Presented by CGA 1

The GB consumer drinks less but spends more out-of-home. It’s more important than ever to understand the premium drink marketplace. With London being a renowned hotspot for the hottest bars in the world and an incubator for trends that proliferate across the market, having clear insight into its most influential outlets can help build propositions for both suppliers and operators. Using a combination of influential consumer and bar manager interviews along with product stocking and profiling, our 2019 London Influencer report will turn the lens on the outlets that define and shape the market to provide impactful insight and sector expertise.

Our partner DrinkUp.London is a leading insiders’ guide to drinking well in the capital, handpicking and building relationships with the very best bars as well as curating some of the most anticipated festivals in the UK: London Wine Week, London Beer Week, Espresso Martini Fest, World Gin Day London - and the biggest event of it’s kind in the world - London Cocktail Week.

Tailored to answer the most important and frequently asked questions around GB’s most influential bars, the London Influencers Repot allows easy navigation and understanding of the sector to stay ahead of the curve and uncover opportunities for success.

CGA Influencers Report 2018

W H Y P U R C H A S E ?

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Supply In-Outlet Dynamics Consumer Insights Industry Leading Research

CGA and DrinkUp.Londoncurated a definitive list of the most influential On

Trade outlets in London.

In-depth advanced analysis into the influencer outlets including drinks range,

pricing, visibility and menu to uncover winners and

losers, along with the trends shaping the segment.

Using a bespoke survey, consumer-led understanding of interaction with high-end outlets,

drink choices and how influential consumers’ mind-set

and purchasing behaviour differs from other sectors.

Detailed interviews and quantitative surveys with the most prestigious figures in

the industry providing insight into how to win and views on the next trends

likely to emerge.

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INTRODUCTION AND WHY LONDON

STOCKING POLICIES AND COCKTAIL MENUS

HOW TO WIN CUSTOMERS: BUILDING RELATIONSHIPS

WITH INFLUENTIAL OUTLETS

DRINK TRENDS AND PROLIFERATION TO THE

MAINSTREAM

STANDING OUT FROM THE CROWD: REACHING THE

INFLUENTIAL CONSUMER

CGA Influencers Report 2018

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Supplier performance Evolution of the market How to win

Analysis of distribution, perception and pricing of supplier brands to

provide a view on best performers within influential outlets

Ability to trend data vs. 2016 allows for understanding of new products stocked, evolution of

price and development of range across categories

Data-led, strategic recommendations into how to win

listings through understanding appetite from consumers, managers

and influential figures alike

Where to target

Extensive details of the 100 most influential outlets in London and

what makes them stand out against the competition

www.cga.co.uk [6]

“ THERE’ S A LOT OF NEW VERMOUTHS AND THE LI KE HI TTI NG THE MARKET WHI CH I S REALLY EXCI TI NG” A l i B u r g e s s , B a r t e n d e r , Ha p p i n e s s F o r g e t s

S A M P L E E X C E R P T SI N F L U E N C E R S R E P O R T 2 0 1 8

Using a combination of influential consumer and bar manager interviews along with product stocking and profiling, the London Influencer report focuses on outlets that define and shape the market to provide impactful insight and sector expertise.

CGA Stocking, Pricing and Visibility Outlet VisitsIn-depth advanced analysis into influencer outlets including drinks range, pricing, visibility and menu to uncover the winners and losers, as well as the trends shaping the segment.

Influential Consumer SurveyA bespoke survey of 350 influential London consumers to understand the interaction with high end outlets, drink choices, and purchasing behaviours within the on-trade.

Influencer Outlet Leaders SurveyA bespoke survey of 100 leaders at London’s most influential bars, exploring their stocking habits, relationships with suppliers, and current and future drinks trends within their outlets.

Interviews with Industry LeadersDetailed interviews with the most prestigious figures in the industry, providing insight into how to win and views on next trends likely to emerge.

CGA Influencers Report 2018

M E T H O D O L O G Y

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www.cga.co.uk [8]

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THOUGHT LEADERSHIP

Tailor strategy in premium London

outlets with the use of up-to-date and

accurate information on the sector

HOLISTIC VIEW OF MARKET

With analysis across consumer, supply and demand metrics, a full

and detailed view will be provided

COST & DELIVERY

160-page report in both PDF and PowerPoint

format, along with data sheets for in-depth

access to the stocking, pricing and distribution

information

INFLUENTIAL VIEWS

With foreword from Hannah Sharman-Cox of

DrinkUp.London, alongside in-depth

interviews report gives access to influencer

viewpoints

£12,500

www.cga.co.uk [9]

L O N D O N I N F L U E N C E R S R E P O R T 2 0 1 8C G A & D r i n k U p . L o n d o n

The ultimate guide to London’s best and most influential venues, what consumer think about them, and how to win.

T O P U R C H A S E : s a l e s @ c g a . c o . u k