How to Structure A

Business Presentation

By Graham Young

To Start

Think about what you want to happen after your presentation

Have a SMART Objective

SpecificMeasurableAttainableRelevantTimely

Don’t Think

What I have to say

Think

What do I want to hear

?

?

?

Grab Their Attention

Establish Credibility

Outline A Problem

Create A Vision of Success

Which your audience can buy into

Structure the Middle

Use Problem/Opportunityand

Cause and Effect models

Summarise the Benefits

What’s in it for your audience?

Call to Work Together

To achieve benefits and realise vision

Restate Vision

Close with

Your call to action to enforce your objective

Give it with:

Enthusiasm

Variety

Purpose

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