Presented by Cindy, Sally, Roy & Quinn

4th May 2012 

Feasibility Study on

opening another cafeteria

in Ultimo Tafe College 

INTRODUCTIONCurrently, there are 3 eating opinion on

campus. site map & photoDemand for food is depending on students

and staffs needs and wantsAccording to ABS, there is significant growth

of people undertaking further and higher education

Considering above aspects, comprehensive research on the feasibility of opening another cafeteria in TAFE is taken up

OBJECTIVES OF THE RESEARCHPrimary objective is to determine the

feasibility of starting up another café business in Ultimo TAFE College

Secondary objective is to engage and provide students and staff with the opportunity to offer feedback on what their preferences in food and drink as well as suggestion on the availability of places and their perception of current food options

This research can be useful for investors or people having the same interest in similar business

STUDY METHODS, SAMPLING AND DATA COLLECTIONThis research is based on primary and

secondary data collected between March and April, 2012

Primary data is collected through a questionnaire survey conducted on campus

Secondary data is collected from Australia Bureau of Statistics (ABS) , Reserve Bank of Australia (RBA), economic & trading research website and printed books & materials

A random sample of people in the college is selected, a total of people participated in the study. The sample consisted of about 50% male and 50% female

STUDY METHODS Cont’d ...

All data collected from the questionnaire is analysed using cross-tab analysis so as to provide a wealth of information about the relationship between the variables

GENERAL INFORMATION ON BUSINESS REASERCHEconomic Factors Gross National Product-slowdowns in Q4 of 2011

Graph Consumer Prices Index - rises 1.6% in the 1st quarter

of 2012 Graph Interest Rates - cuts to 3.75% (effective from 2nd

May 2012) Graph The Unemployment Rate - remains steady at 5.2%

in the 1st quarter 2012 Graph

Social Factors changes in demographic factors such as age, gender or

ethnic background can suggest business opportunities within particular customer groups

FINDINGTableThose who use cafeteria are between ages

18-34 (total 67.5%) and three-fourths of them are students

Graphs sheet1 Over half of people (65.8%) prefer take away than eat in and food services are quite efficient within 5 minutes (70%)

Over half of respondents (57.5%) often spend no more than $10 in cafeteria

FINDING Cont’d...Graphs sheet2

It seems like people need more Asian food in cafeteria

Half people rarely use cafeteria, more than 30% people use it depending on how many days they go to TAFE

CONCLUSIONBased on the findings of survey, it can be

concluded that having another cafeteria on Campus is not viable at this moment

Reasons: 1) Only 27.5% of respondents agreed to

consider having another cafeteria 2) Already has plenty of places and there

are repetitive food options on campus

RECOMMENDATIONInvest in opening a brand new dining

option which offers other types of food products that are not available on site

By introducing a flexible and extended hours of operation of our proposed eatery

The proposed eatery could have enough customers to survive if it is unique, providing tasty food and with good reputation

REFERENCES Australian Bureau of Statistics (2010), Australian Demographic Statistics June 2010 - Change in population

growth rate, by age and sex, cat no. 3101.0, retrieved on 28th April 2012, available at http://www.censusdata.abs.gov.au/

Australian Bureau of Statistics (2012), Australia Inflation Rate – Annual Change on Consumer Price Index, in Trading Economics (2012), New York, retrieved on : 1st May 2012, available at : http://www.tradingeconomics.com/australia/inflation-cpi

Australian Bureau of Statistics (2012), Australia Unemployment Rate – Percentage of the Labour Force, in Trading Economics (2012), New York, retrieved on : 1st May 2012, available at :http://www.tradingeconomics.com/australia/unemployment-rate

Australian Bureau of Statistics 2007), Type of Educational Institution Attending (Full/Part-time student status by age), by sex – time series statistics (1996, 2001, 2006 Census Years) cat no. 2068.0, retrieved on 28th April 2012, available at http://www.censusdata.abs.gov.au/

Birt I and Sleeman R (1999), Making Small Business Work for you, 2nd Edition, Prentice Hall, Pearson Education Australia, NSW

Johnson G, Scholes K and Whittington R (2008), Exploring Corporate Strategy, 8 th Edition, Prentice Hall, Pearson Education Limited, England

Klein A (2004), University Business – Food for Thought, retrieved on 28th April 2012, available at : http://new.stjohns.edu/media/3/f1311c3afda04a4397b8a0aecc5bd547.pdf

Reserve Bank of Australia (2012), Australia Interest Rate, in Trading Economics (2012), New York, retrieved on : 1st May 2012, available at : http://www.tradingeconomics.com/australia/interest-rate

Shanka T and Taylor R (2005), Assessment of University Campus Cafe Service : The Students’ Perceptions, Asia Pacific Journal of Tourism Research, 10(3), pg329-340

Tafe Sydney Institute (2012), Ultimo College Location Map, retrieved on : 1st May 2012, available at : http://www.sit.nsw.edu.au/ultimo/?Media_Index_ID=648&area=ultimo#3134

The World Bank Group (2012), Australia GDP, in Trading Economics (2012), New York, retrieved on : 1st May 2012, available at : http://www.tradingeconomics.com/australia/gdp-growth

Thanks for listening !