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CELEBRATING OUR

ROTARY ADVENTURE

Kia Ora

Rotary District 9910 Membership Seminar 2018

CELEBRATING OUR

ROTARY ADVENTURE

Welcome

Rotary District 9910 Membership Seminar 2018

Matthew McLeodRotary Club of HendersonDistrict Membership Chair

Elaine MeadRotary Club of WesthavenGovernor Nominee (2020-2021)Alumni ChairDistrict Training Committee

Engaging Members

As a Rotarian, I make my club and Rotary stronger by my active

participation.

Engaging Members

The largest loss of new members happens within the first twoto three years of joining a Rotary Club.

Need to Change Our Way of Thinking

Retaining Members Engaging Members

Some common words used in Engagement

Create Interest, Involve, Engross, Immerse, Enthral, provide

Action, get Excited.

Group Discussion

Why is it important to engage our members?

Past Reasons to Join Rotary

Social Considerations

Stature in the community

Business networking

Entertainment

Connections with our community

Current Reasons to Join Rotary

• The desire to do something important outside the workplace - PROJECTS

• The desire to work within a group of peers - NETWORKING

• Connect with the community –DOING GOOD

• The opportunity to develop leadership skills – PERSONAL GROWTH

Bringing together

NEW Rotarians & Longer Serving Rotarians

• Existing Club ?

• Or form a New Group ?

Skills & Advice is available more about this later today

• Why are you in your Rotary club?

• What keeps you in your club?

This generally describes

the “VALUE” of your club

or the Benefits of belonging

Why members leave Rotary

� 25% = Uncontrollable losses

◦ death, illness and relocations

� 75% = Controllable [US statistics]

� Club activities and club environment

◦ Cost

◦ Personal

Membership Termination Stats for District 9910

� In the 5 years to 30 June 2018:

147 members who had been in Rotary for less than a year terminated their membership.

250 members who had been in Rotary for 1-2 years terminated their membership.

Membership Termination Stats for District 9910Stated reasons for termination:Business obligations: 23%Other 20%Relocated 17%Health / Personal 14%Family Obligations 10%Joining a new club 6%Undefined 5%Deceased 4%

Controllable Losses

� Club activities and club environment:� Not feeling welcome – left out� Boring - no fun� Poor programmes� No meaningful service projects� Questionable / outdated practices� Excessive fines� Same old agenda – week after week� No flexibility

Controllable Losses

� Cost:

◦ Expensive dues & meals

◦ Fund raising takes time & money

◦Constantly asked for money

� ‘Mandatory’ donations or buying of tickets

Controllable Losses� Personal:

� Attendance is difficult

� Inconvenient meeting time

� No networking opportunities

� Job/family commitments

� Seems like a ‘Good Old Boys’ club

� Very cliquey

� Too many argumentative people

Why is it like this?

What can we do about it?

Member Surveys & Exit Interviews� Find out what could be done better.

� Recommended Survey Actions◦ Club Health Check should be used◦ Strive for 100% return (pick up at the door)◦ Email or meet with non-attendees

� Conduct Exit Interviews◦ One on one – over lunch or coffee◦ Find out the real reason for leaving

Member Surveys & Exit Interviews

�Share results with the members

�Be prepared to act on the results

Use Rotary pdf on “Be a Vibrant Club” – Google: Rotary pdf 245AUNZ

Keys to Being a Vibrant Club• Conduct meaningful projects

• Quick hands-on projects [max 2 hours]

• Share the success – great stories inspire !

• Invite new members to find a community project – put up some $$$’s to fund it

• Try new ideas

• Conduct a Health Check

• Vary meeting formats [e.g. times/style/venue]

Keys to Being a Vibrant Club

• Mentor new members

• Allocate new members to Community Service / Projects team [don’t put them in Fellowship or stick them behind the bar]

• President and President Elect [Vice Pres.] should meet individually with every member for a coffee chat – get to know them and their interests


• Offer Rotary learning opportunities [RLI]

• Financed by Club & District

• Encourage groups of members to attend

• Report back with one proposal for innovation or new project

• Get newer members leading projects and chairing committees as soon as possible

• Prepare members for future leadership roles


• Get Web Connected

• Website / FaceBook – let new members know who you are, what you do

• Club Details on My Rotary – informed members are engaged members

• Keep information on Web and FB up to date

• Add link to member’s business website


• Start up an Interact Club• Gives members an interest in another group

• Opportunity for mentoring / career sharing

• Shared projects and events

• Encourage new members to lead the initiative

• Rewarding and motivating

• Meet with other clubs in your area• Joint meetings

• Shared projects

Engaging Members – in short

• Do everything you can to engage and keep current members

• Make sure all members are involved and that we meet their expectations

• Change what has to be changed to be “engaging” and “attractive”

• Be a vibrant club – revitalise the existing and attract new

blood

• If your club is good at something – take it from “good” to

“great”

• Above all BE FLEXIBLE

Jerry NormanRotary Club of North Harbour

District Governor

https://youtu.be/66XiHMvf2lg

Watch the video of DG Jerry Norman speaking about his experience setting up the E-Hiku Satellite Club in Kaitaia and how to get Maori people to join Rotary.

Followed by Min Roche, Immediate Past President of New Lynn Rotary Club. In the 2017-2018 year, Min’s club grew from 24 to 35 members and is one of the most diverse in terms of age, gender and ethnicity in our District. Min talks about attracting Filipino members to their club.

New Lynn’s newest members

& YANG

YIN

Why do people join Rotary?

Friendship CommunityService

Family History New to the area

PersonalDevelopment Public Speaking

Skills

GlobalCitizen

LeadershipDevelopment

Ethics&

Values

Non-politicalNon-denominationalYouth programmes

Networking

Scenarios

• Works 4 days a week• Sometimes travels for work• 2 children at school• Single parent• Rotary Alumni

• Single• No family locally

• Elderly parent• Needs full-time care for a period

• Youth Committee chair• Just had their first child• Worked up to a week before delivery• Has six months parental leave

When were you last the minority?

Potholes along the way

• Language

• Gender-based expectations

• Isolation

• Pins

• Sexist jokes

How would I feel if female

members of my family

were around this

conversation or

behaviour?

Speed Dialogue QuestionsExercise in pairs, ~3 minutes perquestion. Answers on Post it notes

Q1: WHAT MAKES YOUR CLUB ATTRACTIVE TO YOUNGER PEOPLE (SAY 25 TO 45)?

Q2: WHAT COULD YOUR CLUB DO TO ATTRACT MORE FEMALE MEMBERS?

Q3: WHAT COULD YOUR CLUB DO TO BETTER REFLECT YOUR LOCAL COMMUNITY?

Q4: HOW DO WE CONVERT GOODWILL GENERATED BY OUR YOUTH PROGRAMS INTO NEW ROTARY MEMBERS?

Q5: WHAT ARE YOUR CLUB'S KEY SELLING POINTS TO POTENTIAL MEMBERS?

Q6: WHY DO MEMBERS LEAVE YOUR CLUB AND WHAT COULD YOU DO TO COUNTER THIS?

Q7: WHAT CAN YOU DO TO IMPROVE YOUR CLUB'S VISIBILITY IN YOUR LOCAL COMMUNITY?

Q8: HOW COULD YOU GET MORE CLUB MEMBERS INVOLVED IN MEMBERSHIP ACQUISITION AND RETENTION INITIATIVES?

Abbie DingleRotary Club of Henderson – RotaliteRotary Youth Leadership Award (RYLA) Attendee 2018

RYLA and Rotary programmes as a membership opportunity.

Abbie Dingle was sponsored to attendRYLA in 2018 by the Rotary Club of Henderson.

In the video below, she talks about the experience of RYLA,her thoughts on Rotary after returning to speak to the club, and why she ended up joining Henderson Rotary’s satellite club Rotalite West.

Abbie’s Powerpoint presentation is also attached separately should you wish to take a closer look at it.

https://youtu.be/lq4G6P57MEA

Telling Rotary’s StorySome social media tips and ideas for publishing good quality stories showing Rotarians as ‘People of Action’. Using short videos to promote Rotary.

• Talking to the public: build recognition

• Talking to prospective members: aim to attract

• Simple ways to create content and engagement

• Resources available to you

IMPROVING YOUR CLUB’S VISIBILITY

WHO THEY ARE • The public, including people who have little or no knowledge of Rotary or whose knowledge is shaped by misconceptions or incorrect information

• The media

TALKING TO THE PUBLIC: BUILD RECOGNITION

AUDIENCE PROFILE

WHAT MOTIVATES THEM• They want to understand what Rotary is, who Rotarians are, and how our approach to community needs is distinctive

• They want to feel a personal connection

• They want to be invited to contribute or participate

• They want to see clear, compelling demonstrations of impact


AUDIENCE PROFILE

WHAT HOLDS THEM BACK• Stretched attention and other demands on their time, money, and engagement in their community

• Lack of information: 35% globally are unaware of any Rotary program, and only 41% are familiar with Rotary’s clubs

• Those with limited knowledge may think Rotary is for people not like them — different educational or professional level, older, and male

• View of Rotary as “exclusive”


AUDIENCE PROFILE

OUR GOALS• Help them understand who we are, how we’re different, and why it matters

• Spark their interest and inspire them to learn more about Rotary

• Convince them that we’re worthy of their support,

whether in time, money, or attention


AUDIENCE PROFILE

Rotary personal promo videoThis is a new concept where Rotarians speak about why theyjoined, what keeps them involved and what they getout of it.Thanks to Isaac Vujich, PE, Kaikohe Rotary for allowing us to filmhim at the Whangarei membership seminar.

These videos are easy to make – just filmed with a cellphone and then the subtitles and graphics edited on the computer.

If you’d like to do this for your club, please speak to Matthew McLeod who can provide advice and assist with the editing if required.

Isaac’s video:

https://youtu.be/50t7AamR2VE

WHO THEY ARE • Business and community leaders of all ages and professions who want to use their expertise, connections, and influence to make a difference locally and globally

• Rotarians’ friends, family, and colleagues, who may base their

opinions on personal interactions

TALKING TO PROSPECTIVE MEMBERS:

AIM TO ATTRACT - AUDIENCE PROFILE

WHAT MOTIVATES THEMTo join Rotary:

• Rotary’s positive impact on their community

• A sense of purpose

• Friendship and fellowship

• Networking opportunities



To support Rotary:

• Our distinctive and effective approach

• Feeling part of something meaningful and having it reflect

positively on them

• Seeing clear, compelling improvement and

a way to make an impact of their own

WHAT HOLDS THEM BACK• Lack of understanding about Rotary and our impact

• Belief that Rotarians are not like them (different educational or professional level, older, and male)

• View of Rotary as “exclusive”

• Not knowing any members or how to become involved; not having been invited to join

• Not having received a prompt response when they have demonstrated interest

• Not having time

• Financial constraints



OUR GOALS• Help them understand who we are, how we’re different, and why it matters

• Counter misconceptions

• Explain how and why they should engage

• Inspire and invite them to learn more, contribute, or participate and,

ultimately, join



Examples

Posting

Photography- editorial or reportage style (fly-on-the-wall)

- candid poses or natural portraits

- real, natural, sincere, endearing expressions

- demonstrations of active leadership and impact

- special moments of camaraderie, friendship, warmth, and celebration

- movement and momentum

- rich full colour, or black and white

- short depth of field with selective focus (people shot through crowds)

- wide angles

- natural backgrounds and real context (not solid portraiture backdrops or studio photography)

Photo Review

Facebook pages/group

Rotaryoceania.zone

SNAPSHOT series• CLUB HOME PAGE CREATION (May2018) C Robinson

• CLUBRUNNER (Aug2017) C Robinson• EASY PICTURE CAROUSELS IN CLUBRUNNER (Mar 2018) C Robinson• CREATING A CLUB BULLETIN (Mar 2018) C Robinson

• TAKING A PHOTO (Aug2017) C Robinson• PERSONALISING PICTURES• STARTING WITH FACEBOOK (Sep 2017) C Robinson

• WRITING AN ARTICLE (Aug2017) C Robinson• GOOD PUBLICITY (Nov 2017) C Robinson• USING EXTERNAL MEDIA (May 2018) C Robinson

All available on our Zone website www.rotaryoceania.zone

BRAND CENTRE

Lunch Break35 minutes

Starting again at 12.50pm

Matthew McLeodRotary Club of Henderson

District Membership Chair

Flexible ClubsWhat does that mean?

The Rotary Shoe Store analogy

Up until recently Rotary only offered one style and one size of shoe.It didn’t fit most people and limited what kind of customers we could sell to.

The Rotary Shoe Store analogy

We now have permission to be flexible with what we’re offering. We can sell any kind of shoe, in any size.

This means we can appeal to a much wider variety of customers –we can offer a product that suits their requirements.

Some examples…

Flexible Clubs• Making your Rotary ‘product’ appeal toyour target audience

• Adapting your existing club or setting up a satellite club – which option is best for your club?

• E-Clubs or hybrid clubs• Corporate Clubs or Corporate Members• Clubs around a theme eg ecology• Family friendly clubs

Flexible ClubsRotary Club of Maidenhead Bridge

https://www.youtube.com/watch?v=-YR9YQTUaW4

Corporate Clubs• Rotary Club of Bentley Cheshire• Formed as a satellite club in 2016 and charted as a

full Rotary Club in May 2017.• The club continues to have support from Bentley

Motors – the initial members were all employees of Bentley, however the membership has now expanded to include people from the surrounding area.

https://www.youtube.com/watch?v=YFVZR2vMf0M&t=1s

Corporate ClubRotary Club of Bentley Cheshire

Clubs set up around a theme

• Rotary E-Club of WASH – District 9980

• An electronic club bringing together people who are interested in working on Water, Sanitation and Hygiene projects around the world, but based out of Dunedin.

ECO Clubs: Rotary with an Eco Spin• Rotary Clubs or Satellite Clubs which focus

specifically on environmental projects.

• Why not work with an existing group of environmentally minded people and turn them into a Rotary Club. They can work within the Rotary system to maximise their results.

• Rotary Eco Club of Los Osos (on right) meet monthly for hands on eco-projects. No meals, no fines, no fundraising. Partner with other local Rotary clubs.

Should we make our existing Club moreflexible, or look to set up somethingseparate like a satellite club?

• Each Club is different – you need to assess your club’s position, consult your members, discuss the options and bring them along on the journey – however it is clear that Clubs which don’t evolve soon won’t have a secure future – so you need do something!

Missy DitchburnRotalite - Satellite Club of HendersonJoining us via Skype

Club AssessmentTools: Club Health Check,Membership Engagement Survey

Exercise:Get into pairs.Each person should complete the:

Club Health CheckMembership Satisfaction Survey documents.• Once complete, discuss what you thought of these surveys. Were

they worthwhile? Could you see them used in your Rotary Club?• Were the questions relevant for your Rotary Club or would you need

to modify them for your Rotary Club’s particular circumstances?• Did you learn anything interesting about your own opinion of your

Rotary Club as a result of completing the surveys?• Please share with the group something you learned from this

exercise.

Useful Resources

245AUNZ-EN417-EN

Information on Club Flexibility from Rotary International:https://my.rotary.org/en/club-flexibility

Also see the 2018-2019 District Membership Plan document – at the rear there is a large list of Rotary Internationalresources including a large number of webinars which may be of use to you.

View the Club Development page on the D9910 site for lots of ideas:

http://www.rotarydistrict9910.org/50156/Page/Show?ClassCode=Page&Slug=club-development-1

Membership Plan•Why do you need one?•Need for buy-in and input from all the club

•Incentive for submitting one to us

Help from the District• Assistant Governors• District Membership Committee• Public Image Committee• Membership Mentors• Specialist help and training:

• Change management• Satellite Clubs• Social Media• Websites• Video Editing• New member orientation programmes

Do you have skillsthat could be useful?Let us know!

Membership Incentive Programme

2018-2019 Incentives:• Start at new satellite club: $1000 to the Satellite group and $1000 to the sponsoring club.

• Net growth of 5 or more members at the end of the2018-2019 year - $100 per member gained(max $1000 per club)

• Start a new Interact Club - $500 to the sponsoring Rotary Club

• Add at least 3 new members under the age of 40 -$500 paid to the Rotary Club. (Excludes Satellite clubs)

UpcomingEvents

Rotary Learning &Information (RLI)

22 & 23 September 2018, Auckland

NationalMembershipSeminar

27 October 2018Auckland

Rotary Day

23 February 2019

Thanks to Margaret Cebalofor feeding us today!

Thanks to our presenters today.

Thank you for attending!

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