THE TIMES OF INDIA

World’s largest selling English DailyPresented by

Bhupendra JangidVipul yadav

Adesara gauravPawan chadhaSunil gaikawadSuyog soman

Introduction The Times Of India also popularly known as TOI

Founded on November 3, 1838 as The Bombay Times, a bi-weekly , during the British Raj.

Its editor was J.E. Brennan, a retired Irish doctor who was also secretary of the Bombay Chamber of Commerce.

Later Bombay Times became daily in 1850

THE TIMES OF INDIA

Type Daily newspaperOwner Bennett, Coleman & Co. Ltd.Publisher The Times GroupEditor-in-chief Jaideep BoseAssociate editor Jug SuraiyaOfficial website Timesofindia.com

TOI group has 45 dailies and periodicals in 3 languages and 108 editions from 9 centers across the country and a combined readership of over 40 million.

THE TIMES OF INDIA

Mrs. Indu JainChairperson

Mr. Samir Jain Vice

Chairperson

Mr.Vineet JainManaging Director

Mission of “TIMES OF INDIA”“Create & build brands with

differentiated content to capture relevant audiences and market the

value of these to advertisers to help them sell and strengthen

their brands”.

THE TOI EMPIREThe times of India group owns the following11 publishing centres 15 printing centres 55 sales offices Over 7000 employees 5 dailies including two of the largest in the

country 2 lead magazines 29 niche magazines Reaching 2468 cities and towns 32 Radio Stations 2 Television News Channels 1 Television Life Style Channel

Economic Times - A Financial daily

Navhbharat Times - Hindi Daily Newspaper

Maharashtra Times - Marathi Daily Newspaper

Mumbai Mirror - Morning newspaper from Mumbai

Femina - Women's magazine published in association with BBC

Filmfare - English Film Magazine published in association with BBC

TOI Sister Publications 

11

Top 10 Newspapers in the world1  The New York Times United States

2  The Guardian United Kingdom

3  The Daily Mail United Kingdom

4  The People's Daily China

5  The Washington Post United States

6  The Daily Telegraph United Kingdom

7  The Wall Street Journal United States

8  USA Today United States

9  Los Angeles Times United States

10  The Times of India India

STRATEGIES Move first, Move fast

Multiple ties

Continuous innovation (Private Treaties)

Smart-sensing the future

Strength

Big Brand, good reputation in the minds of customer.

1st rank in circulation in India & 8th in world.

Launches good campaign.

Daily English newspaper with rich supplements.

Good support from Times group companies.

World class printing machine-Geoman, Goss

110,000 copies per hour

WEAKNESS

Old news

Less information about stock market

Offensive Pictures

Late circulation in small cities

Lack in covering useful news for competitive students

DISTRIBUTION CHANNEL OF “TOI”:

There are three ways to sell the “TOI”

1. CASH SALES: Take newspaper from pan wala or

any shop in cash.

2. SUBSCRIPTION SALES: Pay money in advance and read

“TOI”

3. LINE SALES: Maximum % of sales comes from this

method. Money collection works in reverse order.

Pricing of “TOI”:

Monday ,To Friday- 3 Rs. And including Mirror- 5

Saturday -5 Rs. Sunday(Sunday Times)- 5 Rs.

RIVALS/competitor

The main competitors for Times of India in India are :

The Hindu- is ranked third among English dailies with a total readership of 5,140,000.

Hindustan Times- is the second most read English daily and the 12th among all newspapers with a total  readership of 6,254,000.

PROMOTIONAL MIX

Advertisement TOI previous advertisement emphasized functionality of

newspaper While now emotional platform where the newspaper is

being projected as something that of chronicle aspirations of Indians(ATL)◦ Eg.100 rupee advertisement, hockey advertisement, Go India ad etc

Internet marketing Own their own web portals to advertise their products

through banner ads

Sales promotion TOI has come up at present with a subscription rate of 250

per year(price cut).

PROMOTIONAL MIX Cont.,

Personnel selling door-to-door marketing making people join as 'founder

members' of the chennai editon at subscribtion rates lower than Re.1 (Rs.169 for 6 months & Rs.299 for 1 yr). so their target is the household subscribers who read Hindu

Sponsorship TOI &The Economic Times presents Mega Trade Fair on

Corporate Gifts, Stationery & Writing Instruments from 5th to 8th august 2011(www.infairs.com)

Public Relation They have their own website and videos featured in television

medias through which image in marketing being maintained.

Magazine Newspaper E-mail message Radio Announcements Television ads Web pages Special events

Advertising used by FMCG Sector