Higher Institute of technological studies in communications Tunis

Company’s Customer Relationship Management

Directed by :Ayed MaissenDouiri Achref

Supervised by:M. Frikha LiliaMr. Hajji Mohamed

College year : 2015 - 2016

Scope of Project

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SCOPE OF PROJECT

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Collect and Structure Company Information

Improve Productivity andIncrease Company Profits.

Better Knowing; Conquering; Idolizing Company’s Customers

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Most of the CRM solutions are expensiveOpen source CRM solutions are limitedDifficuty of maintenance and internal formation

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#Solution and Objectives

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Design and develop a CRM solution that fulfills their needs

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The main objective is devolop a solution for company’s •To increasse productivity

•To reduce work time• to increase work incomes

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#Outline1. Technology Of Choice 2. Conception3. Technical Solution4. Demo5. Conclusion & Perspectives

Technology of Choice

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CRM CUSTOMER RELATIONSHIP MANAGEMENT

Its more than software, CRM is- A comprehensive approach to optimize the relations with contacts (customers,

prospects, prescribers, etc.)- A way to gain a better understanding to best meet their needs while optimizing the

profitability of the relationship .

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It is a philosophy: putting the customer at the business center.Accountants have accounting software.Managers have pay payroll software.Commercial, technicians, marketers have the CRM.

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Benefits.

Customer BenefitsLoyalty measures by offering personalized customer service and responsive to expectations.

Ease and dynamism the services requested by customers (sales service).

Business Benefits

Reducing time costs

The productivity gain, including the establishment of a customer service allowing real time tracking

To better know customers

Conception

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Sequence Diagram

Sequence Diagram

General Use Case DiagramClass Diagram

General Use Case DiagramClass Diagram

CONCEPTION

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TechnicalSolution

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WORK ENVIRONNEMENT

Metronic

Codeigniter

phpMyAdmin

Technical Solution GUI: Menu

2 17Authentication View

Technical solution Security Examples

2 18Login ControlDatabase Master/Slave

Technical Solution Security Examples

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Password Hash

Hash CodeIP address and Logs

TECHNICAL SOLUTION DEMO

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CONCLUSIONOur work consist in: development of a CRM solution that will be adequate to Tunisian companies and small to medium companiesImpacts: Improving our passive skills Discovering moderns IT and business problemsDiscovering new technologies.

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PERSPECTIVES

22 Graphic user interface improvement; to

make more ergonomics Add more modules as requested by the

cutomers needs

We appreciate your attention !