presentation pillow cases (germany, malta, spain)
TRANSCRIPT
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Economic
s
Proje
ct
made by :Cheris
e Sultana
Franzis
ka Schub
Patricia de Pablo
Idea: Cherise Sultana (Franziska Schub)
Patricia de Pablo Layout: Franziska Schub
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Franziska Schub
Pillow Case
Agenda
- Desciption - Target audience - Location and Sales- Cost-Analysis- CO-Worker- SWOT-Analysis- Local competition
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Cherise Sultana
Description
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Cherise Sultana
Description
Material: Micro Suede and a soft handfeel
Size: 40cm by 40cm
Condition: 100% brand new
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Cherise Sultana
Target Audience
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Cherise Sultana
Target Audience Target Audience ● This product is for all kind of ages even for
new born babies, teenagers and old people.
● It is good for everyone that wants to be comfortable in their homes.
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2014 Franziska Schub
Location and Sales
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2014 Franziska Schub
LocationWe should start in a quarter of a city: - in which are some decoration shops
(e.g. Valetta)
- which isn't too big, otherwise the shop would go down (competitions)
- not near to a big store
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2014 Franziska Schub
Location choice(compare Valetta + Zaragoza)
Valetta ZaragozaLocation factors Importance Grades (1-10)
Weighted Grades
Grades (1-10) Weighted Grades
Rent of a shop 40% 9 3,6 6 2,4
Buying power 40% 6 2,4 7 2,8
Infrastructure 20% 5 1 5 1
Sum 100% 7 6,2
(We didn't include Munich because it isn't suitable for this company)
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2014 Franziska Schub
Sales (Valetta)
● build up the first location
(maybe near the 'National Museum of Archaeology')
● more stores can be open in:
- Victoria (Gozo)
- Birkirkara
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2014 Franziska Schub
Cost Analysis
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2014 Franziska Schub
Start-up costs Fixed costs/month Variable costs
- around 15000 EUR(re-builing+inventory)
- around 800 EUR (rent)- around 2200 EUR (personal costs)
→ 3000 EUR
buy: different cushion around 5 EUR
sell: 7 EUR/pillow cases
Cost analysis
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2014 Franziska Schub
Fixed costs
Break-Even-Point
Cost analysis
Break-Even-Point:
E(x)
= 7*x (income) [Pillow Cases]
k(x)
= 5*x+3000€ (costs)
E(x)
=k(x)
7*x=5*x+3000€
x=1500 Break-Even-Point →
inco
me
variable
costs
Break-Even- Point
- sell 1500 „Pillow Cases“ → provit
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Patricia de Pablo
Co-workers
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Patricia de Pablo
Co-workers
• They must be friendly, smiling and have patience.
• They have to know how do cushions and how send by internet.
• Being sales professionals.
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Patricia de Pablo
SWOT-Analysis
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Patricia de Pablo
SWOT-Analysis
• Strength:-Interesting job.
- You can make your owns desings.
• Weaknesses:
- No experience
- Hard to get going
- Can’t employ many people
• Opportunities:- Many people interested.
- Original and innovative idea
• Threats:- Heavy competiton
- We need a lot of material
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Cherise Sultana
Competitors
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Cherise Sultana
Competitors:
Atrium● Atrium is one of the famous shops in Malta.
● It is the largest Home furnishing store.