presentation on hotels (1)

8/6/2019 Presentation on Hotels (1)

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Mentor &Team MembersMentor &Team Members

PROF. AASHISH MEHRA (MENTOR)

ANITA SHARMA

MANOJ

AGARWALPRIYANKA SIKARWAR

&

TRIVESH SHRIVASTAVA

( TEAM MEMBER)


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VIEW OF HOTEL INDUSTRYVIEW OF HOTEL INDUSTRY

What is Hotel Industry?What is Hotel Industry

?A Building Where Travelers Can Pay forA Building Where Travelers Can Pay for

Lodging and Meals and Other ServicesLodging and Meals and Other Services

Objectives of Hotel IndustryObj

ectives of Hotel IndustryCustomer SatisfactionCustomer Satisfaction

HealthHealth

Safety EnvironmentSafety Environment

To Promote TourismTo Promote Tourism


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FAMOUS HOTELS OF GWALIORFAMOUS HOTELS OF GWALIOR


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Tansen ResidencyTansen Residency

******

Established In-Established In- 1978,by M.P. Tourism1978,by M.P. Tourism

Targeted customer-Targeted customer- corporate ,Tourist .corporate ,Tourist .

Promotion Strategy-Promotion Strategy- Promotion throughPromotion through

M.P. TourismM.P. Tourism

Sli h i f i b


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Slight information aboutg

t n ormat on a outAdityazAdity

az

4 * star hotel4 * star hotelEstablished in 1 June 2010Established in 1 June 2010

No. of employees-250No. of employees-250

Targeted customer- Corporate and elite classTargeted customer- Corporate and elite class

Promotion strategy Prefer print mediaPromotion strategy Prefer print media


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Central ParkCentral Park

Established in -2001Established in -2001

3* star hotel3* star hotel

Targeted customer-Targeted customer- corporate ,Tourist as well as localcorporate ,Tourist as well as local

publicpublic

Promotion strategyPromotion strategy Prefer print media, through Prefer print media, through

maintaining personal relationshipmaintaining personal relationship


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Usha Kiran PalaceUsha Kiran Palace

Established - 120 years agoEstablished - 120 years ago

5* star hotel5* star hotel

Targeted customer-Targeted customer- corporate ,Tourist, and Elitecorporate ,Tourist, and Eliteclassclass

Promotion strategy-Promotion strategy- centralized promotion allcentralized promotion all

over Indiaover India


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MARKETING MIX STRATEGYMARKETING MIX STRATEGY

OF HOTELSOF HOTELS*


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ProductsProducts

*Room

*Restaurant and Bar.

*Meeting room and Banquet facility

*Amenities

*Services

*Safe deposit boxes,etc.


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Price


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PLACEPLACE

**Location of the hotel is the mostLocation of the hotel is the mostimportant business decision for the hotel.important business decision for the hotel.


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PROMOTION STRATEGYPROMOTION STRATEGY


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SegmentationSegmentation

Geographical segmentationGeographical segmentation

Demographical segmentationDemographical segmentation Psychographic segmentationPsychographic segmentation

Behavioral segmentationBehavioral segmentation


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ATTRIBUTESATTRIBUTES

PerformancePerformance

FacilityFacility

servicesservices

LocationLocation

QualityQuality

Atmosphere of the hotelAtmosphere of the hotel


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Why theseWhy theseattributesattributes


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All facilityAll facility

High

performance

Low

performance

Some

facility

UKPUKP

1 2 3 4 51 2 3 4 5-1 - 2 - 3 - 4 - 51 - 2 - 3 - 4 - 5

1

2

3

4

5

1

2

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5

- 1

-

2

-3

-

4

-

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1

-

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-3

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-

5

ADITYAZADITYAZ

TRTR

CP CP


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good servicesgood services

perfect

location

Bad

service

UKPUKP

CP CP

1 2 3 4 51 2 3 4 5-1 - 2 - 3 - 4 - 51 - 2 - 3 - 4 - 5

1

2

3

4

5

1

2

3

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5

- 1

-

2

-3

-

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-

5

1

-

2

-3

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4

-

5

ADITYAZADITYAZ

TRTR

Imperfect

location


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good qualitygood quality

good

atmosphere

Bad

quality

1 2 3 4 51 2 3 4 5-1 - 2 - 3 - 4 - 51 - 2 - 3 - 4 - 5

1

2

3

4

5

1

2

3

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5

- 1

-

2

-3

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-

5

1

-

2

-3

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4

-

5

ADITYAZADITYAZ

TR TR

Bad

atmosphere

UKP UKP

CP CP


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USP of these HotelsUSP of these Hotels

UKP Tag of Tata group of Hotels.UKP Tag of Tata group of Hotels. M.P.Tourism promote to Tansen ResidencyM.P.Tourism promote to Tansen Residency

Central Park, there managementCentral Park, there management

Adityaz near by malanpur and airportAdityaz near by malanpur and airport


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Word of mouth marketingWord of mouth marketing

Amazing facts about this marketAmazing facts about this marketresearchresearch


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S hi h h k iS hi h h k i


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Something on the check out timeSomething on the check out time

Bathroom sleeperBathroom sleeper

Phone callPhone call

Work on feed backWork on feed back

Suggestions for trying somethingSuggestions for trying something

newnew

Breakfast or some food on checkBreakfast or some food on check

out timeout time

Staff behaviorStaff behavior

Health clubHealth club

Pick & drop (free)Pick & drop (free)

C iC i


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CourierCourier Child careChild care PetPet InternetInternet BabysittingBabysitting Wake-up callWake-up call Currency exchangeCurrency exchange Maid serviceMaid service


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