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    I- City Travelogue

    PMG 451PARK VISITOR DESTINATIONMANAGEMENT

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    Prepared By;

    ZURAILA BINTI ZULKIFLI (2012877346)

    NOOR SHAKIRA BINTI SALLEHUDIN (2012682938)

    FATIN BINTI SOKHIMI (2012665934)

    NUR NADZIAH BINTI MANSOR (2012245018)

    NURUN NADIAH BINTI AZMAN (2012650694)MUHAMMAD ALIFF BIN MOHD ZAHARI (2012608484)

    Prepared for;MR.FIRDAUSBINCHEKSULAIMAN

    MR. FIRDAUS BIN CHEK SULAIMAN

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    i-City is a 72 acres ICT-based urban development beside theFederal Highway in Section 7, Shah Alam, Selangor, Malaysia.

    This is a technology park located on the outskirts of Shah

    Alam. i-City which is fast becoming one of Shah Alam and

    Selangor's top tourist attractions.

    Introduction

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    To find out the components of tourism in

    i-City. To identify the marketing strategies of our

    study area.

    To investigate the strength and weakness ofi-City.

    Objectives

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    MAP TO I-CITY(KEY PLAN)

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    MAP OF ICT(LOCATION PLAN)

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    A Giant Ferris Wheel

    The Pirate Ship

    Super Swing

    Attractions

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    Sight-seeing tours

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    Recreation attraction

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    Water world i-City is thelatest enhancement tothe ever-popular i-City which is fastbecoming one of ShahAlam's and Selangor's top

    tourist attractions. i-City offers a varietyof unique sight that aresure to amaze anyonewho visits here.The colorful display

    of i-Citys magicalforest is proof of thewonderful thingsman can create

    Products

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    PromotionWaterWorld @ i-City is a watertheme park with a vortex ridecalled the Tornado, the first spiralslide of its kind in South East Asia

    WaterWorld @ i-Cityalways having apromotion during anyoccasion

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    Component of tourismOperating sectors and tourism industry.1-Entertainment. City of Digital Light.

    I-city Water World.

    Snow walk I-city.

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    Food Services KFC.

    Pizza Hut.

    Old Town.

    Kiosk

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    The Built Environment.1- Superstructure. Example : Hotel and food services.

    2- Technology Example : I-card.

    Watch wristband Watch wristband

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    Spirit of Hospitality Deliver their experiences in a way that enables the visitors to

    believe they are welcome, that they are truly are guests.

    Example : Every place have a life guard to give guidanceand keep the visitors safety.

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    Weakness

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    Increase promotion during festival and school holidays

    Improve the quality of services such as using a highertechnology for customer services

    To add more interesting activities for the visitors

    Future Plan

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    Comparisonbetween

    I-City and BukitMerah Laketown

    Resort

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    Element)

    Ferris wheel

    Tornado slide

    Digital Lighting

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    Bukit Merah Laketown Resort

    (Natural Element)

    Eco park Orang Utan Island

    Waterpark

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    Improve the facilities and activities so that there will be noweight limitation for the visitors to do the activities

    provided.Built a counter services for visitor to evaluate their

    satisfaction.

    Recommendations