presentation - presentation design mastery half day ... · slide design by garr reynolds...

Presentation Design Mastery Workshop 6/05/2019

www.janimurphy.com 1

How can we create

persuasivepresentations? Presentation

Design MasteryHOW TO CREATE A PERSUASIVE PRESENTATION USING POWERPOINT

For many people, few things are more stressful in business than having to deliver a presentation

Your ability to deliver effective and engaging presentations is important for your career success

PowerPointWhat do you

use PowerPoint for?

“Death by PowerPoint” is so common it’s considered normal.

What does aDeath by PowerPointpresentation look like?

How do you feelafter enduring

Death by PowerPoint?

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Presentations are becoming more popular but we aren’t getting any better at them

This area has been a passion of mine for a number of

years

PersuadePersuade

DesignDesign

ManageManage

PlanPlan

Where is the gap in your knowledge?

PersuadePersuade

DesignDesign

ManageManage

PlanPlan

Don’t assume your audience will get everything you show themA

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75%?

50%?

30%?

10%?

75%?

50%?

30%?

10%?

75%?

50%?

30%?

10%?

75%?

50%?

30%?

10%?

75%?

50%?

30%?

10%?

There are 3 types of memory S

ENSORY

WORKINGLONG

TERM

Research shows that working memory is limited.

Working memory creates

the “eye of a needle” S

ENSORY

LONG

TERM

WORKING

Ease the burden on working memoryB

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People learn better when information is presented in bite size chunks.The Segmentation Principle

Richard Mayer

Group your content into 3 to 4 chunks

0415 567 789 – when people break this up as 041 55 677 89

People learn better when material is organised with clear outlines and headlinesThe Signalling EffectRichard Mayer

Guide attention by beginning with a slide headline

Find the persuasive heart of your presentationC

To persuade you need to answer

WHY?

WHO?

WHAT?

Why(Reason)

What(Emotion)

Who(Credibility)

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We all have different thinking preferencesA

The left and right hemispheres

have specialized ways of thinking

Considers the global and the whole

Breaks everything down into different elements

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��

��

� � ��

��

The human brain is made up of 3 brains superimposed

Cerebral

Limbic

Reptilian

There are 4 ways of

knowing and we can think in

all ways

Limbic

Cerebral

Left Right

Intellectual

Instinctive

Rational Intuitive

What are preferences?

Know your own thinking preferencesB

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I Like

• Numbers

• To know the facts

• To be non emotional

• To know how things work

• To get to the point

• To have proof

• To manage money

• To have everything perfect

I Like

• To keep to the rules

• To be on time

• To get things done

• To have a plan

• Lists

• Things not to change

• Everything to be safe

• To go in detail

I Like

• To show my emotions

• To help people

• To be with other people

• To talk a lot

• Writing

• Being passionate

• To teach

• Spirituality

I Like

• To play

• To take risks

• To see how everything fitstogether‐ the big picture

• To dream

• Surprises

• To explore new ways

• To be seen as being out there and unusual

• To bend the rules

Intellectual

Instinctive

Rational Intuitive

The HBDI® Prof i le

Plan your presentation to accommodate all 4 thinking preferences

C

A Quadrant

Well articulated ideasFacts/no fluffBrief, clear, concise info

D Quadrant

Overview/big picture Use metaphorsFreedom to explore

B Quadrant

Well structuredBe thoroughNo digressing

C Quadrant

Open, informalExpressive body and voiceNo hidden agenda

How can you accommodate all thinking preferences?

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Our brains like structure and stories have a clear structure that makes them easy to remember and retell

Set up the story with your audience in mindA

Presentation Title:

Act 1 – The Compelling Setup

The Hook Capture attention

The Relevance WIIFT?

The Challenge Create discomfort

The Desire What do they want?

The Map How will they get it?

Act 1 ‐ Create an emotional connection

GAP

Presentation Title:

Act 1 – The Compelling Setup

The Hook Few things are more stressful than delivering a presentation

The Relevance Your ability to deliver an effective and engaging presentation is important for career success

The Challenge Presentations are becoming more popular but wearen’t getting any better at them

The Desire How would it feel . . . .

The Map 3 phase model

Act 1 ‐ Create an emotional connection

Develop the action in 3 partsB

ACT 2 – The Engaging Action

Anchors (5 minutes) Explanation (15 minutes) Backup (45 minutes)

Act 2 ‐ Provide the logical reasons why your audience should engage.

Key point 1

Key point 2

Key point 3

Explanation 1

Explanation 2

Explanation 3

Explanation 1

Explanation 2

Explanation 3

Explanation 1

Explanation 2

Explanation 3

Backup 1 Backup 2 Backup 3

ACT 2 – The Engaging Action

Anchors (5 minutes) Explanation (15 minutes) Backup (45 minutes)

Act 2 ‐ Provide the logical reasons why your audience should engage.

Plan to persuade

Design engaging slides

Manage yourdelivery

Understand how the mind worksAccommodate thinking preferences

Develop a clear story

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Frame the solution to bring it all togetherC

Act 3 – The Persuasive Conclusion

Reframe

Summarise

Action

Act 3 – The Persuasive Conclusion

Reframe

Summarise

Action

The Challenge/Desire

The Map

Where to now?

Check the flow then

open PowerPoint

0415 567 789 – when people break this up as 041 55 677 89

PersuadePersuade

DesignDesign

ManageManage

PlanPlan

The more visual the input becomes, the more likely it is to be recognized and recalled.Picture Superiority Effect

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Use strong visualsA

Alone time

Slide design by Garr ReynoldsPresentation Zen

Alone time

See it in secondsBOne clear message per slide

Don’t count your slides; just make your slides count.

Nancy Duarte“

Don’t overload the visual processing channel

People understand a multimedia explanation better when words are presented as narrationrather than on slide.The Cognitive Theory of Multi‐media Learning

Richard Mayer The mind processes information in 2 channels

verbal

visual

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Slides+ Notes+ Handouts

Transform bullet point slides by taking the 3 word challenge

Homelessness

• Between 2.3 and 3.5 million are likely to experience being homeless in a year

• 1.35 million of them are children

• 200,000 veterans may be homeless on a given night.

• 50% African‐American, 35% White, 12% Latino, 2% Native American, 1% Asian

Homelessness

Between 2.3 and 3.5 million people…

1.35 million are children

200,000 are veterans

How many experience being homeless?




SM

ERP Impact

• ERP impacts different people in different ways, depending on their role

• All Edison employees will directly experience at least some of the changes brought by ERP, including new ways to:– Process expense reports– Submit vacation requests– Register for training

• Even retirees, suppliers and vendors may experience changes

• The ERP program rolls out over several years, so not everyone will be impacted at the same time

SM

ERP Impact





SM

Who will ERP impact?

• Different people in different ways• All Edison employees• Retirees, suppliers, vendors• Gradual roll-out

SM

Who will ERPimpact?

• Different people in different ways

• All Edison employees• Retirees, suppliers,

vendors• Gradual roll-out

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SM

Who will ERP impact?• Different people in

different ways• All Edison employees• Retirees, suppliers,

vendors• Gradual roll-out

SM

Who will ERP impact?Different people in different waysAll Edison employeesGradual roll-out

SM

ERP Impact





SM

Who will ERP impact?Different people in different waysAll Edison employeesGradual roll-out

Transform bullet point slides by turning 1 slide into many

Transform bullet point slides by using Claytons bullets

Getting new business

You must have a diverse, quality network

Contact members of your network frequently

Look for opportunities to promote yourself

Getting new business

You must have a diverse, quality

network

Contact members of your network

frequently

Look for opportunities to promote yourself Align aesthetics with the

audienceC

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Use patterns to help your ideas to stand out.A

Layout your key points

first

Layout your key points first

Then layout your

explanation slides

Layout your explanation slides

Consider the importance of colour.B

Use colour to create emphasis.

Contrast is importantContrast is important

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Only use movement if it adds meaning.C

How many experience being homeless?




Keep subtracting from not adding toA

People learn better when extraneous material is excluded rather than included.The Coherence Principle

Richard Mayer

Remove slide junk

If you emphasize everything, you emphasize nothingB

If you emphasize EVERYTHING, you emphasize nothingB

Only break consistency for a reasonC

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Our algorithm predicts the best route to take Our accurate quantitative‐based algorithm predicts the best route to take

Our accurate QUANTITATIVE‐BASED algorithm predict the best route to take

Our accurate QUANTITATIVE‐BASED algorithm predict the best route to take

PersuadePersuade

DesignDesign

ManageManage

PlanPlan

Create an impact with your opening slideA

Presentation Design MasteryHOW TO CREATE A PERSUASIVE PRESENTATION USING POWERPOINT

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Taming the email beast

@ Start with something unexpectedBAnswer “Why his” and “Why you?C

Create a script and rehearseA Change the stimulus frequentlyB

Audience attention starts to drop steadily at the 10 minute mark.

Brain Rules

John Medina

Give people time to processC

People are more likely to grasp a new concept if given time to process it by talking, thinking, writing about it or applying the idea.

Dr Rich AllenHumane Presentations

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Don’t close on a Q & AAAlign your close with your purposeB

Purpose - Inform

Reframe

Summarise

Action

Re-state the value

Summarise the key points

Purpose – Take action

Reframe

Summarise

Action

Re-state the value

Summarise the key points

State the action to be taken

Reinforce your key messageC

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Don’t keep it a secret!

Conventional PowerPoint= no engagement

A Quadrant

Less detail/data

D Quadrant

More planning

B Quadrant

More interaction

C Quadrant

More evidence

What do you need to think about?Make the jump

It’s worth it

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presentation - presentation design mastery half day ... · slide design by garr reynolds...

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