Presentation to Canadian Manufacturers & ExportersMississaugaSeptember 15, 2010

Grant ManugeAssociate Assistant Deputy Minister International Business, Investment& Innovation Branch

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The Canadian TradeCommissioner Service (TCS)

Everywhere you do business

Our services are delivered through:– our offices in 150 + cities worldwide– 18 offices across Canada– the online Virtual Trade Commissioner, 24/7

Canada’s most extensive network of international trade professionals

Canada’s most extensive network of international trade professionals

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Global Commerce Strategy Priorities

• Expanding Canadian access to global markets and networks

• Boosting Canada’s share of global investment and innovation

• Strengthening Canada’s international commercial network in priority markets

• Delivering overall high-quality international commerce services to Canadian clients

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INTEGRATIVE TRADE MODEL

THE GLOBAL COMMERCE STRATEGY

A SECTOR-BASED APPROACH

Doing our part to help position Canada

favourably in the post-recession global economy

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Which Sectors Were Chosen?Structured Practices

Aerospace

Information and Communication Technologies

Infrastructure Services

Life Sciences

Cleantech

NOTE: Based on TCS client profile, level of activity, and Canadian Government priorities

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Virtual Practices Associations & Locations

Advanced Automotive Manufacturing Automotive Parts Manufacturers’ Association – Toronto

Defence and SecurityCanadian Association of Defence and Security Industries (CADSI) - Ottawa

Financial ServicesToronto Financial Services Alliance (TFSA) - TorontoBusiness Development Bank of Canada (BDC) - Vancouver

Forest Industries FPInnovations – Montréal

Green Building Canadian Green Building Council (CaGBC) – Ottawa

Innovation/Science & Technology Industrial Research Assistance Program (IRAP) – Ottawa

Mining Technologies/Services TBC – Toronto

Ocean Technologies OceansAdvance -St John’s

Oil and Gas Technologies TBC - Calgary

Venture CapitalCanada’s Venture Capital & Private Equity Association (CVCA) -Toronto (Pilot Project since 2008)

Wine DFAIT Ottawa

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Building Canada’s economy The TCS promotes Canada’s economic

interests in the global marketplaceThe TCS promotes Canada’s economic

interests in the global marketplace

• Export market development• Business leads and contacts• Foreign investment in Canada• Business missions & events• Canadian direct investment

abroad• Participation in global value

chains

• Foreign market access• Technology transfer• Licensing agreements• Joint-venture partnering• Research & development

partnerships • Promotion of Corporate Social

Responsibility

The TCS facilitates:

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Delivering value to business

Leveraging our unparalleled network of contacts around the world and at home, we can help your company succeed globally and lower your costs of doing business through four key services:

1. Preparation for international markets

2. Market potential assessment

3. Qualified contacts

4. Problem solving

1. Preparation for international markets

2. Market potential assessment

3. Qualified contacts

4. Problem solving

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Preparing for international markets

Trade commissioners at our Regional Offices in Canada can help you:

• assess international competitiveness;

• decide on target market;• collect market and industry

information; and• enhance your international business

strategies to export, invest and innovate.

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Assessing market potential

Trade commissioners in Canada and abroad can help you assess your business’ market potential with

• market intelligence, and • advice on improving your market penetration

strategy.

“The TCS took the time to understand our technology and then helped us with a market-entry approach. This saved us time and money!”

Nelson Dass, ALTINEX, Mississauga, Ontario

“The TCS took the time to understand our technology and then helped us with a market-entry approach. This saved us time and money!”

Nelson Dass, ALTINEX, Mississauga, Ontario

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Finding qualified contacts Global reachThe TCS has contacts abroad that can bolster your business’ success and provide the local knowledge you need.

Canadian presenceThe TCS can link you to the vast Canadian trade network, trade missions, and advise you on trade fairs in your sector.

“The TCS is well respected by contacts around the world. When the TCS introduces us to a potential

client, that’s one of the best references we can have.” Marc St-Onge, TelcoBridges, Boucherville, Quebec

“The TCS is well respected by contacts around the world. When the TCS introduces us to a potential

client, that’s one of the best references we can have.” Marc St-Onge, TelcoBridges, Boucherville, Quebec

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Resolving problems

Issues are bound to arise abroad, sooner or later.As Government of Canada officials, trade commissioners have the necessary access, credibility and experience to open doors.

“People recognize the significance of the TCS. All over the world the Canadian government is highly perceived and the TCS uses that position to help and support Canadian companies around the globe.”

Orlando Morante, Imaging Dynamics, Calgary

“People recognize the significance of the TCS. All over the world the Canadian government is highly perceived and the TCS uses that position to help and support Canadian companies around the globe.”

Orlando Morante, Imaging Dynamics, Calgary

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Doing Business Abroad – TCS Programs

1. Global Opportunities for Associations (GOA)Contribution funding to support national associations undertaking new or expanded international business development activities in strategic markets and sectors for benefit of an entire industry

2. Going Global Innovation (GGI)Supports Canadian companies to pursue international R&D collaborative opportunities through development of partnerships with key players

3. International Science & Technology Partnership Program (ISTPP) Supports bilateral research projects which have potential for commercialization between Canada and identified partner countries (China, Brazil, India, Israel)

4. Investment Cooperation Program (INC)Supports responsible, developmentally beneficial, private sector engagement in developing countries through cost-share contributions of certain activities

http://www.tradecommissioner.gc.ca/eng/funding/home.jsp

s

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Doing Business Abroad – Investment Cooperation Program

• Does not fund investment but shares certain expenses for activities to assess prospective investment prior to committing funds, and/or to enhance developmental impact of investments and qualified professional services contracts

• Non-refundable contributions follow four stages of project life cycle:PHASE OBJECTIVE CONTENT

Commercial Viability Confirm the commercial and technical viability of a proposed investment

Market analysis; technical feasibility; legal-regulatory requirements, commercial viability

DemonstrationDemonstrate benefits /costs of introducing a technology or methodology, as part of an investment

Revise or adapt technology to meet new developing market needs; pilot demonstration of technology

SustainabilityAssess the environmental and social impact, and develop plans to mitigate/ improve the sustainability of the investment

Environmental and social impact assessments and mitigation plan;

Human resources and training plan; and Local supply chain study

ImplementationImplement activities to improve the sustainability of the project (including professional services contracts)

Environment or social management frameworks, training and local supply chain development

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CanadExport e-Magazine

Official e-magazine of Trade Commissioner ServiceIncludes:• Timely articles & podcasts on latest trade issues and

trends• “Ask the TCS”: A regular interactive feature offering

practical advice from trade commissioners• Export USA Webinars On-Demand• National and international events calendar• Available via RSS feeds and on iGoogle

Website: canadexport.gc.ca

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Virtual Trade Commissioner

Markets are constantly changing. The VTC allows you to receive the latest insights:

• secure, direct access to current market reports, country information, business opportunities, sector-specific news, trade events and more

• personalized access to over 1,000 trade commissioners in Canada and abroad plus assistance from Agriculture and Agri-Food Canada, Export Development Canada and Canadian Commercial Corporation

Contact us today

The Canadian Trade Commissioner ServiceEverywhere you do business

110+ years of experience150+ cities worldwide18 regional offices across Canada

tradecommissioner.gc.caTCS General Enquiries: 1-888-306-9991TCS Twitter feed: TCS_SDC