Presented by,

Lalit Kumar

Phaneendra Kumar

Mrudula Ryali

Shruti Rao

Sri Vamsi

Rohan

EXPERIENCE MARKETING

What is MARKETING?

O Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.

EXPERIENCE MARKETING

O Experiential marketing is a concept that integrates elements of emotions, logic, and general thought processes to connect with the consumer. 

O The goal of experiential marketing is to establish the connection in such a way that the consumer responds to a product offering based on both emotional and rational response levels. 

Using one or more of the senses such as touch,

taste, smell, sight and hearing –

Experiential Marketing seeks to establish a

touch point or connection with the

customer - connections in the form of

experiences that are personal, memorable,

interactive and emotional in scope.

EXPERIENCE MARKETING ON PRODUCTS & SERVICES

O Experiential Marketing can be easily be combined with Word of Mouth Marketing and affects can be astounding

O An experiential approach to launch a brand may be more effective and relevant than anything that television advertisements can offer

Ra-One

IMPORTANCE AND BENIFITS

Importance's:O Consumers are faced with more choicesO Brand image and customer loyalty translates into

sales.O One-on-one interaction deepens relationships with

target audiencesBenefits:O Leaves consumers with impressions they will never

forget.O Attracts new customers with the creativity and

uniqueness of the planO Extends brand advertising / retail campaigns through

non-traditional marketing channels.

3-D’s of CUSTOMER EXPERIENCE

ODESIGN the right offers and experience

ODELIVER these propositions ODEVELOP their capabilities

CONCLUSION