Vegetarian Recipe Cards

Jess

With this recipe card the layout is quite simple. This card has been made by the vegetarian society, so it would be a good card to look at first so we can understand what the company generally look for. In this card the colour scheme is quite simple, for example there is only whites, greens and yellows used. These could have been used because they tie in with the photograph of the soup. These colours could have also be used because they look like natural, earthy colours. Which might seem to tie in with what the vegetarian society stand for. The layout of this card is quite minimalistic. It has the finished product on the left in the form of a photograph, and on the right there is the recipe itself. This would make it easier for people reading this card to understand it, because there isn’t any fancy writing or bold colours. The words have been laid out on a white background using the green colour that has been used for the rest of the card. This shows that the card was easy to design and the design team decided to use the same colours throughout. This recipe card also looks like it’s professionally made, and that the card has been printed on matte card so it doesn’t lose any colour or become frayed. The photograph that has been used also looks professionally made. It looks like it has been taken on a slr camera by a professional, paid photographer. This makes the overall look of the card better and the effect is what we would have to try to copy in our own cards.

This next example isn’t from a recipe card, its from a book but the layout is the same. It has the finished product illustrated as a photograph on one side of the page, and the recipe on the other. This example is even more simplistic then the first. There isn’t any sophisticated fonts or lettering, and there isn’t any real colour apart from the colour of the photograph. This type of design and layout would be used in most recipe books, and even with some the photograph itself is also in black and white. This is useful to a company that is creating books because it is simple enough to design and print, and it won’t take up a lot of time and money so they can print it and get it sold as soon as possible. This would be useful to most companies that are making recipe cards because they could send the finished products out sooner so they can make a profit. However if the company wanted cards that looked like they have been planned out and made over a long period of time, then they would have to include better fonts and a colour scheme. They might also have to print the cards with more expensive card, so the overall look is better.

This layout however is the type of layout that would be useful to use in the recipe cards that we are making ourselves because this would make it easier for viewers to understand. This is also the layout that every recipe book and card generally uses, so it would be a good idea to keep to this template.

This recipe isn’t from the vegetarian society, but it has the same layout and design. This card has the photograph of the finished product on the first page and the recipe on the second. There is a consistent colour scheme throughout, and the words are the same colour as the banner on the top and the bottom of the card. This card also has a professional feel to it, and it looks like it could have been made with the same card as the first to get this matte effect. The main colour that has been used for this card is red, which is also the colour of the finished product in the photograph. I’ve noticed that most recipe cards have a sophisticated font on the right side of the back page, which adds a professional feel to it. There is also a lot of text used in this example, and it is clearly laid out and is quite easy to understand. This is generally how the text should look, however it depends on what type of audience the recipe card is aimed at. For example a company could produce cards aimed specifically at children. In this case the photography would be done step by step, and there would most likely be less words and less steps to follow. The recipe books and cards that are aimed at a higher adult audience who have more money, the ingredients would become more sophisticated and more expensive, and there would most likely be only one photograph of the finished product.

This recipe is from the Vegetarian Society. It has the same layout as the others and the recipe itself follows the same pattern. There isn’t any real differences between the other recipe and this one, and most of the others that I have looked at from the Vegetarian Society are the same. There is the same green and white colour scheme as the other card, and the font is the same. The photograph itself also looks professionally made and the overall card looks like it would have been printed on matte card. The audience for this particular card would be quite broad. It would be aimed at vegetarian adults, meat eaters, people on a budget and people who want to make something special for after dinner. Having a broad target audience is helpful when making recipe cards because then they could appeal to more people, and if these cards are being sold then they would sell more and make a bigger profit.

This card from the Vegetarian Society is different however. It still has the finished product photographed onto the front of the card and the recipe on the back, but it doesn’t have the same layout or colour scheme. With this example the photograph takes up the whole front page, and it leaves a small amount of space at the bottom for the logo. This attracts the eye to the photograph and it looks less bold than the others. There is also the use of the stars and baubles. This gives it a seasonal feel to it, which is what the company would have wanted since the recipe is for a Christmas pie. Another aspect that is different is the use of colour on the back page. There is a blue colour that is used for the background, and still no border. This makes the overall look more festive and there still isn’t any bold colours used. Since this recipe card is for a seasonal food then the overall look is more creative. Even though we are allowed to be creative when we make our own cards we aren’t allowed to be too creative and we have to stick to their template.

This example was taken from a recipe book for seasonal recipes. It is quite simple and it only takes a few steps to make. The layout of this recipe is also quite simple; there is the photograph of the finished product on one page, and the recipe on the next. There isn’t any fancy fonts used in this example and background is really plain. This shows that the target audience would be adults because there wouldn’t need to be any creative elements added in. from looking at the photograph I could say that the recipe is aimed at people on a budget. This is because there are objects in the photograph that people can use daily. It isn’t taken at an expensive restaurant and it could mean that the ingredients would be quite cheap. Overall this example would be aimed at adults on a budget, because the style and colour scheme is quite simplistic, but the photography looks quite professional.

This example was taken from recipe book for children, and it shows with the use of creative aspects like the notebook background and the drawings. This example uses a colour scheme of green and orange, and even though they aren’t primary colours they are used in blocks and they are all quite bold. The layout is quite creative, something that you see in everything that is designed for kids, but there is also the same basic layout as the rest. By this I mean that the photograph is on one page and the recipe is on the next. This is where the similarities end however because the words that are used label each stage more clearly and there is the use of headings that would illustrate more clearly to a child exactly what it is they are doing. Breaking down the recipe into sections would be common in a children's recipe card, and if I was to aim a recipe at a younger audience I would use this method and use more illustrations and pictures to show them how to do it.

This example is quite similar to the last, it has the same colour scheme; green and orange, and it also has the same layout. This is taken form the same recipe book and it shows that the whole book is consistent in the way it lays out a page. The recipe is on one page, with the title at the top, and the recipe at the bottom. There is also drawings and other aspects to this example that you would only find in a recipe targeted at children, for example the post it note. This would make it more appealing to children because there is a lot of block colours and interesting and creative aspects that would draw them in. If a company wanted to creative recipe cards for children and they made them in black and white with barely any pictures and a lot of text, then they would become uninterested and they would stop reading. So using bold colours and drawings would be necessary for a company making children's recipe cards. Another aspect in this example that would be a necessity for recipe designed for children would be the use of children's cutlery in the final photograph. In a recipe card that is designed for adults there would most likely be a wine glass with expensive looking kitchen utensils, unlike a recipe card that would be designed for kids where there would be kids sized knives and forks with maybe a face on them like in this image.

This example is quite different then the rest, it only has one page of both the image and the recipe and there isn’t many steps to take. This shows that the recipe itself can be made quite quickly and it would be most likely be aimed at a whole range of audience types even though its for vegetarians. For example it could be suitable for younger people to make as well as older, and it could also be suitable for meat eaters. This recipe is quite common and because it looks quite simple to make then it could also be suitable for people who have a busy lifestyle. When creating my own cards I could find recipes like this that can be used by a wh9ole range of people to get a bigger audience, while still letting it be known as vegetarian.

This recipe, by the Vegetarian Society, is a festive recipe for Christmas. It has a similar layout to the other Christmas recipe card for the Vegetarian Society and the overall look is quite similar. It is most likely aimed at adults that have a lot of spare time, this is shown with the amount of steps that have been put in. the overall look is quite sophisticated; it doesn’t have any bold and contrasting colours and the font is quite fancy. The photograph that has been used looks like it has been taken by a photographer and it looks like it has been taken in quite a posh setting.