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7Ps of Marketing

Topics to be coveredProduct Lofty CPrice Vignesh N Process Vignesh NPlace Priya JPromotion Rajiv KPhysical Evidence Samson BPeople Samson BConclusion Priya JPRODUCT The most vital P of Marketing Signature Debit Card

Express rewards Petrol surcharge wavier Concierge Services

Chocolate Debit Card

Eve Account Facility

PRICE The sacrifice for satisfactionDeutsche Bank Personal Loan

Interest RateUp to 24% p.a.Processing Fees3% of the loan amountLoan Tenure 1 to 4 years Pre-Closure 5 % of Principle outstanding Guarantor Requirement Not needed Deutsche Bank Home Loan

Floating Interest Rate 10.50%Per Lac EMI Rs 998 Processing Fee 1200 + Service Tax Prepayment Charges Nil % Change in last 6 monthsNo change PROCESSThe Steps Taken To A New Beginning Through a physical branchVisit the nearest branch. Enquire the person who deals with this aspect. He will give you a form and ask you to submit the form after filling along the necessary documents. It is also required to show the documents in original, submit a recent passport photo, and get the photocopies attested before submitting. Finally the process ends getting the form signed by a person who already has an account in that bank.

Online You may fill up an application online for opening a Savings Bank account. The process in brief would be as follows: Fill up and submit the required details online. Print the Account Opening Form (AOF) on A4 size white papers. Attach the required documents, such as photographs and proof of identity and address, as mentioned in the AOF. A TCRM(Temporary Customer Reference Number) will be generated, which please note down. TCRN will also be sent on the registered mobile number of the applicant(s). PLACE We are everywhereFirst Brach in India was established in 1980Operating branches in 16 citiesBranches in over 70 countries Indian Headquarters in Fort, Mumbai

PROMOTION With you all the wayFollows an aggressive promotional strategies Promotes the itself through:Advertisements Sponsoring Personal Selling Believes in promoting mainly through:Print Media Tries to express MOTO of the bank

Offer available on all Deutsche Bank Debit Cards.

PHYSICAL EVIDENCE The real and material assets of bank

Official Website

Bank Branch

Head OfficeDebit/Credit CardPhysical Evidence: Physical Environment Ambience Spatial Layout Corporate Branding

PEOPLE The one on whom bank depends Employees and Customers

Values its employees Provides training programs to employees Customer service customer78,000 employees in 70 countries worldwideOver 9,800 employees in India5,00,000 individual customers

Gunit Chada Managing Director , Deutsche Bank(India)CONCLUSION