George CrottyJordan Stephenson

Eddie Gray

Review of 3

Smartphone

Applications

DESIGN Easy and clear, search bar easy to

spot, basket and saved items also available from home page. Bright colours used to make it easily recognisable and aesthetically pleasing

FRONT PAGE Straight away tries to make you sign

up, widening email list and getting you attached to the brand, next page offers you current deals as well as promoting new stock and new season wear. Also makes very clear their free delivery and student discount policy

USABILITY Makes it easy to buy on the move

and due to their target market of young adults/teenagers a strong mobile presence is vital and they achieve this. Average rating 5* on Google play.

1. Asos

DESIGN Appropriate use of colour scheme

associated with sky. Makes it easy to access all sky channels on the move. Also creatively promotes latest programmes to appear on sky.

FRONT PAGE Offers you choice to see what's on right

now as well as catch up services and the ability to download films and watch TV box sets.

USABILITY Making watching sky wherever you are

possible which makes this very expensive service much better value for money giving it a stronger hand in the market especially with rising market share being taken by competitors like BT and Virgin Media. Negatives are that you need a very a very strong internet connection to get a good viewing experience so maybe not as useful as advertised when used on things like train journeys passing through the countryside where there is less internet connectivity.

2.SkyGo

DESIGN Makes it easier to place a football accumulator.

Offers you the ability to view every fixture that day all around the world. Bright colours, however a lot of information on every page which some would say makes it harder to get used to

FRONT PAGE Gives you options of viewing all fixtures, results

and your current accumulators. Also shows latest offers from bookmakers such as free bets and enables a help button if struggling with app.

USABILITY Makes placing an acca much easier and tracking

it also a lot simpler as it sends a notification each time a result changes on your accumulator rather than having to check manually from a betting slip, also lets you place the bet through the app while comparing returns from the major bookmakers saving the user the trouble of visiting several websites or bookmakers to do this themselves. The rise in popularity of placing accumulators can be directly attributed to online betting and this is the biggest recent development in that field. Have only recently released on android and has some distant to go to catch up with app store version of the app.

3. AccaTracker

Our QR Code

SingTel, M1 and Starhub these are 3 Japanese mobile Phone Operators have built a shared NFC infrastructure with partners in a government-backed approach. Also in the UK Orange's QuickTap scheme allows purchases of £15 at 50,000 shops in the UK (including Pret a Manger, EAT, Wembley Arena, Subway, Wilkinson and McDonalds).The Nexus 7, has an NFC chip built in, and it's strongly rumoured that the next iPhone will come equipped with the technology, too

NFC

is a combination of highly customizable hardware and software that enables businesses to reach prospects with promotional campaigns and other timely, relevant content. Advertising and promotions can be sent to Bluetooth-enabled devices that are within relative proximity of retail stores and commercial buildings.

This scalable mobile advertising technology helps businesses use location-based contextual advertising in communicating with passers-by. It is mainly massively utilised by businesses with stores in large shopping centres as the location of the shopping centre is usually all in one post-code. It’s used as at least 75% of people now carry a Bluetooth enabled device.

Proximity Marketing

Smartphone Penetration

Mobile Marketing Association

“Mobile and Data Capabilities Are Top Priorities for Marketers, According to Neustar”

“A joint study issued by the Mobile Marketing Association (MMA) and Neustar, Inc. (NYSE:NSR) revealed that a staggering 85 percent of marketers believe that mobile is a gateway to new markets and audiences”

The Story

40 percent said that mobile is a top priority for their brand and core to their overall marketing strategy

An additional 34 percent activated a strategic vision for mobile and continue to test new tactics in order to gain experience with the channel

The combination of mobile and data was cited as a “game changer” with 65 percent of marketers indicating that data delivers a competitive advantage for their business

36 percent of companies use data to justify and influence all marketing decisions

Key findings of the study

“Mobile has transcended boundaries, evolving beyond its role as a connection or convergence device. Marketers no longer ask ‘why mobile’ because the future health of their brands directly depends on mobile’s role as a marketing vehicle,” said Greg Stuart, CEO, MMA. “There is no denying that mobile is business transformational and the survey results prove that mobile has advanced from an afterthought to the first thought when mapping out a marketing strategy.”

Conclusion

“Mobile Marketing Contributes $139 Billion to U.S. Economy in 2012; Set to Rise to $400 Billion by 2015”

The Story

•Mobile’s Sales Impact on the U.S. Economy

•Employment Generated Via Mobile

•Expenditure or Spend on Mobile Marketing

•Marketing Impact Ratio •Balancing Customer Knowledge

and Privacy Concerns in Mobile

5 core categories of story

Key findings from the report indicate that mobile is an economic engine that will continue to stimulate nationwide growth as a vibrant and lucrative platform. Given that mobile enables marketers to move closer to consumers than ever before, the “MMA Mobile Marketing Economic Impact Study,” clearly proves the value and power that mobile marketing offers to marketers.

Key findings from report

“Despite a recessionary economy and unstable job market, mobile marketing created 524,000 jobs in 2012 from the combination of advertiser employment as well as product seller employment. Focusing on the next five years, mobile is predicted to generate 1.4 million jobs.”

Conclusion

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