presentation to falmouth & exeter university students about working in pr
DESCRIPTION
A (low res) copy of the presentation I gave to 2nd and 3rd year Exeter and Falmouth University students about working in PR and also tips for getting your foot into the industry and what you can do to set yourself apart in the eyes of potential employers.TRANSCRIPT
WORKING IN PRWORKING IN PRPresentation by Laura HicksPresentation by Laura Hicks
55thth February, 2014 February, 2014
WORKING IN PRWORKING IN PRPresentation by Laura HicksPresentation by Laura Hicks
55thth February, 2014 February, 2014
Brettenham House, 5 Savoy Street, London WC2E 7AE | +44 (0) 20 7257 64707 Edward Street, Truro, Cornwall TR1 3AJ | +44 (0) 1872 243650
What is PR?
“Advertising is saying you’re good. PR is getting someone else to say you’re good.”
“Public Relations is about reputation - the result of what you do, what you say and
what others say about you.”
About me
Two week work placement (2006)
Senior Account Executive – Account Director2010 - Now
Account Executive – Senior Account Executive2006- 2010
BA Hons Media & Public Relations (2003-2006)
About Wild Card
Offices in London and Cornwall…A 30 strong team of strategic
communications professionals and digital creatives...
About Wild Card
Food
Drink
Home Leisure & Tourism
Corporate / B2B
Lifestyle
Our sectors…
About Wild Card
Memberships and accreditations...
A selection of our clients (past & present)
A multitude of skills
News generation and feature development in consumer and trade media
Digital activation, social media, content creation and optimisation
Cross agency campaign integration and management
Media events and launches
Celebrity and ambassador programmes
Sponsorship and experiential campaigns
Competitor analysis
Issue and crisis management
Senior client counsel and strategic advice
In-depth campaign evaluation
No day is the same…
Destinations: Driving awareness and footfall
Driving destinations and knowledge positioning
Business: Brand building and corporate profiling
Working with Eden Project: An extension to their in-house team
Working with Falmouth Harbour Commissioners: supporting the strategic vision
Getting a foot into the industry
Getting a foot into the industry
Set yourself apart
Getting a foot into the industry
Evolve your skill set
Getting a foot into the industry
Don’t stop reading
Getting a foot into the industry
Join membership schemes
But don’t stop there…
Keep networking – contacts will set you apart
Hard work does pay off
Get in touch…
@_lauramckay_
uk.linkedin.com/in/lmckay/
cornishcommsgirl.wordpress.com/
Brettenham House, 5 Savoy Street, London WC2E 7AE 020 7257 64707 Edward Street, Truro, Cornwall TR1 3AJ 01872 243650
Thank youThank youThank youThank you
Questions?Questions?Questions?Questions?
www.wildcard.co.uk