presented by:. creating a better future every day market leader in fmcg. multinational company ...
TRANSCRIPT
Presented by:
UNILEVER NAME
Creating a better future every day Market Leader In FMCG. Multinational company Worldwide presence
UNILEVER NAME
HISTORYUnilever was established in 1930 when the Dutch Margarine company named Margarine Unie was merged with the British soap maker
Lever Brothers
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Entered in UAE in 2007
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The company start operating in UAE region in 2007 through
four business units.
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WeaknessesCannibalization in product lines
Cost increasing due to repetitive resource utilization
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Strengths
Strong Brand NameWide range of variety of products
Micro EnvironmentCompetitor
Huge number, aggressive competition. Suppliers
Large number of suppliers
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Micro EnvironmentConsumers
Increasing continuouslyDistribution
Wide rangeDemand and Supply
Low penetration and high market potential
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Macro EnvironmentDemographic Environment
The population of UAE is ethnic diverseAge Factor
Catering all ages all gendersEconomic Environment
Increasing purchasing power
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Macro EnvironmentTechnological Environment
Unilever is not facing any technological constraints
Political and Legal EnvironmentPolitical support
Islamic shriah law
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Target Market
The target market of Unilever includes Middle Class, Upper Middle Class and the Upper
classes of the population of the UAE.
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Target Market
The target market of Unilever includes Middle Class, Upper Middle Class and the Upper
classes of the population of the UAE.
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Market Description
Ethnic diversityIncreasing population
Increase in number of touristsIncreased immigrants
Increasing purchasing powerLow bargaining power
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Market tend to grow because;
Increasing populationIncreasing immigrants
Increasing tourism
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Potential Needs and Demands in Future;
Personal hygiene products like sanitizerMore options in personal care product
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Market Segmentation
Company portray itself as a multi local multinational company just because of its detailed study and concentration of the cultures and other characteristics of the
market
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References
Anitta Ileveska: Unilever UAE. (2013, feb 05). www.unilever.com. Retrieved from http://www.unilever.com./Images/Unilever%20announces%20new%20Marketing%20Directors_tcm72-344203.pdf
AUDIT, U. (2012). ANNUAL REPORT & ACCOUNTS. Kevin C. (2012). Unilever Brands. Retrieved from Unilever:
http://www.unileverme.com/our-brands/detail/Lipton/333471/
Saho, S. (2013). Unilever joins hands with UAE firms to tap online market. Retrieved from The Nation: http://www.thenational.ae/business/industry-insights/retail/unilever-joins-hands-with-uae-firms-to-tap-online-market
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References
Shahid, N. (2011). Analysing the Employee Retention In UNILEVERS. KARACHI.
UNILEVER. (2014). UNILEVER UK. Retrieved 2014, from http://www.unilever.co.uk/aboutus/introductiontounilever/
UNILEVER NAME. (2014). About Us. Retrieved from Unilever Name: http://www.unileverme.com/aboutus/aboutname/
Unilever NAME. (n.d.). About Us. Retrieved from Unilever UAE: www.unilever.com
Unilever UAE Q1 2013 trading Statemen. (2013, April 25). Q1 2013 trading Statement. Retrieved from Unilever UAE: http://www.unilever.com/Images/Unilever%20announces%20new%20Marketing%20Directors_tcm72-344203.pdf
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