Presented by:Jennifer Cofer – American Lung Association (ALA)Claudia Flores Rodas – The Campaign for Tobacco-Free Kids (CTFK)

Overview

The Groundwork

The Campaign

The Vote

Laying the Groundwork

Community Education (2006 – Present) Dangers of Tobacco Use Harmful Effects of Secondhand Smoke Cessation Tobacco-Related Disparities

Community Engagement (2006 – Present) Coalition Building TFL Grantees (Youth, Colleges, Priority Populations) Smoke-Free Events Strategic Sponsorships Partnership Building

Laying the Groundwork

Media Campaigns TV Radio Outdoor Print Social Media

Laying the Groundwork Evaluation & Research Data Briefs

Air Quality Monitoring – New Orleans

Air Quality in New Orleans Smoky Bars and Casinos is Hazardous (2011)

Tourism Survey

A 100% Smoke-Free Policy in New Orleans Would not Negatively Affect Tourism (2012)

The Louisiana Smoke-Free Air Act Impact

The Impact of the Louisiana Smoke-Free Air Act on the Economy of Louisiana State and Orleans Parish (2012)

Air Quality Monitoring – Smoke-Free Alexandria, Louisiana

Air Quality in Alexandria Bars Improved After Enactment of 100% Smoke-Free Ordinances (2013)

Lung Function Study

Play it SAFE Study (2014)

Smoke-Free Week

Smoke-Free Week 1.0 July 21-25th, 2014 Generated ? news stories Partnered with Councilwoman’s Office

Smoke-Free Week 2.0 November 11 – 19th, 2014 Generated ? News stories Held in conjunction with APHA and the ordinance introduction

Smoke-Free Week

Smoke-Free Week Press Conference

Smoke-Free Second Line

Smoke-Free Bar Events

The Campaign

Coalition Partners

Roles & Responsibilities

Dealbreakers

Media Campaign

Key Coalition & Community Partners

American Cancer Society (ACS)

American Heart Association (AHA)

American Lung Association (ALA)

Americans for Nonsmokers Rights (ANR)

Campaign for Tobacco-Free Kids (CTFK)

Louisiana Cultural Economy Foundation (LCEF)

Louisiana Comprehensive Cancer Control Partnership (LCCCP)

Louisiana Public Health Institute (LPHI)

March of Dimes

Ochsner Health Systems

The Louisiana Campaign for Tobacco-Free Living (TFL)

Teamwork:Roles and Responsibilities

Education/Advocacy

Community education

Earned media

Paid media

Community events

Public Opinion Poll

Indoor Air Quality Results

Lobbying

Lobbyists – Direct communication w/ Council

Calls to action- Robo calls- 1-888-ICAN - Email alerts- Facebook ads

Dealbreakers

Determined at BEGINNING of the campaign

In Writing

Unified Message

Campaign Branding

Campaign Branding

Campaign Outreach

Campaign Activities

Pelicans Game

LGBT event

Smoke-free Week

City Proclamation

Bayou Classic

Smoke-free Secondline Rally

APHA conference

Breakfast Roundtable

Prayer Breakfast

Change.org petition

Petitions

Database (from support cards)

Reaching Musicians: Partnerships

The Vote

Strong Council Sponsors

• On Message• Well-informed• Accessible

Breaking News: “New Orleans Passing Sweeping Smoking Ban” The Times Picayune

January 22, 2015

7-0 Unanimous Vote

What’s Next

Mayor Landrieu signed the smoke-free ordinance into law on January 30th

Enforcement will be conducted by the City of New Orleans Health Department and the Office on Safety and Permits

Implementation is set for April 22nd

Continue to watch bills to weaken the ordinance

In Closing…..Final WordsCampaign Tips

CAMPAIGN TIPS:Keys to a Successful Advocacy Campaign

Tell the Story YOU tell the story until you can get workers to tell their own.

Build Strong Partnerships Build partnerships with organizations that reach your targets.

Stay on Message YOUR messages

Expect the Unexpected Prepare your coalition and council supporters on opposition

arguments and tactics. Be prepared to respond quickly.

QUESTIONS