presentation on platforms
DESCRIPTION
Daniel Ord's presentation about the four biggest platforms to use before, during and after conferencesTRANSCRIPT
4 Social Media PlatformsDaniel Ord
Twitter: @danielord
http://www.flickr.com/photos/nccarf_au/4744591409/sizes/l/
1. Facebook2. LinkedIn3. Twitter4. Instagram
Facebook- the world’s largest social network
About FacebookWorld’s largest social network with more than 1 billion users.
1 billions users means very difficult maintain - lot’s of things change often.
Source: Facebook September 2012
3 pillars of Facebook
https://twitter.com/mashable/status/291245509031632896
News Feed
Timeline
Graph Search
https://twitter.com/mashable/status/291245509031632896
News Feed
74 % of Facebook users login daily
Kilde: Facebook 2012
70 % of global likes are in News Feed
On Phones60 % of mobile likes are in News Feed
43 % of mobile comments are in News Feed
Kilde: Facebook September 2012
Most important part of Facebook for organisations is the News Feed
https://twitter.com/mashable/status/291245509031632896
Timeline
Facebook Pages
Timeline with updates that go to the News Feed
Cover Photo
Apps
TimelineNewest layout focusses on exploration
Ads and the Timeline
Only 20 % of global Facebook users see “unpaid” updates
You can pay for more exposure with Promoted Posts and Sponsored Content
Kilde: Facebook 2012
Promoted PostsMake a post stay in News Feed for longer
Sponsored StoriesShow your Pages content as though is was a regular post, but as an ad - work for people who haven’t liked you page
Social AdsSocial ads are very effective because people don’t see them as ads. They are content.
You cannot “opt out” of social ads.
Facebook is no longer an entirely free platform. You can still easily use it as such, but as with most things, you will get better results by spending a little on ads.
http://www.flickr.com/photos/m0php/3357407602/sizes/l/
https://twitter.com/mashable/status/291245509031632896
Graph Search
Search has finally come to Facebook
Search with “human language”
Do’s and Don’tsDO use Facebook to reach a wide audience
DO use Facebook to allow people to join event - but don’t use as final sign-up page
DO use Facebook before and after to discuss and communicate - less during
DO plan content in advance
DON’T expect Facebook to “run itself” - it takes work
DON’T view Facebook as a marketing platform - it’s a 2-way platform
LinkedInthe pro social network
What is LinkedIn?
A social network for “work”175 mio. users20 % jobseekers80 % passive (in a job)
Kilde: LinkedIn, Lars Ingerslev
The actually make moneyWhere from?
30 %“ads”
20 % premium accounts
50 % recruitment
Kilde: LinkedIn, Lars Ingerslev
It’s about visibility
LinkedIn is a global phonebook - people use it seriously
http://socialmediatoday.com/node/493633
Personal profile
The core of LinkedInBasis for your networkUsed for searching and findingGroupsInMail (messages)
Networking og knowledge sharing
Groups
ICCA Scandinavia Chapter
Like the ICCA group
Company Profiles
Sort of like FacebookUpdates, followers and InsightsProducts and ServicesJob listingsEvents
Good way of getting attentionEvents (under More)
LinkedIn Ads- “jobs, not demographic”, however...- Location- Company- Job title- School- Skills- Group- Gender- Age
LinkedIn Ads
LinkedIns annonceplatform - jobfunktion, ikke demografi
Do’s and Don’tsDO use LinkedIn to create discussion GroupsDO use LinkedIn to find and reach people - to create a networkDO use LinkedIn for visibility and availabilityDO use LinkedIn as a multi-tool to suit your purpose
DON’T use LinkedIn like Facebook - it isn’tDON’T use LinkedIn without thinking it through - it might be the hardest platform to use
http://www.flickr.com/photos/eldh/5858249526/sizes/l/
- an introduktionTwitter
So what is Twitter?
Twitter is a free “microblogging” serviceThat means tiny messages of max 140 charactersPublic to everybody onlineCan be responded to and sent on to othersCan contain text, links, photos and video.Chronological layoutNo “Facebook-comments” like functionNo preferential treatment to celebs or othersVery conversational and real-time: Great for events
Twitter in short
A Twitter stream
Looks a lot like Facebook, just has less “stuff”
A Twitter-profileMuch less “stuff” than Facebook
... such as all this
Twitter 288 million users worldwide -3. largest social network
Source: http://www.ibtimes.com/google-plus-becomes-worlds-no-2-social-network-after-facebook-knocking-twitter-1042956
Each message is a “tweet” (not “twit”)Hashtags RetweetsMentionsDirect MessageFollowers and Following
Important terms
http://www.flickr.com/photos/netzkobold/3389655485/sizes/o/
Tweet
Hash tag (#)
Retweet (RT)
Mentions (@ + Navn)
Hashtags are ways on taking part in larger discussionsCan be very usefulKeep an eye on the discussion in real timeWe are using #ICCAscan today
Hashtags (#)
or via free softwareSearch hashtags via search.twitter.com
DO use precise and active languageDO share pictures and linksDO remember that Twitter is about conversationDO use hashtags to join existing conversations and create new ones
DON’T overuse hashtags!DON’T link Twitter to Facebook and crosspost automaticallyDON’T use Twitter for one-way broadcastDON’T expect to understand Twitter, if you don’t actually try and use it yourself
Do & Don’t
Who’s on Instagram?
- hands up
Simple Measured Newsletter November 8th 2012 & http://www.digitalbuzzblog.com/infographic-instagram-stats/
0
25
50
75
100
March 2012 November 2012
30 mio.
100 mio.
User count rising
A mobile, visual network
Desktop Profiles
DO post right-now images and ideasDO follow others and engageDO search other hashtags
DON’T overdo the hashtagsDON’T “steal” other people’s content and post as your ownDON’T post copyrighted material
Do & Don’t
Twitter: @danielord
.com
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