SWOT ANALYSISMc Donald’s

STRENGTHS• DIVERSIFIED INCOME• STRONG GLOBAL BRAND

WEAKNESSES• NEGATIVE PUBLICITY• HIGH EMPLOYEE TURNOVER

OPPORTUNITIES• UPGRADED MENU• EXPENSIVE PLANS

THREATS• MORE COMPETITIONS• HEALTH CONCIOUS CUSTOMERS

SWOT ANALYSISSUBWAY

STRENGTHS• BRAND RECOGNITION• HYGENIC FOOD

WEAKNESSES• NOT ONLINE PRESENCE• NOT DIVERSIFIED

OPPORTUNITIES• BETTER VEGETARIAN PRODUCTS• EMERGING MARKETS & EXPENSION ABROAD

THREATS• OTHER EATING JOINTS/RESTAURANTS• LAW SUITS AGAINST SUBWAY

THANK YOU

AMIT SARSWAT 15733014