presentation on the benefits of social media
DESCRIPTION
A mock presentation designed to explain the debut of social media, its impact on business, and the benefits (or lack of benefits) it offers for this mock client.TRANSCRIPT
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NORTHWESTERN TECHNOLOGIES
Social Media: Online Marketing Solutions
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AGENDA
What is Social Media? Emergence of Social Media
Current Social Media Landscape in IT Opportunities & Benefits
Conclusion
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WHAT IS SOCIAL MEDIA?
A communications channel and an opportunity to build relationships!
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EMERGENCE OF SOCIAL MEDIA
First Email Sent….1971 Bulletin Board System (BBS)….1978 SixDegrees, Friendster, Myspace, Facebook...
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HISTORY OF SOCIAL NETWORKS
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SOCIAL MEDIA USAGE
Tumblr Pinterest Twitter LinkedIn Myspace Google+
405
89 89
21 17 8 3
Average Minutes Per Visitor to Social Media Sites (Jan. 2012)
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SOCIAL MEDIA LANDSCAPE
Oracle Open World
MobileDemand Laptop
Dell Idea Storm
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BENEFITS
External Benefits: Increased awareness Increases traffic Ability to monitor conversations
Internal Benefits: improved employee engagement improved internal collaboration creating a two-way dialogue with senior
executives
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IS SOCIAL MEDIA HERE TO STAY?
July 2011
88% marketers using social media67% global web-users visit social network sites10% time spent on the internet on social sites77% active users who regularly read blogs
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CONCLUSION
Tech industry and Social Media 15 years of industry experience BluNet is top-talent Partnership = success! Today’s technology
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THANK YOU
BluNet Design & Technology
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SOURCES CITED
"12 Major Business Benefits Of The Social Media Revolution." Social Media Marketing and Blogging. Web. 13 May 2012. <http://www.jeffbullas.com/2011/02/14/12-major-benefits-of-the-social-media- revolution/>.
"CHART OF THE DAY: Facebook DOMINATES Google , Tumblr, And Pinterest." Business Insider. Web. 13 May 2012. <http://www.businessinsider.com/chart-of-the-day-facebook-dominates-google-tumblr-and- pinterest-2012-2?nr_email_referer=1>.
"How Social Media Helps Technology Firms Attract New Business." Social Media News, Strategy, Tools, and Techniques. Web. 13 May 2012. <http://socialmediatoday.com/daulton-west/315095/how-social- media-helps-technology-firms-attract-new-business>.
"InstantShift - Daily Resource for Web Designers and Developers." InstantShift - Daily Resource for Web Designers and Developers. Web. 13 May 2012. <http://www.instantshift.com/2011/10/20/the- history-of-social-media/>.
"ReadWriteWeb." ReadWriteWeb. Web. 13 May 2012. <http://www.readwriteweb.com/archives/social_media_for_business_who_is_doing_it.php>.
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SOURCES CITED (CONTINUTED) "ReadWriteEnterprise." ReadWriteWeb. Web. 13 May 2012.
<http://www.readwriteweb.com/enterprise/2012/03/dell-launches-v2-of-ideastorm.php>.
"Social Media and the Corporate Communicator." Social Media and the Corporate Communicator. Web. 13 May 2012. <http://www.melcrum.com/about/press/smr.shtml>.
"Time Spent on Facebook up 700 Percent, but MySpace.com Still Tops for Video, According to Nielsen." Nielsen. Web. 13 May 2012. <http://www.nielsen.com/us/en/insights/press-room/2009/time_on_facebook.html>.
"The 10 Key Turning Points in the History of Social Media." CBSNews. CBS Interactive, 21 Sept. 2011. Web. 13 May 2012. <http://www.cbsnews.com/8301-505123_162-42750171/the-10-key-turning-points-in-the-history-of- social-media/>.
"The History of Social Networking." The History of Social Networking. Web. 13 May 2012. <http://www.onlineschools.org/blog/history-of-social-networking/>.
"What Is Social Media?" About.com Web Trends. Web. 13 May 2012. <http://webtrends.about.com/od/web20/a/social-media.htm>.
"Why Is Social Media Essential For Technology Companies | Davidanthonyvc.com." WHY IS SOCIAL MEDIA ESSENTIAL FOR TECHNOLOGY COMPANIES | Davidanthonyvc.com. Web. 13 May 2012. <http://davidanthonyvc.com/?p=246>.