presentation title leveraging social technologies
TRANSCRIPT
Presentation TitleLeveraging Social Technologies
Jon DiPietro
Engineer by education, computer geek by choice, marketer by necessity.
Author, “Social Media for Engineers & Scientists”
VP-elect, Strategic Planning, International Society of Automation
@JonDiPietro [email protected]
Topics
Organization vs. Coordination Social is Mobile is SocialLessons LearnedGoals, Strategies and Tactics
Organization vs. Coordination
Social Is Mobile Is Social
Social Is Mobile Is Social
The Web’s Nervous System
SocialIs MobileIs Social
Finding the Time
630 million worldwide53% smartphones88% check email daily
Implication #1
Structured becomes curated
Implication #1
Structured becomes curated
Implication #2
Hierarchical becomes point-to-point
Implication #3
Synchronous becomes asynchronous
Implication #3
Synchronous becomes asynchronous
Comparisons
Channel Timing Strengths
Twitter Live Links, Conversations
Facebook Live and Short Term Pictures, Conversations
LinkedIn Medium and Long Term Links, Discussions
Slideshare Long Term Presentations
Google+ Live and Short Term Links, Pictures, Conversations
Pinterest Long Term Pictures
YouTube Long Term Video
Live = 3 hours or less, Short Term = 12 hours, Medium Term = 24 hours
Lessons Learned
Strategy and Tactics
Tactics without strategy is the noise before defeat.
Strategy and Tactics
Strategy without tactics is the slowest route to victory.
Try Not
Do or do not. There is no try.
Bake It In
From planning through execution to pre and post-event
Goals, Strategies and Tactics
Goals • Awareness• Participation• Business Objectives
Strategies • Awareness– Deputize speakers– Engage Exhibitors– Extra-event– Intra-event
• Participation• Business Objectives
Strategies • Awareness• Participation– Be mobile-friendly– Educate– Indoctrinate– Seed discussions– Hash tags– Provide incentives
• Business Objectives
Strategies • Awareness• Participation• Business Objectives– Cross-promotion– Expand membership
Contact Details
Email:[email protected]
Web:domesticatingit.com
Twitter:@JonDiPietro
Book:“Social Media for Engineers & Scientists”leftbrainhandbook.com