presentation template & style guide_market-214_r01_v2

Marketing Team

Design Guidelines: Things Everyone Should Know

•  Buttons & Lockups

•  IVA Integration Flows •  HLP Examples

•  Things to Know About PPT

•  Assets & Designs Used Often

•  Ending Credits

•  Deck Template & Table of Contents

•  Introduction: Why We Need This

•  Typeface & Uses

•  Colors & Uses

•  ID.me Logo & Uses

•  ID.me Icon & Uses

ID.me Power point Template Table of Contents

| Design Guidelines Confidential & proprietary Information of ID.me 2

This template is the PPT template you should ALWAYS be using.

Table of Contents

2

3-4

5-6

7-9

10-11

12-13

14-17

18-30

31-32

33-43

44-60

61-62

Introduction: Why do we need this?


Why we have these Guidelines???

CONSISTENCY &

BRANDING | Design Guidelines Confidential & proprietary Information of ID.me 4

Typeface & Uses


Open Sans Typeface


Weights

Open Sans Extra-Bold

Open Sans Bold

Open Sans Bold Italic

Open Sans Semi-Bold

Open Sans Regular

Open Sans Regular Italic

Open Sans Light

Primary PPT Type Uses

22 H1 Heading Bold

18 H2 Heading Bold

16 H3 Heading Bold 14 P1 Paragraph Regular

12 P2 Paragraph Regular

Numbering Uses

40 Extrabold

Hex: 2d3e51

Acceptable Modifications

16 H1 Extrabold

16 H2 Regular

14 H3 Semi-Bold 11 P1 regular

10 P2 Regular (for large body copy)

18 Extrabold

Colors & Uses


ID.me Color Guide

Primary Colors Secondary Colors


Neutral Colors

Hex #: 2d3e51

Hex #: 2fc877

Hex #: 32a1e1

Hex #: c23a27

Hex #: 2d927d

Hex #: ffd300

Hex #: ffffff

Hex #: dadddf

Hex #: edf0f2

Hex #: 353334


ID.me Color Guide Where to find the ID.me Theme Colors

Go to “Themes” Then go to “Colors” and click “ID.me Theme Colors”

Then it will appear in your color pallet

ID.me Logo & Uses



ID.me Logo

ALL CAPS

Always in the Middle

lowercase

Primary Logo •  Should be used used in ALL ID.me branded mediums EXCEPT for those mentioned in the “Icon Uses” Section. Logo Uses in Copy •  The “ID” in ID.me should ALWAYS be in ALL-CAPS. •  The “me” in ID.me should ALWAYS be lowercase.

•  The “.” in ID.me should ALWAYS be in the middle of ID and me.

ID.me Icon & Uses



ID.me Icon

Should ONLY be used In the following mediums •  Social Media •  Favicons •  Native & Web Mobile

Social Media

Favicons

Native & Web Mobile

Icon Usage

Buttons & Lockups


Buttons

•  The First Letter of the group name should be Initial-Capped.

•  The “ID” should be in ALL-CAPS.

•  The “ID” should ALWAYS be “knocked-out” of it’s holding shape.

Troop First Responder

Student TeacherGovernment

Verify with Troop Verify with First Responder

Verify with Student Verify with TeacherVerify with Government

Troop Buttons


First Responder Buttons

Student Buttons Government Buttons Teacher Buttons


Integration Button Lockups What we use on partner pages

Use these as a guide, if you need to change up the order, just use one of the single mock-ups (on the next page) and place one of the single buttons from the previous page, size it to match and place it with the same distance you see these.


Integration Button Lockups Single Buttons

IVA Flows


IVA Flows Partner Logo Placement


The gray box is a guideline you use to measure out the partner logos for each flow. Once the logo is in place within the constraints of the gray box, you can delete it.


IVA Flows MyID Flow

Create Account Sign in to ID.me Wallet 1 2 Authorize 3


IVA Flows Troop ID Flow

Create Account Create Wallet Sign in to ID.me Wallet 1 2 3


IVA Flows Troop ID Flow

Verify Military Status Authorize 4 5


IVA Flows First Responder ID Flow

Create Account Create Wallet 1 2


IVA Flows First Responder Flow

Sign in to ID.me Wallet Authorize 3 4


IVA Flows Student ID Flow

Create Account Create Wallet 1 2


IVA Flows Student ID Flow

Sign in Authorize 1 2


IVA Flows Teacher ID Flow

Create Account Create Wallet Sign in to ID.me Wallet 1 2 3


IVA Flows Teacher ID Flow

Verify Teacher Status California verification Teacher Status

Authorize 4 5 6


IVA Flows Government ID Flow

Create Account Sign in to ID.me Wallet 1 2


IVA Flows Government ID Flow

Verify Government Status Authorize 1 2

Hosted Landing Pages



HLP Assets

Things to know how to do in PPT Design Guidelines: Things Everyone Should Know


Things to Know in PPT Sometimes, Strokes (borders) are Just Better

Files like HLP & Flows work better with simple strokes instead of drop shadows. No matter what you do, keep it consistent.

Example 1: Side by side = stroke The HLP and the Flow are placed side by side. With the background being white, it is more appropriate to use a simple stroke.

Outline Hex #: dadddf


Things to Know in PPT Other times, shadows are needed along with a stroke

Outline Hex #: dadddf

Example 2: Overlapped objects = Drop Shadow The HLP and the Flow are Overlapping one another. Sometimes to be able to distinguish between the two object, a drop shadow needs to be applied along with a stroke.

Things to know in PPT Drop Shadow Standards


No Shadow (Only Stroke/Border)

Proper Shadow 90% Transparency

Everything else is default

Improper Shadow Auto- defaulted


Things to know in PPT How to apply a drop shadow: Step 1

Go into you “Quick Styles” in Upper right hand corner

Make sure image is selected



Go into you “Quick Styles”

Go to “Shadow”

Then Go to “Shadow Options”


Check the “shadow” box

Change ONLY the transparency to 90%



Things to know in PPT Objects with Defaulted Effects: NOT okay

Objects like: Make sure you take these defaults off:

Drop Shadow (review how to add shadows)

Line & Stroke Go to Pencil Icon right next to “Quick Styles” & hit “No line”. If it is a line: choose “Line weight” and adjust to 1pt or 1 ½ pt A Stroke around an image should be ¾ pt

Lines

Arrows

Shapes

Graphs

Color Go to our color guidelines and choose an appropriate color

1

3

2

Things to know in PPT How to Arrange images: Reordering

Go to “Arrange”

•  Bring to Front: Brings an

image ALL the way to the front •  Send to Back: Sends image

ALL the way to the back

•  Bring Forward: Brings image one step forward

•  Send Backward: Send image

one step backward

Click one of the reordering actions you desire for the image selected:



Things to know in PPT How to Arrange images: Alignment

•  Align Left: Aligns all selected items to the left side •  Align Center: Center aligns all selected items with

each other

•  Align Right: Aligns all selected items to the right side •  Align Top: Aligns all selected items to the top surface

•  Align Middle: Aligns selected items to the middle

•  Align Bottom: Aligns all selected items to the bottom surface

With multiple elements ( text & images) selected, you can choose different option alignments:


Things to know in PPT How to Crop an Image

Use these crop marks to adjust the image & make sure image is selected

“Crop” Button Click “Format Picture”

Assets and Designs Used Often Design Guidelines: Things Everyone Should Know

Assets and Designs Used Often Checkout Integrations: UA

Veteran verifies with ID.me to receive discount

Veteran sees button on UnderArmour.com 1 2 3 Member claim is verified

and account is registered



Assets and Designs Used Often Checkout Integrations: Seaworld

Military member signs in or verifies with ID.me.

Active Duty Military sees button on SeaWorld site. 1 2 3 SeaWorld offer is claimed

by user post-verification.


Assets and Designs Used Often Assets from Media Kit


$1 Trillion Annual Purchasing Power

85% Seek to buy from brands that offer Military discounts

21.3M Military Veterans

2.7M Active, Reserve, Guard Military

15M Military & Veteran Spouses

90% 85% 10% 10% 15% 90%

Assets and Designs Used Often Assets from Media Kit: Reach the Military Community


Assets and Designs Used Often Assets from Media Kit: Reach the Student Community

$417 Billion Annual Purchasing Power 21.4 Million Enrolled Graduate & Undergraduate Students 78% Say they are very likely to buy from brands offering Student discounts

50% Make purchases online

Age Range

18-24

56%

44%


Assets and Designs Used Often Assets from Media Kit: ID.me at a Glance


16% Group-Targeted

Subject Lines

12%

11% Non Affinity Targeted

Non Affinity Targeted

RetailMeNot Ebates

Industry Average



Campaign Highlights Two emails were sent around the holiday in order to Optimize our reach, and provide our customers ample Time to enjoy the exclusive military offers. Primary Veterans Day Offer Email

25.3% Open Rate (+12% Over Industry Average) Sent 2 days prior to Veteran’s Day

Primary Veterans Day Offer Email

19.2% Open Rate Sent 2 days after Veteran’s Day



3,000,000+ Across All ID.me Military Pages

7%

Audience Demos

Monthly Social Activity

759K+ Unique Engaged Users

10.9M+ Users Reached

32.3M+ Social Impressions

Age Groups

33% 41% 26%

57%

43%

18-34 35-54 55+

Assets and Designs Used Often Assets from Media Kit: Social Media


Assets and Designs Used Often Designs we use: Who we are icon

Access to Rewards and Benefits

Group Verification

Security Provider

ID Verification


•  December 2014: Awarded a government contract along with Verizon to provide a single login to citizens that will be accepted across all federal websites

•  November 2014: Winner of the Audience Choice Award at Privacy Identity Innovation

•  June 2014: Recognized in Entrepreneur Magazine’s edition of 100 Brilliant Companies

•  March 2014: Raised $7.5 million Series A led by USAA

•  September 2013: Department of Commerce selected ID.me for a $2.8M grant as one of the five companies in America with the most advanced digital identity technology

•  July 2013: Finalist for Wall Street Journal Startup of the Year

•  June 2013: Named US Chamber of Commerce & Spike TV’s “Most Veteran-Friendly Small Business in America”

Assets and Designs Used Often Designs we use: Awards


Assets and Designs Used Often Designs we use: Affinity Groups

39 Million military members

$1 trillion annual purchasing power

2.4 million first responders

$130 billion annual purchasing power

6.8 million teachers


21.4 million college students


3.9 Million military members

$17 million annual purchasing power


Assets and Designs Used Often Designs we use: Logo Groups-Travel


Assets and Designs Used Often Designs we use: Logo Groups-Sports

Media Kit Assets Other Designs & Assets Partner Logos

More Assets and Files in Drop Box Click the “Follow me” link, or one of the boxes for a Specific Asset


Typeface install ID.me Logos & Icons Buttons & Lockups Integration Flows

Flow Me!

PowerPoint Template


The End: Come to the Marketing or the Design Team with any Additional Questions or Concerns

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