,Diverse Content for Academic,Government, and CorporateResearchers

Elsevier’s publishers & editors are committed to keeping abreast of new techniques and technologies as it is imperative for research and development in this field.

Page 7: Presented by: Ofelia Chernock, Portfolio Marketing Manager

Elsevier publishes quality content with relevance across science disciplines to meet the cross-disciplinary needs of biomedical science and medicine researchers

Biomedical Science & Medicine

Neuroscience

Immunology & Microbiology Genetics

The Need for Quality,Diverse Content for Academic,Government, and CorporateResearchers

Pharmacology, Toxicology & Pharmaceutical Science

Page 8: Presented by: Ofelia Chernock, Portfolio Marketing Manager

Top-notch eBook content to use in the classroom

Basic Medical Endocrinology, 4th Edition H. Maurice Goodman Firmly rooted in integrated physiology, the fourth edition strikes an excellent balance between systems / organismal level of overview and cellular / molecular analysis. The author has over 45 years of experience teaching endocrinology and physiology to medical students at Harvard and the University of Massachusetts.

Medical Cell Biology, 3rd Edition Steven R. Goodman “The Third Edition of Medical Cell Biology by Steven Goodman is a highly-readable cell biology textbook designed specifically for medical students. The use of clinical cases builds a framework for the basic concepts and helps reinforce understanding. Every medical student should arm him or herself with this book as preparation for the board exam.”--John Clancy, Jr., PhD, Professor and Chair, Department of Cell Biology, Neurobiology, and Anatomy, Loyola University, Chicago, Illinois; President of the Association of Anatomy, Cell Biology, and Neurobiology Chairs

Molecular Pathology The Molecular Basis of Human DiseaseWilliam B. Coleman & Gregory J. Tsongalis Aimed at graduate students who need to develop an understanding of molecular pathogenesis – this is essential for their success as experimental pathologists and translational researchers.

Essential Concepts in Molecular Pathology William B. Coleman & Gregory J. Tsongalis Aimed at teaching students in courses where the full Molecular Pathology textbook is not needed, but the concepts included are desirable (e.g. graduate students in allied health programs or undergraduates). It is also aimed at students who are enrolled in courses that primarily use a traditional pathology textbook, but need the complementary concepts of molecular pathology (e.g. medical students).

The Need for Quality,Diverse Content for Academic,Government, and CorporateResearchers

Part of Textbooks on SD offering

Part of Textbooks on SD offering

Part of Textbooks on SD offering

Part of Textbooks on SD offering

Textbooks on ScienceDirect -info.sciverse.com/textbooks

Page 9: Presented by: Ofelia Chernock, Portfolio Marketing Manager

Elsevier’s Major Reference Works help researchersgain essential foundation knowledge and broadentheir perspective in new/related areas

Encyclopedia of Respiratory Medicine Edited by Geoffrey Laurent, The Royal Free and University College Medical School, London, UK Steven Shapiro, University of Pittsburgh, PA, USA

Published May 2006, 4 Volume SetProvides an authoritative and comprehensive coverage of the complete field of respiratory medicine via a vital interface between the pure and clinical science environments from the relevant molecular biology to the treatment of diseases that affect the respiratory system.

Encyclopedia of Endocrine DiseasesEditor-in-Chief: Luciano Martini, University of Milan, Italy

Published March 2004, 4 Volume Set"Amazingly comprehensive, this set is highly recommended for all readers seeking information about cancer." — J.M. Coggan for CHOICE

Encyclopedia of Human Nutrition, 3EEditor –in-chief Benjamin Caballero, Johns Hopkins University, Baltimore, USA

Published Jan 2013, 4 Volume SetCovers thoroughly topics ranging from nutrient biochemistry and function to clinical nutrition and the epidemiology of diet, health and disease. With approximately 30% new content readers can be sure they have the latest research information.

The Need for Quality,Diverse Content for Academic,Government, and CorporateResearchers

Page 10: Presented by: Ofelia Chernock, Portfolio Marketing Manager

In Corporate Researchers’ Words: The contribution of Biomedical Science

and Medicine eBooks to Workflow outcomes

Data Source: 2011 Akel Agency Research Study: Corporate Markets

“Online books aids in the immediate need of background rationale for development of a model and its application to test a proof of concept for internal molecule. Online books provided background information we needed to accelerate development of a model in house.”- Scientist, Nektar Therapeutics

“For me, online books Identified typical phrasing as approved by the FDA, whichsaved time & effort to streamline the FDA approval process.– Yi Li, Librarian

“It helped me to learn event detection techniques faster, resultedin accelerated research. It helped me learn the background on hospital acquired infection faster.” -Kaveh Momen, Toronto Rehabilitation Institute

“Accelerated basic knowledge about a disease.” -Jose Carlos Casqueiro, MD, Hospital Severo Ochoa

Page 11: Presented by: Ofelia Chernock, Portfolio Marketing Manager

Biomedical Science and Medicine researchers share their opinions:

“High quality of book's content”

“The range of information they provide is the best.”

“Elsevier’s SciVerse helps me to think differently to get new ideas about research”

“Great publisher!”

SciVerse ScienceDirect is the most preferred publisher platform among Biomedical Science and Medicine

researchers who need both book & journal content

Data Source: 2012 Elsevier survey of 365 researchers and students in Biomedical Science and Medicine

“Contains the most trusted foundation knowledge”

Elsevier’s SciVerse ScienceDirect

STM Publisher 2

STM Publisher 3

How Online AccessDrives Efficiency

Page 12: Presented by: Ofelia Chernock, Portfolio Marketing Manager

*86% of biomedical research and medicine researchers are engaged in social media communities!

Join our community – where nearly 6,800 biomedical science and medicine members are collaborating daily!

Join theElsevier Community

www.youtube.com/elsevierbooks

www.facebook.com/elsevierbiomedchem www.facebook.com/elsevierstemcell

www.twitter.com/elsbiomedchemwww.twitter.com/elsstemcell