Aline Lima de Carvalho B0413MPMP0810Thiago Muller B0237DADA0810Emanuelle Turra: B0291SBLY0810 Group 5

A New Strategic FocusFebruary 17th 2011

hmv

KEY FACTS Founded in 1921 280 stores (UK and Ireland) More than 700 stores

in 8 countries Also own Waterston's,

Fopp and Zavvi

Situation 60 stores closing downSales fell by 14% comparing to Christmas time last year Products have gone on line

hmv

hmv Stores closing down

hmv Piracy

hmv Sales diminishing

Strengths Weaknesses

Opportunities Threats

Diverse Products in a same marketing

Knowledge and Experience

Recognized Brand/Name

Too many online competitors

Too many shops (stores)

Reach new consumers New Image New Market

May lose old consumers Face strong competitors

Competitor Analysis

Changes begin

Nipper the mascot first appeared in an 1898 oil painting called His Master's Voice

The HMV logo has been rebranded to give it a more contemporary look (2007)

How to Adapt?- Strategies

Online Investment

Promotion/Deals

Wi-Fi in store discount shopping

Go green (like kindle)

Smart Phones Apps

hmv

hmv

- strategies

Internal and External Factors

conclusion• Hmv need some changes to get back to the

market- Lower the cost (less stores)- Invest in the on line business (e commerce, e

market, e business)- Take advantage of the technology. Changes can

be good if Hmv keeps up with it. - Promote it. Then results will come soon.

Thank you!