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Cross-Social Network ENGAGEMENT From One Single Button. CEO of SozializeMe, Inc. [email protected] www.sozialize.me/revaliente AntonioRevaliente

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SozializeMe new presentation. Pitch Deck. More in-depth explanation about how SozializeMe works.

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Page 1: Presentation SOZIALIZEME

Cross-Social Network ENGAGEMENT From One Single Button.

CEO of SozializeMe, [email protected]/revaliente

AntonioRevaliente

Page 2: Presentation SOZIALIZEME

Problem/Opportunity• Brands and professional blogs are struggling when it comes to

ENGAGING their audience through SM.

• 88% of marketers WANT best ways to ENGAGE with their AUDIENCE throughout social media (Source: Social Media Examiner’s latest report)

Page 3: Presentation SOZIALIZEME

Unfair Advantages

TechCrunch is not a SozializeMe user yet. This is just an example of how the SozializeMe could help this blog improve engagement with its audience.

• The SozializeMe button on blogs and websites brings cross-social network INSTANT ENGAGEMENT and favors SOCIALIZATION

Page 4: Presentation SOZIALIZEME

Sales & Marketing• Partnering with B2C services who offer personal profile pages and other

services that fit with SozializeMe’s solution (they HAVE the end users)

• B2B as freemium targeting brands directly and via Social Media Marketers, Community Managers and Agencies (affiliation program when their clients go premium and become our clients, too) Premium includes great analytics.

• B2C ready and tested with 30k+ social IDs registered (mainly in the Spanish-speaking world) Accelerating @BoltAcc to launch our B2B service

• Customers’ feedback has been our best source of expertise and improvement ever since we launched back one year ago.

Page 5: Presentation SOZIALIZEME

CompetitionWe can, it can’t It can, we can’t

About.me

HootSuite

Rapportive

- Offer the multiple and cross-follow action to any user at once from one single button.- Target BRANDS.

- Focus on END-USERS (not our business, though)- Raise fundings THAT easily. Tony Conrad, its CEO is a VC as well.

- Deliver CONTENT to multiple social networks.- Grow huge by spending $ on online advertising.

- IMPROVE socialization with our button.

- Allow socializations with “just an e-mail”.

- Offer the multiple and cross-follow action to any user at once from one single button.- Focus on the content-publishers’ SM database.

• We FIND all these COMPETITORS are more likely to become PARTNERS.

Page 6: Presentation SOZIALIZEME

Business Model• Pricing: B2B: freemium. Charging $8.90US/premium user/

month for: Analytics and “my sozializators”. Forecasting a steady 2% conversion rate.

• Pricing: B2C: we’ll charge our partners for the features we’ll bring to their premium users only. $0.99/premium user/month for our 3 key features. Upgrade option: same 3 key features with their own branding, $1.49US/premium user/month

• Value of each customer/year: $106.80US

• Customer Acquisition Cost:

CoVA: Cost of Visitor Acq=$0.10US

CoLA: Cost of Lead Acq=$1.11US

CoCA: Cost of Customer Acq=$55.5US

Page 7: Presentation SOZIALIZEME

Forecast2014 (Q3 only) 2015 2016 2017 2018

# of Customers B2C# of Customers B2B

10,000100

25,000500

55,0001,200

200,0003,000

500,0007,000

# of Employees 2 5 8 9 12

Sales $32,670 $353,400 $788,160 $2,720,400 $6,747,600

Expenses $50,000 $250,000 $400,000 $490,000 $750,000

Profits -$17,330 $103,400 $388,160 $2,230,400 $5,997,600

Page 8: Presentation SOZIALIZEME

Team• Antonio Revaliente: Co-founder and CEO. BBA with a concentration in Marketing at

Winthrop University, Rock Hill, SC, USA. Former CMO of two Nordic tech startups (.netaccount, acquired by VISMA in 2002) and iFacturas, ranked the 21st most promising tech startup worldwide in 2010 by Guidewire Group. Signed major and global partnership agreements with Microsoft and the ATA.

• Toni Climent: Co-founder and CTO. Software Engineer at University of Alicante, Spain. Lead Engineer of several tech startups, including the two Nordic ones Revaliente mentioned above. Polyglot when it comes to coding languages.

• Joan Fuster, COO. Telecom Engineer.

• Toni Marquez, UX Responsible.

• Chris Shipley: Board Member. Advisor at SozializeMe, Inc. Former DEMO producer. Coiner of the “social media” term.

Page 9: Presentation SOZIALIZEME

FAQs• Why should anyone want to be followed across all social networks?

• If you’re an individual, this question makes sense. However, for a brand or blog it is really important to grow their social media database simultaneously simply to increase the odds of getting their published content or promos read on one network or another. They don’t want to be followed on Facebook or on Twitter or on YouTube...Those “or” turn into “AND” so they might reach their audience across all networks.

• What if an individual does not want to engage a brand across all networks?

• SozializeMe does not enforce anyone to follow throughout all networks. We favor that simplicity, but the “socializator” can always uncheck the network(s) he doesn’t want to follow a brand or blog on.

• Are you guys like About.me?

• No. SozializeMe does not target end users. We could be an About.me-like service for BRANDS AND BLOGS but with a major focus on “favoring socialization/engagement”. We are a service that unifies all major social networks into one single button that allows cross-social network engagement.

• Are you like HootSuite or similar services, then?

• Nope. HootSuite, Buffer, AddThis, ShareThis, ShareAholic...are all great platforms focusing on providing content easily from one spot to multiple social networks. Yay! That’s cool, but that’s not us. SozializeMe has nothing to do with content. We care about content-creators by helping them increase their social media database simultenously and effortlessly from one single button. We help them GROW and ENGAGE with their AUDIENCE.

Page 10: Presentation SOZIALIZEME

Status• Raised $100k in seed funding in Spain (May 2013)

• From IDEA TO BETA in Silicon Valley (May-September 2013)

• Incorporation in the US (SozializeMe, Inc) in July 2013

• 8 Social Networks available on SozializeMe: Facebook, Twitter, Instagram, G+, LinkedIn, YouTube, Yelp, and Skype.

• Over 30k social identities registered with us in our beta version (end-users mainly)

• Over 300 blogs have inserted our Sozializer Button (even when the product is not ready for business/blogs)

• Press Coverage in Spain: FORBES MAGAZINE SPAIN, Main Tech Blogs, Entrepreneurial Magazines, National Newspapers and featured on tech blogs from France and Italy.

• Just signed a Partnership Agreement with Socxs (www.socxs.com) a San Jose, CA-based social media-related startup.

• Selected as an Alpha Startup in the Web Summit (Dublin, Ireland, October 2013)

• Selected as an BETA Startup in the Web Summit (Dublin, Ireland, November 2014)

• PROUDLY accelerating at Bolt Accelerator in Malaga, Spain. Awesome stuff ahead.

Page 11: Presentation SOZIALIZEME

Join Us?

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