FINANCIAL HighlightsFINANCIAL Highlights

NINE Q1’14 FINANCIAL HIGHLIGHTSRevenue

Unit : Million Baht

Q1’2014 Revenue structureP k t O li Other -31 MB.

Q

86 81 355 359 100 69-5 MB.

-6%

4 MB.1%

Pocket book10%

Children & Comics

Foreign Newspaper & Magazine

26%

Online1%

Other income

7%

31 MB.-31%

86 81 355 359 100 69

Q4 12 Q4 13 Q1 Q4'12 Q1 Q4'13 Q1 13 Q1 14

Comics39%

TVQ4-12 Q4-13 Q1-Q4 12 Q1-Q4 13 Q1-13 Q1-14Net Income Assets Liabilities EquityFinancial Position

17%

3 3 24 20 10 2

-4 MB.-16%

232 226353

530 532Unit : Million Baht Unit : Million Baht-8 MB.-80%

3 3 2

Q4-12 Q4-13 Q1-Q4'12 Q1-Q4'13 Q1-13 Q1-14167

761 757186353

Year 2012 Year 2013 Q1 14Q Q Q Q Q Q Q Q Year 2012 Year 2013 Q1-14

3

NINE StrategyNINE Strategy

OPPORTUNITIES

TV FOCUSOPPORTUNITIES

FROM

DIGITAL TV DIGITAL TV

TELEVISIONTELEVISION

ObjectivesObjectives

To produce quality TV programmes for family, teens and children

Serve both Nation TV and NOW channels and other stations in need to fulfill mandatory children programmes

To co-produce, co-invest in children and family programmesp g

MarketMarket

Advertising spending in family and children TV market Bt Bt1.4 billion on free-to-air TV in 2013

Demand rising with new digital TV stations to meet g gmandatory requirement

Synergy with NINE publications, events and digital products, interactivep ,

PotentialsPotentials Partnership Strategy

NINE TV

Content Hub & MKTContent Hub & MKT

MCOT / MONO

Channels

PB Plus Academy

Casting & Grooming MCChannels

& TV Production

Star Hollywood

Studio & BoardcastingStudio & Boardcasting

Content Development (Edutainment Variety for Modern Families)(Edutainment Variety for Modern Families)

ตองสนก ฉลาด รอบร ตองฉลาด มความเปนเลศระดบอจฉรยะ สรางแรงบนดาลใจ

และเทาทน เสนทางความสาเรจ โคชพฒนา

พอแมลกดพรอมกนได ทกษะดานตางๆ

COMING COMING ATTRACTIONSATTRACTIONS

EVENTSEVENTS

กจกรรมทใชภาษาองกฤษเปนสะพานในการสรางแรงบนดาลใจใหเดกไทยในการพฒนาศกยภาพรอบดาน ตลอดจนการแสดงออก รอบดาน ตลอดจนการแสดงออก และความมงมนทจะกาวไปสความสาเรจ และสความเปนมออาชพในอนาคต

PotentialsPotentials

AEC for ASEAN Roadshow 2014 (Sponsored by Ministry ( p y yof Education)

Co-Brand / Sponsorship & Partner with brand and p pcontent integration- Education : Nation University / Be-Bright Academyy g y- Entertainment : Music & Movie license (Disney)- Mobile service provider: dtac / AIS / true- Mobile service provider: dtac / AIS / true- Banking (K-Bank)

IT S- IT : Samsung- Venue : Siam Discovery / BITEC / CPN- etc

PUBLICATIONS

ObjectivesObjectives

To select, publish and sell best selling titles

Local and translated foreign titles

Good selection and right channel marketing will ensure higher marginshigher margins

Book/Cartoon MarketsBook/Cartoon Markets

Total market value: estimated Bt25 billion flat or slight Total market value: estimated Bt25 billion..flat or slight increase this year…

2014 Book Fair encouraging: rose 20% despite political 2014 Book Fair encouraging: rose 20% despite political crisis

E Book market: small base estimated market: Bt20 E-Book market: small base estimated market: Bt20 million…50% increase expected this year.

E commerce sales: estimated Bt800 million E-commerce sales: estimated Bt800 million Cartoons: estimated Bt1 billion…market expanding with

more publishers but actual business sale increase more publishers…but actual business sale increase remains to be seen

In 2014In 2014Book strategy few but bigger titles better marging drive by translated titles

Cartoon strategy new and exciting titles in Japanese cartoon category new and exciting titles in Japanese cartoon category Walt Disney’s…aim again is to raise margin

Global trends: local impactsGlobal trends: local impacts

Two cartoon eventsTwo cartoon events

All Y N d i Kill d All You Need is Killed (Japanese manga launched at the same time as movie)

Doraemon on US TV

NB BooksNB Books

NED BooksNED Books

NEE BooksNEE Books

NJ MagazineNJ Magazine