• 1994: Nestle enter in India•Overview of nestle:-

• formed: 1950• 1994: Nestle introduced BarOne.• 1930: produce soluble coffee

• founders: George page, charels page,henri nestle• Nestle and Cadbury dominate chocolate

market

Henri Nestle

Cadbury and Nestlé strategy• Branding strategy.

• Marketing strategy.

• Advertisement strategy.

Nestlé's effect on Cadbury

• 1995 : Cadbury and Nestle launched new wafer chocolate.

• 1990: Nestle ate into the share of most of CIL’s new launches.

• 2000-2002: Nestle took away some market share of CIL.

• Nestle derived revenues from many sector but CIL focused on chocolate market only.

• Mid 2002: Kitkat /Perk story repeated.