12/04/23

Communiqué de presse 2.0 - les éléments essentiels à considérer

Sharlene Dozois, Vice-présidente, ventes CNW TelbecPierre Bellerose, Vice-président, Relations publiques, Tourisme Montréal

Communiqué médias sociaux CNW

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Communiqué traditionnel

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Communiqué médias sociaux

4

Rapport analytique de Google

Slide # 5

Campagne 100 % web - AVRIL 2008 Petit déjeuner de presse de Tourisme

Montréal pour annoncer les résultats de 2008 et dévoiler la stratégie marketing 2009

Communiqué de presse et de fiches techniques sur CNW ‘traditionnel’

CNW ‘médias sociaux’: Liens Vidéo du président-directeur général de

Tourisme Montréal. Vidéo Montréal en deux minutes

Détails

Carte géotouristique - JUIN 2008 Diffusion d’un communiqué de presse

annonçant le lancement de la première carte géotouristique urbaine

Communiqué de presse et de fiches techniques sur CNW ‘traditionnel’

CNW ‘médias sociaux’ : liens dessins fait par des enfants carte géotouristique

Liens vers les communiqués presse médias sociaux

Communiqué avril 2009 Tourisme Montréal prend un virage publicitaire 100 % Web

Communiqué juin 2009 Montréal devient la première ville au monde à disposer d’une carte-guid

e géotouristique de la National Geographic Society

Campagne 100 % web - AVRIL 2008

Plus de 1300 visites sur le lien du communiqué de presse

Près de 2500 pages vues ‘Spin’ dans les médias sociaux:

Facebook Twitter Communications directes et

personnelles auprès de blogueurs spécialisés

Quelques résultats concrets – Communiqués de presse médias sociaux

Carte géotouristique - JUIN 2008

Près de 450 visites sur le lien du communiqué de presse

Près de 700 pages vues

Source: Google Analytics – CNW. En date du 3 septembre 2009

Quelques résultats concrets

Communiqué Géotourisme (juin 2009)

Plusieurs dizaines d’articles traditionnels Plusieurs articles spécialisés Plusieurs billets sur des blogues spécialisés Plusieurs diffusions (Tweets) et rediffusions (Re-

Tweets) sur Twitter.com

Source: Google Analytics – CNW. En date du 3 septembre 2009

Exemple article dans un média traditionnel

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Exemple article dans un média traditionnel

Source: La Presse, Vacances/Voyage, samedi, 20 juin 2009, p. VACANCES-VOYAGE, p.7

Textes personnalisés pour les blogueurs…

Textes personnalisés pour les blogueurs…

Textes personnalisés pour les blogueurs…

Textes personnalisés pour les blogueurs…

Textes personnalisés pour les blogueurs…

Textes personnalisés pour les blogueurs…

PierreBellerose - Mon 15 Jun 14:03Montréal, première ville au monde à disposer d’une carte géotouristique du National Geographic Society http://bit.ly/10BQJk #Géotourisme

PierreBellerose - Mon 15 Jun 14:06Montréal becomes the first city in the world to release a National Geographic Society Geotourism MapGuide http://bit.ly/pTxjQ #Geotourism

StartupCoach - Mon 15 Jun 14:15 via SearchRT @Pierrebellerose: Montréal, the first city in the world to release a National Geographic Society Geotourism MapGuide http://bit.ly/pTxjQ

ClaudePéloquin - Mon 15 Jun 14:20 via SearchRT @Pierrebellerose: Montréal: first city in the world to release a National Geographic Society Geotourism MapGuide http://bit.ly/pTxjQ

IChronos4 - Mon 15 Jun 14:22 via SearchMontréal, first in the world to release National Geographic Society Geotourism MapGuide http://bit.ly/pTxjQ (via @Pierrebellerose)

MarieJugag - Mon 15 Jun 14:39 via SearchRT @claudepeloquin: RT @Pierrebellerose: Mtl: first city to release a National Geographic Society Geotourism MapGuide http://bit.ly/pTxjQ

Suzlortie - Mon 15 Jun 14:43 via SearchRT @Pierrebellerose: Montréal becomes the first city in the world to release a NatGeo Society Geotourism MapGuide http://bit.ly/pTxjQ

Jgettrion - Mon 15 Jun 14:46 via SearchRT @suzlortie: RT @Pierrebellerose: Montréal first city in the world to release a NatGeo Society Geotourism MapGuide http://bit.ly/pTxjQ

RT @PierreBellerose

Varseneault - Mon 15 Jun 15:43 via Search @Pierrebellerose Montréal becomes the first city in the world to release a National Geographic Geotourism MapGuide http://bit.ly/pTxjQ

Bibliofusion - Mon 15 Jun 16:07 via SearchRT @Pierrebellerose @NatGeoSociety: National Geographic and city of Montréal launch first urban Geotourism MapGuide http://ow.ly/edH5

KaterineRollet - Mon 15 Jun 17:15 via SearchRT @Pierrebellerose: Montréal becomes first city to release a National Geographic S. Geotourism MapGuide http://bit.ly/pTxjQ #tourism

LaureMHart - Mon 15 Jun 18:52 via SearchRT @katerinerollet @Pierrebellerose: Montréal first city to release a National Geographic Geotourism MapGuide http://bit.ly/pTxjQ #tourism

KimVallee - Tue 16 Jun 14:46 via Search@urbangreengirl Honestly the link to download the map was not obvious to find. I spoke to @pierrebellerose for the paper version

Ruby Roy - Tue 16 Jun 07:22 via SearchMontréal the first Geotourisme City since 2007! Want to know more...come visit with me and you will see why... www.montrealgeo.com..

RT @PierreBellerose

Cifort: Montreal’s all-new geotourism MapGuide published by the National Geographic Society: http://tinyurl.com/m2lljt

PublishingNews: Montréal becomes the first city in the world to release a National Geographic Society Geotourism MapGuide: TOR.. http://cli.gs/mQ4JjM

montrealgazette: Montreal first for geotourism http://snipurl.com/k5x41

TodaysReleases: Launch of the Island of Montréal's first Geotourism Guide Produced by the National Geographic Society: MONTREA.. http://cli.gs/hXesbE

CNWGroupSMR: Montréal becomes the first city in the world to release a National Geographic Society Geotourism MapGuide http://tinyurl.com/lgo3c6

jgeoffrion: RT @suzlortie: RT @Pierrebellerose: Montréal first city in the world to release a NatGeo Society Geotourism MapGuide http://bit.ly/pTxjQ

suzlortie: RT @Pierrebellerose: Montréal becomes the first city in the world to release a NatGeo Society Geotourism MapGuide http://bit.ly/pTxjQ

#Geotourism

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JeffWelchMT: RT: @NatGeoSociety: National Geographic and city of Montréal launch first urban Geotourism MapGuide http://ow.ly/edH5

mariejugag: RT @claudepeloquin: RT @Pierrebellerose: Mtl: first city to release a National Geographic Society Geotourism MapGuide http://bit.ly/pTxjQ

knwachter: RT @NatGeoSociety: National Geographic and city of Montréal launch first urban Geotourism MapGuide http://ow.ly/edH5

Nancy_BP: RT @NatGeoSociety: National Geographic and city of Montréal launch first urban Geotourism MapGuide http://ow.ly/edH5 (Yé à @PierreBelle ...

NatGeoSociety: National Geographic and city of Montréal launch first urban Geotourism MapGuide http://ow.ly/edH5

iCronos4: Montréal, first in the world to release National Geographic Society Geotourism MapGuide http://bit.ly/pTxjQ (via @Pierrebellerose)

#Geotourism

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522 followers

845 followers

21 712 followers

missmartine: RT @Pierrebellerose: Montréal becomes the first city in the world to release a National Geographic Society Geotourism MapGuide http://bi ...

Pierrebellerose: Montréal becomes the first city in the world to release a National Geographic Society Geotourism MapGuide http://bit.ly/pTxjQ #Geotourism

geotourism: A salty treat for the day. Check out how salt mines and routes in Mexico are creating jobs and responsible tourism. http://ow.ly/edhl

NewProductsCNW: Montréal becomes the first city in the world to release a National Geographic Society Geotourism MapGuide: TOR.. http://tinyurl.com/mjvzny

mattforsythe: @MTLCity Everyone's talking about Montreal's geotourism map today. Isn't the term 'geotourism' redundant?

MTLCity: Montreal's the first city to do a geotourism map which groups together both famous and less well known features .. http://tinyurl.com/kjm6mp

#Geotourism

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497 followers

natgeomaps: NatGeo and city of Montreal launch first urban geotourism mapguide with cartography from NG Maps. http://tinyurl.com/nc68wy

montrealgazette: New city guide puts Montreal on the geotourism map http://snipurl.com/k83u9

MindfulTable: RT @moniquebeaudin Blog item: Montreal first city to get National Geographic geotourism map http://tinyurl.com/m89pxz

LaurelMHart: RT @katerinerollet @Pierrebellerose: Montréal first city to release a National Geographic Geotourism MapGuide http://bit.ly/pTxjQ #tourism

canadacomnews: Montreal first city to get geotourism map: Montreal Mayor Gérald Tremblay is to officially unveil a new geotouri.. http://tinyurl.com/mabvbt

katerinerollet: RT @Pierrebellerose: Montréal becomes first city to release a National Geographic S. Geotourism MapGuide http://bit.ly/pTxjQ #tourism

#Geotourism

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1 023 followers

516 followers

moniquebeaudin: Blog item: Montreal first city to get National Geographic geotourism map http://tinyurl.com/m89pxz

gazetteblogs: Green Life: Montreal first city to get National Geographic geotourism map http://tinyurl.com/m89pxz

StephanieLaurin: RT @missmartine: RT @Pierrebellerose: Montréal becomes the first city in the world to release a National Geographic Society Geotourism M ...

bibliofusion: RT @Pierrebellerose @NatGeoSociety: National Geographic and city of Montréal launch first urban Geotourism MapGuide http://ow.ly/edH5

moniquebeaudin: Montreal gets a new geotourism map http://tinyurl.com/m2lljt

Pierrebellerose: RT @NatGeoSociety: National Geographic and city of Montréal launch first urban Geotourism MapGuide http://ow.ly/edH5

varsenault: Montreal is the first city with a National Geographic Society Geotourism MapGuide http://a2a.me/IIb via @AddToAny

#Geotourism

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418 followers

323 followers

chrisarsenault: RT @twtfelipe RT @KimVallee: Montreal is the first city with a National Geographic Society Geotourism MapGuide http://bit.ly/tLo61

AndresRestrepo: RT @KimVallee: Montreal is the first city with a National Geographic Society Geotourism MapGuide http://bit.ly/tLo61

urbangreengirl: @KimVallee I got the PR too for GeoTourism map but I thought it wasn't available yet.

mohakprince: @twtfelipe Kudos Montreal Community | So,Nice to see a city with NatGeo's Society Geotourism Mapguide #w00t

FlowersMontreal: RT @KimVallee: Montreal is the first city with a National Geographic Society Geotourism MapGuide http://bit.ly/tLo61

twtfelipe: RT @KimVallee: Montreal is the first city with a National Geographic Society Geotourism MapGuide http://bit.ly/tLo61

evablue: rt @KimVallee Montreal is the first city with a National Geographic Society Geotourism MapGuide http://bit.ly/tLo61

#Geotourism

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865 followe

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endirectdesiles: Retweeting @KimVallee: Montreal is the first city with a National Geographic Society Geotourism MapGuide http://bit.ly/tLo61

KimVallee: Montreal is the first city with a National Geographic Society Geotourism MapGuide http://bit.ly/tLo61

ecomentum: RT @GeoTourista Montreal gets first urban geotourism map guide w/National Geographic

GeoTourista: Montreal gets first urban geotourism map guide w/Nationl Geo

KimVallee: @stephdau: MTL is the 1st and only city to National Geo. Center for Sustainable Destination's Geotourism Charter. I am writing about it

stephdau: Montreal is the 1st city to sign the National Geographic Center for Sustainable Destination's Geotourism Charter: http://montrealgeo.com/

#Geotourism

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3487 followe

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Conseils pratiques

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Questions et réponses

Discussion sur l’avenir du communiqué de presse