• Type - Cooperative • Industry - Dairy

• Founded - 1946

• Key people - Dr. Verghese kurien

• Revenue - INR 67.11billion (2008-2009)

• Employee - Marketing arm: 735

Milk producers: 2.8 million

AMUL

ABOUT AMUL

IN 1973 AMUL SET UP A MARKETING AGENCY NAMED GUJARAT CO-OPRATIVE MILK MARKETING FEDERATION.

Now AMUL

AMUL IN 1946 KARIA DISTRICT CO-OPRATIVE MILK PRODUCERS UNION LTD.

AMUL in 1954

INTRODUCATION & HISTORICAL GROWTH OF AMUL

• Members– 13 district cooperative milk producers Union

• No. of Producer Members– 2.79 million

• No. of Village Societies– 13,328

• Total Milk handling capacity– 11.22 million liters per day

GCMMF: An Overview

ORGANIZATION STRUCTURE

LEVEL MEMBERS DECISION-MAKING

• Price paid to district unions (fixed across unions)

• Product mix and quantity

• Price paid to village co-operative societies

• Membership• Price paid to milk suppliers

District level Chairpersons, Registrar of Co-operatives,

NDDB Representative, Technical Expert, CEO

Chairpersons of Village Dairy Co-operative Societies, BOD, MD

Milk Producers, Managing Committee

long-term, sustainable growth to its member farmersvalue proposition to a large customer base by providing milk and other dairy products a low price

TWIN OBJECTIVES

AMUL’S BUSINESS STRATEGY

Technical manpowerDemandMargins

Problem in distributionPerishabilityCompetition

Flexibility in marketExport potential

Milk vendorsCompetition

SWOT ANALYSIS

Social Aspect:-

1.Veterinary Care2.Cattle loan and insurance3.Fine Cattle Feed4.Education on Animal Husbandry5.Facilities for Artificial Insemination: Animal breeding 6.Tree Plantation

7.Amul Relief Trust

CONCLUSION:- GCMMF is India's largest food products marketing organization . It is a

state level apex body of milk cooperatives in Gujarat, which aims to provide

remunerative returns to the farmers and also serve the interest of consumers by providing affordable quality products. GCMMF markets and manages the Amul brand.

Amul is the leading milk dairy(federation) in india amul helped by NDDB to organize dairy industry . Amul Conduct in “Three Tier” Organization . It is divided in to State level , district level , village level hierarchy . Amul Distribution chain is the most difficult chain and complicated chain in this world

The Amul Federation consume per day 4 million littre milk from villages and

processed that quantity by pausturisaton technique and other preservation techniques and pay an aggregate amount of more than Rs.125 billion to the milk

producers in a year.

THANKYOU…