presentation to reform on tap task force · 2017. 5. 25. · reform on tap task force brewers...

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Presentation to Reform On Tap Task Force Brewers Association of Maryland May 24, 2017

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Page 1: Presentation to Reform On Tap Task Force · 2017. 5. 25. · Reform On Tap Task Force Brewers Association of Maryland May 24, 2017 . What you’ll hear about Maryland beer ... •

Presentation to

Reform On Tap Task Force Brewers Association of Maryland

May 24, 2017

Page 2: Presentation to Reform On Tap Task Force · 2017. 5. 25. · Reform On Tap Task Force Brewers Association of Maryland May 24, 2017 . What you’ll hear about Maryland beer ... •

What you’ll hear

about Maryland

beer…

• Industry overview • Economic impact • Definition of “brewery” • Benefits of breweries on

state/communities • Industry agricultural &

marketing efforts • BAM goals

Page 3: Presentation to Reform On Tap Task Force · 2017. 5. 25. · Reform On Tap Task Force Brewers Association of Maryland May 24, 2017 . What you’ll hear about Maryland beer ... •

State of Maryland Beer • Breweries in 19 jurisdictions

• Located on main streets,

farms, restaurants and in

warehouse/industrial districts

Page 4: Presentation to Reform On Tap Task Force · 2017. 5. 25. · Reform On Tap Task Force Brewers Association of Maryland May 24, 2017 . What you’ll hear about Maryland beer ... •

What’s a Brewery?

• Breweries are: - Manufacturers of beer

- Agricultural growers

- Limited wholesalers

- Limited retailers

• Breweries are:

- Craft manufacturers

- Economic drivers

- Centers of community

- Diverse employers

- Tourist destinations

Page 5: Presentation to Reform On Tap Task Force · 2017. 5. 25. · Reform On Tap Task Force Brewers Association of Maryland May 24, 2017 . What you’ll hear about Maryland beer ... •

Statistics

• Licensed breweries:

Class 5 Brewery: 32

Class 6 Pub-Brewery: 1

Class 7 Micro-Brewery: 26

Class 8 Farm Brewery: 12

• Brewers-in-planning: 20+

• $652 million economic impact in

’14 (extrapolated to $925 million

with current # brewers)

• >$11 million in alcohol excise +

sales tax in FY16

• 7.6-11.5% of all beer sold in MD (using State and BA estimates)

Page 6: Presentation to Reform On Tap Task Force · 2017. 5. 25. · Reform On Tap Task Force Brewers Association of Maryland May 24, 2017 . What you’ll hear about Maryland beer ... •

Agriculture

• BAM Agricultural Resources Committee encouraging growing of hops & grains

• 25+ acres of hops in Maryland

• Converting growers of conventional grains to malting grains.

• Operating malt houses: 1 in 2014, 3 in 2017 (in Frederick, Harford, Howard Co’s)

• Twice annual field days

Page 7: Presentation to Reform On Tap Task Force · 2017. 5. 25. · Reform On Tap Task Force Brewers Association of Maryland May 24, 2017 . What you’ll hear about Maryland beer ... •

Marketing/Promotion

• Educating consumers and

improving awareness

about local beer

• Events and promotions

around the state to support

our brewers

• “FeBREWary: MD Craft Beer

Lovers Month” promotion

from state Commerce / Office

of Tourism Development

• Baseball & Beer Scorecard

with Tourism and Comptroller

Page 8: Presentation to Reform On Tap Task Force · 2017. 5. 25. · Reform On Tap Task Force Brewers Association of Maryland May 24, 2017 . What you’ll hear about Maryland beer ... •

BAM’s Goals

• Grow the market for all

beer in Maryland

• Make Maryland a

benchmark state for

breweries

• Advance the industry

through education

• Modernize laws to meet

customer demands

Page 9: Presentation to Reform On Tap Task Force · 2017. 5. 25. · Reform On Tap Task Force Brewers Association of Maryland May 24, 2017 . What you’ll hear about Maryland beer ... •

Presentation to

Reform On Tap Task

Force

Brewers Association of Maryland

May 24, 2017