Presentation on supply chain drivers:

By Navin Mahto

COMPANY PROFILECompany Name GCPL

Company Headquarter Mumbai, India

Number of Employees More than 1200

Manufacturing Sub-segment Consumer Packaged Goods

Founder Ardeshir GodrejPirojsha Godrej

Founded 1987

Products Soap, Hair colors, Toiletries & Detergents

GCPL PRODUCT PORTFOLIO

1. Soap: Cinthol lime, Cinthol regular, Cinthol international, fair glow, Godrej no.1

2. Hair color: Godrej hair dye,- liquid, powder, Colorsoft hair color, Nupur hair dye, Kesh kala, kali mehndi, Godrej Renew, Godrej Liquid & Powder Hair Dyes, Godrej Kesh Kala Oil

3. Liquid detergent: Ezee4. Toiletries: Skin cream , shaving cream, talcum

powder, Cinthol talc, Godrej no.1 talc, Cinthol perfumes KEY BRANDS

Personal care: Cinthol., fair glow, no.1,shaving cream, Cinthol freshness talc, fair glow fairness creamHair care: Hair dye, color soft, kali mehndi, Kesh kalaFabric & house hold: Ezee ,liquid cleaner concentrator

It consists of movement of Goods from the Plants (Factories)to the Plant warehouse (PWH) to Regional warehouse (RWH). From RWH, the Goods move to CFA and then to Distributor and then to Retailer and finally to the Customer.

Supply Chain Process for GCPL

GCPL SCM consumer durables

Information Flow

Raw Materials

RETAILERFACTORYDISTRIBUTION CENTER

REGIONAL DISTRIBUTION CENTER

SUPPLIER

Finished Goods

Supply Chain Structure

-:GODREJ INDUSTRIES LIMITED HAS A MANUFACTURING FACILITY AT VIKHROLI, MUMBAI, MAHARASHTRA . FATTY ACIDS - 55,800 MTA GLYCERIN - 3,000 MTA

-:GODREJ INDUSTRIES LIMITED HAS A MODERN, INTEGRATED MANUFACTURING FACILITY AT VALIA IN THE INDIAN STATE OF GUJARAT. - THE PRODUCTS MADE AT THIS FACILITY ARE EXPORTED TO MORE THAN 60 COUNTRIES ACROSS THE GLOBE. FATTY ALCOHOLS - 65,000 MTA SURFACTANTS - 15000 MTA STEARIC ACID - 18000 MTA GLYCERIN - 5,000 MTA

-:MALANPUR (M.P.) ,GUWAHATI (ASSAM) & BADDI (H.P.)

FACILITIES

THEY USE SOFTWARE LIKE SAMPARK AND SAHAYOG FOR THE INVENTORY PROCESS.

SAMPARK & SAHAYOGCONCEPT BASED ON –REPLENISHMENT

–MONITORING INVENTORY LEVELS –INFORMATION ON CURRENT STOCK LEVELS AND GOODS

-IN-TRANSIT FLOWS

INVENTORY:

Flow of inventory & demand

-:The company uses trucks to bring raw material and supply purpose.

TRANSPORTATION

In July 2001 the management at Godrej decided to implement an e-commerce solution to manage the supply chain better and an e-CRM package to foster better ties with its distributors.After going through a long list of vendors and consultants, Godrej selected Broad Vision as the provider and Satyam Infoway as the implementer of the solutions.They had set up inventory norms for all the products at the distributor level and the systems interacted with systems at the distributor's end. This allowed to extract figures like the closing stock and factory dispatch volumes.The system could now make suggestions like the amount of inventory to order next week and the minimum inventory. maintain.

INFORMATION

Sourcing

• It has multiple suppliers.• They source vegetables from farms for

preparing of fatty alcohol from vegetable oil.

• They also source crude oil for preparing their FMCG products.

PRICING• They provide low pricing strategy.• Their pricing depends upon the cost of raw-

materials.• They offer some discount on purchase of their

tetra packs soaps.

THANK YOU.