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SERVICE MARKETING MEDPLUS – PHARMACY RETAIL Team 4 R. Ram Manoj, Raghavan,

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Academic presentation for college course (paper and pencil design)

Service MarketingMEdPlus Pharmacy RetailTeam 4R. Ram Manoj, Raghavan, 1Table of ContentObjectiveAbout MedPlusService ProcessesService Blueprint

Beginning course details and/or books/materials needed for a class/project.2AbstractThe objective of any business is to provide the specific service that is in demand. Service Blueprint, is a technique for simulating depicting the service process, the point of customer contact and the evidence of service from the customers point of view.

We have selected Pharmacy Retail MedPlus to study the below dimensions of Service Marketing.

Customer Facing ProcessesService BlueprintService Role HoldersService TATService MetricsService Recovery

3About MedPlusMedPlus is Indias second largest independent pharmacy chain that bring together an entire range of pharmaceutical and medical products delivered efficiently to customer. MedPlus pharmacy was opened in 2006 and today there are nearly 1050+ pharmacies through out India serving over 1,50,000 customers daily.MedPlus today provide 4 Major Services, Pharmacy, MedPlus Mart, Pathlabs and RiteCure.MedPlus vision To be the first choice of customers for their health and wellness needs by consistently understanding and exceeding their expectation Service Process Service Customer InteractionMedPlus - Service Blueprint

MedPlus Mart - Service BlueprintIntroduction/Course DescriptionIntroductionIntroductory notes

Introductory notes

Introductory notes

Introductory notes.9Objectives and ResultsObjectivesCourse objective 1Course objective 2Course objective 3ResultsExpected resultsSkills developedSkill 1Skill 2

Objectives for instruction and expected results and/or skills developed from learning. 10VocabularyTerm OneDefinition ADefinition BTerm TwoDefinitionTerm ThreeDefinition

Relative vocabulary list. 11Procedures/Lecture SlideAdd procedure hereStep oneStep two

A list of procedures and steps, or a lecture slide with media.12Graphs/Charts 1Example graph/chart.13Graphs/Charts 2Example graph/chart.

14ConclusionAdd your conclusions here.Conclusion to course, lecture, et al. 15Questions/DiscussionsQuestion OneDiscussionDiscussionQuestion TwoDiscussionQuestions ThreeDiscussionAn opportunity for questions and discussions.16