SWOT ANALYSISMc Donald’s

STRENGTHS• Brand Equity• Overseas Market

WEAKNESSES• Slow revenue & Growth income• Declining market share

OPPORTUNITIES• CRM ,Database marketing• Respond to social Changes

THREATS• Fluctuation of foreign exchange

rates• Changing demographics

SWOT ANALYSISSUBWAY

STRENGTHS• Strong Management• Innovative Culture

WEAKNESSES• Customer Services• Language Barriers

OPPORTUNITIES• Loosening Regulation• Acquisition Synergies

THREATS• Political Risk• Volatile Cost

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AASHEESH SARSWAT 15733016