presented by first last name live 2 b healthy® regional owner partnering to build a corporate...
TRANSCRIPT
Presented by First Last Name
Live 2 B Healthy® Regional Owner
Partnering to Build a Corporate Wellness Program
Insert Logo Here
A Visionary FounderLife-Long Fitness Passion
Cory Czepa, Founder/CEO
Live 2 B Healthy®
• Stand-out Athlete• 1994 MN State HS Wrestling Champion
• 1998 Division II Football All American
• Student of Fitness Discipline• BS-Physical Education degree + Coaching
minor
• Completed extensive continuing ed courses
• Highly Sought, Top-rated Trainer• Leading trainer at Northwest Athletic Club for 5
yrs
• Fitness Entrepreneur• Started In-Home personal training
business
• Owns a health club
• Combined passion for helping seniors and living for healthy lifestyle
About the Company
• Founded in 2008
• Nationally franchised in 2010
• Strong partnerships with
senior communities
• History of quantitative results
• Total Wellness Approach
Total Wellness
Resident
Staff
Sr. Living Community
Local Community
Live 2 B Healthy®
• GoalTo inspire older generations to live longer, healthier lives.
• Vision Bridge to renewed wellness.
• MissionTo provide a proven, flexible approach to wellness through education, fitness and community.
Company Name Here
• Goal• Vision• MissionGet this information from their website (check About Us)
Providing the ExpertiseOrganized for Service Consistency
• National Group Fitness Certification Required
2 year renewal
CPR certification + continuing ed required
• Live 2 B Healthy® Training & Support
Train the Live 2 B Healthy® Trainer
Regional Owner training
○ Weekly individual & twice-monthly group
(4) website informational tools
○ Trainer ○ Staff ○ For Families Only ○ Regional Owner
Hundreds of Exercises
Organized into 4 Ability Levels!
• Provide customized, proven group exercise programs for senior living communities
• Serve all community lifestyles • Skilled Nursing • Memory Care • Assisted Living • • Independent Living • Cooperatives • Senior Centers •
• Provide staff fitness portal or trainer-led class
• Deliver value-added “community marketing” benefits
You provide the people and space . . . we provide the rest!
What We Do
• “Resistance training can help shape up your brain as well as your muscles.”
- AARP Bulletin, December 23, 2008
• Strength training can reverse age-related muscle loss• After age 50 or so, we lose muscle at an accelerated rate,
about half a pound a year• Adults ages 50 to 90 in the studies, with about 20 weeks of
resistance training, produced an average of nearly 2.5 pounds of lean body mass, primarily muscle.
- AARP Bulletin, March 15, 2011
Balanced Fitness Approach
• “You know exercise is good for you. Ideally, you're looking for ways to incorporate physical activity into your daily routine. If your aerobic workouts aren't balanced by a proper dose of strength training though, you're missing out on a key component of overall health and fitness.
Muscle mass naturally diminishes with age. But strength training can help you preserve and enhance your muscle mass — at any age.“
- Mayo Clinic Staff – HQ01710, June 2010
The right kind of exercise can make all the difference!
Definition: Muscles get accustomed to the reps, sets, exercises, order of exercises and length of rest periods. By changing any of these variables you are in essence... SHOCKING the muscle to grow.
Variables to change:1. Number of sets2. Number of repetitions3. Exercise choice4. The order in which the exercises are performed5. The length of the rest period
*Citation: Schrim, Matthew. FULL BODY EXERCISES FOR SENIOR CITIZENS. 27 April 2010. 19 April 2013. <http://www.livestrong.com/article/113035-full-body-exercises-senior-citizens/#ixzz2PbKNupC3>.
Muscle Confusion PrincipleApplied for Maximum Results
Full Body Exercise Programs
• ACSM recommends you perform a full-body resistance exercise routine at least 2X a week.
• Exercise program should be customized specifically for that particular group. Flexibility – longer and stronger, elastic, prevention of injuriesBalance – smaller base, harder balancePosture - retractionUpper Body – chair dipLower Body - squatsStamina – march in place
The Business CaseMaking Economic Sense of It All
Raise Resident Retention Rate
Lower the Cost to Acquire New Residents
Reduce Falls More able to meet ADL’s Increase Length of Stay
Leverage success stories Co-Branded advertising Higher Quality of Life reputation
8
Preventing Falls Saves LivesBreaking a Hip Changes Everything
“A fall from a chair or a bed may not seem like a death sentence – but for an older person it can be. Falls are the leading cause of death from an injury for older Americans.”
“Almost 1 out of 10 people over the age of 50 will die within a month of surgery for a broken hip. That rises to 1 in 5 if the patient already has an acute medical problem.”
Excerpts from The Broken Hip Series, Chapter 1 by Lauren Silverman Published May 6, 2014; Copyright 2014 KERA Unlimited.
“Freedom from falls is never guaranteed. But dedication to an exercise program can help seniors keep their balance without giving up the activities they love.”
First Objective:Help Residents Attain Functional Fitness
• Achieve a level of strength, endurance, cardiovascular efficiency, joint flexibility and balance that enables residents to carry out their activities of daily living (ADLs) effectively and extend quality time remaining (QTR).
• Help reduce the risk of many major diseases and illnesses.
By Providing Expert Instruction
• All instructors are Nationally Certified Trainers
• They lead three one-hour sessions per week
• Customize a strength training, stretching and cardiovascular class for each unique group
• No two exercise sessions are ever alike• Help residents set fitness goals
• Measure progress through periodic assessments (every 4 months)
• Make it fun and get to know participants on a first name basis
10 Min.Warm-up
40 Min.Strength &
Cardio Exercise
10 Min.Cool-down
1 Hour Session Format
• Improved flexibility, strength and balance
• Better circulation
• Renewed energy and endurance
• Improved cognitive skill
• Lower blood pressure
• Reduced risk of heart disease and stroke
• Decreased joint and back pain
• Less anxiety, depression
• Reduced medications
Achievable Results
Documented Results
Testing Period: Baseline beginning of January Follow up end of
March
Class Type: Assisted Living
Frequency: 3 one-hour sessions per week
# Participants: 12 people
Class make up: 9 women & 3 men, average age
95 “One of the best decisions concerning our clients I have ever made.”
Owner - Golden Hearts
Additional community observations:- Very noticeable reduction in use of their walkers- Considerable improvements in eating & sleeping- Improvement in resident mood and overall satisfaction
Balance +253%Upper Body + 42%Lower Body + 88%Flexibility + .06”
Second Objective:Provide Staff Fitness Program
• Research shows that employees who regularly engage in wellness activities miss less work, are more energetic & productive when they are at work, and have better overall workplace attitudes than those who don’t.
• Self Starter Staff Fitness program provided to all client senior living communities at no cost
• Trainer-led Staff Fitness classes provided for an added fee, but package pricing offered
Acquiring just one additional new resident per year
more than off-sets the monthly investment!
Finally, We Focus on Community Health Senior Living & Local
We actively measure & interpret our fitness classresults, and share these results wherever appropriate. This builds a much stronger pipeline of new potential residents making it easier to meet or exceed occupancy rate goals.
Marketing Benefits
Postcards & Flyers
Website Marketing
Link directly from your Amenities Page
to your class schedule
Link to a Page that Describes
Certification Standards
We Get the Word Out!So More New Residents Come In
Mankato News Magazine
Vegas Morning News
Spotlight
Local Newspaper Story
Community Blog Article
SilverSneakers® Flex Preferred Partner • Direct Mail • Websites • E-mail Campaigns
Market to most SilverSneakers members within 5 miles of your community!
Marketing Partnerships
Silver&Fit® ActiveOptions Preferred Partner
Investment Overview
Live 2 B Healthy® Total Wellness Program Monthly Commitment
• Nationally Certified Personal Trainer• Trainer Background Checks• Equipment• Insurance• Three Sessions a Week (12-13 Sessions a Month)• Program Management – 100% Outsourced by a Local Regional Owner• Results Driven Program – Preventative• Customized Group Classes – Individually Tailored (Based on Muscle Confusion)• Participant Reports• Testing Reports (Baseline & Test Every 4 Months)• L2BH Co-Branded Marketing Materials (Brochures, Posters, Direct Mail Post Cards,
Flyers, Tour Talking Points, Press Releases, Website, Social Media)• SilverSneakers-Flex Co-Branded Marketing Efforts (Website, Social Media, Direct
Mail Program, 4-6 weeks after the class starts)• Award Programs for Participants• FREE Self-Starter Staff Fitness program
• 4 month commitment, then month-month
• $1000.00
*Possible Insurance reimbursement
Monthly Investment
Return on InvestmentNet annual gains go to the bottom line
• Based on monthly revenue per new resident of $3,000 and assumes one new resident acquisition cadence each year (first & second year new resident revenue carries through the third year).
$96,000 net800% ROI
Third year add 1 new resident
$60,000 net500% ROI
Second year add 1 new resident
$24,000 net200% ROI
First year add 1 new resident
2016 Preview
• Testing of a complete Live 2 B Healthy® line of exercise equipment is now underway
• Specially designed for seniors
• Training on proper usage to be provided by Live 2 B Healthy® certified trainers
Are You Ready for Change?
“People underestimate their capacity for change.
There is never a right time to do a difficult thing.”
John PorterVice-chairThe Foundation for The National Institutes of
Health
