BUSINESS PLAN OF PET BOARDING

Pankaj Tawde (22)Ojas Lalaji (29)

Neha Parab (39)Pooja Shetty (41)Sanjini Joshi (49)

Wag Boarding• Wag Kennels is a service business providing pet grooming,

boarding, training, handling, pet cemetery and pet cremation services

• We provides care for animals while the animal's owners are either out of town or temporarily unable to provide suitable care for the animal.

• Basic care such as feeding, regular exercise runs, and administering medication is almost always included in their services

• we provide group activities for social pets. example dogs. This may include taking dogs out for runs in local parks or by local beaches or simply permitting group playtime in specially designed rooms at the pet hotel.

• The main idea of starting a pet boarding business is to provide safe and fun shelter for pets while the owner is away.

Product• Expert pet grooming• Boarding,• Professional obedience training,• Competition handling and

concerned,• Caring cemetery and cremation

services,• Retail section• Pet breeding and• Pets for sale

Goals – One Year Plan (2011 Annual Goals):

• Inaugurate full-time all-breed handling program• Membership in Professional Handlers Association• maximize income from boarding & grooming • National advertising for breeding & handling• Establish first cemetery memorial

– Three Year Plan (2014Annual Goals):• 10-15 handling clients per show• Consistently arrange Championship title for dogs• Establish nationwide Breeder Referral Program• Consistently train 8-10 obedience clients per week• Add Assistant Training Director to keep pace with client demand for services• Increase boarding/grooming income 25% per year• Employ 5 groomers and 5 bathers to keep pace with customer demand• Expand grooming shop• Construct additional kennel building

– Five Year Plan (2016 Annual Goals):• Establish second location for grooming and boarding within city

limits• Achieve national recognition as one of the top Pointer breeders• Achieve recognition as top handling organization in Southwest• Establish second cemetery facility

Objectives:

To attain our goals through customer satisfaction, diligence and positive,

progressive customer relations.

APPLICATION OF FUNDS• Start-up Expenses • Buildings/real estate • Leasehold• improvements Capital• equipment• Location/administration expenses • Opening inventory• Advertising/promotional expenses• Other expenses• Contingency fund • Working capital

Sources of CapitalOwners' Investment (name and percent ownership). • Bank Loans • Other Loans • Sponsorships -

Sources of CapitalOwners' and other investments 16037000Bank loans 20000000Other loans 10000000sponsorships 5000000Total Source of Funds 51037000

Startup ExpensesBuildings/real estate 25000000

Leasehold improvements 500000

Capital equipment 10000000

Location/administration expenses 337000

Opening inventory 463000

Advertising/promotional expenses 10000000

Other expenses 200000

Contingency fund 500000

Working capital 4000000

Total Startup Expenses 51037000

Location• The pet boarding centre should be

established in goa at calangute.• Calangute is a high profile area

where lots of people own pets.• They wont mind spending on their

pets• Lots of tourist come here from

different states of India and abroad.

• It will be 2-acre pet services facility consists of three environmentally controlled cinder block kennel buildings housing a total of 76 dog and 23 cat runs, ten grooming runs, grooming and bathing shop, pet cemetery, training area, bird santuary etc

• The grooming shop incorporates six preparation/drying stations, three grooming stations, a two-station bathing facility, a laundry and a reception area.

• Ten covered cinder block grooming runs house pets waiting for their owners before and after grooming and bathing.

pricing• Boarding prices are determined by the size and weight of

the pet being boarded. Dogs up to 30 pounds:- Rs.500per day. 31 -80 pounds:- Rs.700 per day. 81 pounds and over:- Rs1100 per day.

Cat Rs600 per day, regardless of size.

• Grooming price are are based on the size and breed of the pet, the type of grooming desired and the condition of the pet's coat.

• Cremation charges are based on the size of the pet and the type of cremation requested (communal or private).

Small pet Rs700(communal ) and Rs1700(private ). Large pet Rs1000(communal) and Rs2500(private).* There are additional charges for graveside services and special requests.

• Training Prices are based on the length and complexity of the training contracted.

Prices range from Rs.4000 for a one-time behavioral counseling session to hundreds of dollars for advanced off-leash training.

• Handling

Personnels• Manager - 50000 RS• Assistant manager - 40000 RS• One full-one and full-time receptionist - 8000 RS• A full-time kennel manager - 15000 RS• Part-time kennel assistants (3) - 5000 RS• One full time bather - 15000 RS• five part-time bather - 25000 RS• Full-time groomer (1) - 10000 RS• Part-time groomer(2), - 10000 RS• Training director and handler(5) - 50000 RS• kennel staff (7), - 49000 RS • Food store staff (3), - 18000 RS• Maintenance staff (3) - 18000 RS• Cleaning staff (4), - 24000 RS

Personnel will be cross-trained to perform all non-specialized jobs within the kennel.

Marketing• Another important aspect in starting a pet boarding business is to employ

effective marketing strategy.• It is not enough to set up the business, you need to advertise and

promote in order to attract more clients. • You can opt to create a website for your business and you can hire a web

designer to build an attractive website. • Other alternative of marketing is through print advertising that is

affordable enough to invest. • Likewise, giving coupons to pet owners can also help in advertising and

eventually convince pet owners to avail your services.

• In like manner, advertising over the radio is another option to obtain the attention of the target audience.Insurance and zoning licensing

• Before opening your pet boarding business you should inquire from your local zoning office about the necessary requirements pertaining to your business.

• Definitely, you will need to secure business licenses and permits that would allow you to operate the business as well as make it legal. In like manner, as you will be tending pets that are not yours, you should secure the necessary insurance coverage from reputable insurance company.

Target Markets

Boarding

Training

Cemetery

Grooming

Handling

Advertising and promotion• The local yellow pages carry our advertisement

• Distribute flyers on a regular basis announcing special events and discounts in all facets of our operation.

• Word-of-mouth advertising from our customers results in many new clients.

• occasionally uses newspaper advertising to promote training, boarding and grooming.

• Distribution of brochures detailing all of our services.

• Actively Participate in Community Outreach for Animals in Your Community.

• Social Networking word of mouth marketing.

Create a Face book page Tap into pet-friendly social networks online

to gain exposure Become a member of pet associations and

participate in tradeshows.

• Internet Marketing: Create a website Advertise business on websites Enlist the services of online marketing

suites, such as demandmart.com

Services • Offer grooming and pet training services.

• Add a retail section where customers can purchase necessities, such as food, treats and toys, while they are picking up or dropping off their pets.

• Partner with a vet to be on site once a week for vaccinations and general health exams.

• An Enriching, Engaging Environment for Pets

• Certified dog trainer who work with animals in our facility.

• Post credentials where customers can see them.

• Establish a basic training method or dog management program

• Included a variety of structured playtime that includes mentally and physically stimulating games, and write progress reports for each animal.

• Each kennel building will have its own food preparation area and a stereo system for the guests' enjoyment.

• Hired loving and compassionate individuals who genuinely care about the welfare of animals and have training.

• We are one of two facilities in the local area providing pick-up and delivery service for boarding and grooming clients.

• Canine guests are provided with blankets, toys and individual food and water dishes.

• feline guests with individual litter boxes, cat furniture, toys and individual water and food dishes.