presentation on export procedures
TRANSCRIPT
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Made by: Himanshu Setia
7thSemester MBA
IMS, KUK
Undergone at Diamond Exports , Panipat
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DIAMOND EXPORTS as a leading Indian BusinessHouse engaged in Manufacture, Import & Export ofhome furnishing items.
Company has registered officeat the Commercial capital of India i.e. Mumbai & have
developed extensive contacts & goodwill with relatedbusiness communities. Their areas of activities include:
Manufacture a wide range of home furnishing items like
hand tufted carpets, handloom carpets, shaggy rugs,hand hooked rugs & braided rugs. Amongst these,
braided rugs, hand hooked rugs & shaggy rugs are theirspecialization.
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Based at Panipat, the handloom city of India, company
offer exclusively designed products that can be classic
or contemporary, western or oriental. The color
combinations range from soft pastels and earthy tones
to striking schemes. Company has skilled designers
and gifted artisans, who inherited this precious art from
their ancestors, can bring to life all types of patterns
and custom designs to fulfill your specifications.
Diamond Exportsis one of the manufacturers of theseitems as well as exporter of these items. They also
make some more items like rugs and hand tufted
carpets etc.
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Diamond Export is Government recognized ExportHouse which produces various home furnishing items in
Panipat city known as city of handloom. The industry is
engaged in the export business and fully dedicated in the
work with its all sources. The industry is part of HEMA
known as Handloom Exports Manufacturers Association
and CEO of DIAMOND EXPORT Mr. Ramesh Verma is
president of this association. This company is part ofPanipat Textile Industries Cluster Development
Foundation (PTICDF) and The Panipat Home
Furnishing Cluster Pvt. Ltd.
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Diamond Exports is the industry of Textile and Export
Import Sector.
Diamond Exports is the manufacturer of Home
furnishing items which are exportable to Europeancountries.
They believe that quality is the key to success and so
they cannot compromise with it. Company is backed
by a team of educated, experienced and qualified
professionals who are solely dedicated towards
offering products, which are flawless. In other words,
products that they offer are a combination of qualityand durability. Due to their quality products and fair
prices, they had become the choice of several
customers. Today, they are serving a large number of
clients.
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Management Team
At Panipat management team is headed by CEOMr.RameshVerma
Mr. Sunil Verma (International Marketing)
Mr.Dinesh Tyagi (Administration)
Mr. Anil Verma (Production)Mr. Chris (European Market)
Nature of Business:
Medium & Small Enterprise - Supplier, Manufacturer,
Exporter Number of Employees
50 to 60 employees, more than 400 Employees.
Turnover
US$ 0.25-1 Million (or Rs. 1-4 Crore Approx.)
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Head Office
It is in capital city of country, NEW DELHI.
Team of 20 for management, design and finance, Indira Gandhi
International airport is the nearest airport and transportation can be
arranged easily.
Production Unit
Diamond Exports include 4 production units covering a total of 7000m
in total in Panipat city.
More than 400 workers are ascertain,All modern facilities and machinery are available,
Strict quality control at all stages.
Corporate office Address:
Diamond Exports
Near Bharat Gas Godown, Babail Road, Panipat -132 103, Haryana,India
Mr. Ramesh Verma
+ (91)-(180)-2611577
+ (91)-9812034897
+ (91)-(180)-2611877
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1. Carpet
2. cushions
3. Tableware
4. curtains and blinds
5. Other Home Furnishing Items
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Big Lots (USA)
Ross Stores (USA)
Home Depot (USA)
T.J, Maxx(USA)
LIDL (Europe)
ALDI(Europe)
Penny Market( Europe)
Tommy Hilfiger (USA)
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Search for perspective buyer of items: The Exporter
may get these details through any of the following ways,1. Websites of the import firms.
2. Visit to the exporters websites by an interested foreign
buyer.
3. Participation in trade fair/visit to a trade fair by the
exporter.
4. Contact with the overseas marketing agent
5. Contact with a buying agent in the exporters country.6. Exporters own retail outlet in the foreign country.
7. Circulation of trade enquiry by the trade promotion in
the exporters country.
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The terms and condition of an export order varies from order
to order depending on the nature of product, parties involvedand so on.
Following are the standard clauses of an Export order:
1, Product and its description: It includes the size, quantity,
type, color, packing, nature and material of product which is
used to make it.
2, Product specifications regard its quality: Quality is an
important aspect as quality plays a crucial role and if quality
standards do not match the expectations of importer than it is
difficult to place an order.
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3, Price: FOB/CFR/CIF etc.: Various costs which are included
in cost of product are given codes which are:
FOB stands for free on board
CFR stands for cost and freight CIF stands for cost, insurance and freight
DES stands for delivered ex ship
DEQ stands for delivered ex quay
DAF stands for Delivered at frontier DDP stands for delivered duty paid
These affect the price of the final product and added to the price
of product.
4, Quantity: It means deciding how much or number of
products which are ordered. It states the number of pieces,
number of products and packets which would be properly
mentioned in the order.
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5, Payment terms D/A, D/P, letter of credit etc.: There are
various methods and means to do payments of the order and it
is decided at the time of order placement which method is to
be used for making payments at the time of shipment receivedby the importer.
6, Delivery schedule: Time period, partial/ complete dispatch
of shipment these all details are mentioned in the export order
and it is decided in advance on which date order is to be sentthrough shipment and receiving of shipment and payments
schedule is made and work is done according to the delivery
schedule.
7, Mode of Dispatch: Dispatch of goods and products is donethrough ships overseas or by air or both can also be used as
mode of dispatch. These are to be decided and mentioned at
the time of placing order and goods are dispatched through that
medium of transport.
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8, Inspection: Inspection is done after completion of the order of the
party and inspection is necessary for checking the quality and
quantity of the product produced .
9, Labeling, Packaging and Marking requirements: There are variousmarks and labels used in international market, Different labels and
different type of the packing is used as per the nature of product and
demand of the importer.
Types of Labels are:
Strip of clothCard Label
Adhesive Stickers
Users Manual.
Types of Packing:Plastic packs
Paper based packing
Combined plastic & cardboard packing
Miscellaneous packing (like leaves, wood etc.)
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10, Insurance: as the shipment is necessary and valuable for both importer
and exporter so both parties can have insurance by the insurer company
for the product and shipment by exporter/ importer both for the same but
at different insurable interest as per insurance contract.
11, Documents required :
Some important documents are:
Commercial invoice
Packing list
Certificate of origin/GSP (Generalized system of preference)certificate of
origin
Transport document such as: AIR bill/ bill of Lading
Inspection certificate
12, Escalation clause: There is clause of sharing of increase in cost
mentioned in the terms and conditions of an export order as if there is any
increase in the number of pieces produced than it can be shared by both
the parties and importer pays for that also at less price as per agreement.
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13, Arbitration clause:There is also a clause of dispute settlement if there is any disputeregarding the contract and if exporter or importer fails to perform
their duty as specified than they can take help of law for justiceor can approach to a third party of their choice to settle thedispute.
14, Fines/penalties:
Under the contract fine s and penalties are also mention and canbe included if there is a need to add them. As per the contract anyof the party can claim for penalty or fine if other party doesntact as per the agreement or conditions.
15, Applicability of Law: As agreement between importer andexporter is a kind of contract than it also enforceable under lawor applicable under law this agreement of the export isenforceable bylaw and it is a legal document.
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1. Enquiry:
Size detail Drawing, if available Sample, if possible Delivery schedule Mode of dispatchsea, air or both
Mode of packing Modes of payment Requirement for pre-shipment inspection Any certificate of origin required
2. Performa Generations
3. Order placements
4. Order Acceptances
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5. Documents for payment:
Advance payments
Open account.
Documentary collection: includes
D/A Document against Acceptance
D/P Documents against Payments
Documentary Credit: known as Letter of Credit
There are various types of letter of credit: Back to back letter of credit,
Revolving letter of credit.
Standby letter of credit.
Transferable letter of credit.
Negotiable letter of credit, Red or green clause letter of credit.
Bill of exchange
There are five people in Bill of Exchange those are:
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Drawer: Exporter Drawee : Importer Payee : Beneficiary Exporters bank: Collection Bank, negotiating Bank Importers Bank: Remitting Bank
6. Goods Documents
7. Documents for C & F agents
Commercial Invoice Packing List Certificates of Origin or GSP certificate of origin Transportation documents such as Air Bill/Bill of lading Inspection Certificate if required
8. Custom Clearances
9. Bills Negotiation
10. Bank to Bank documentation
11. Receipts of bank certificates
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Department Forms required Certificate Role
Reserve bank of INDIA
(RBI)
Company name , business and
size information, Bankers
Certificate
Certify the company to do export
and import
Register the company for various
export procedures
Director General of Foreign
Trade (DGFT)
Aayaat Niryaat Form -
ANF2A", PAN number, Bank
Account number
provide exporter a unique IEC
Number
IEC Number is a ten digits
code required for the purpose
of export as well as import.
(EPC) Export promotion
council
Self certified copy of the IEC
number. Membership fee
should be paid in the form of
cheque or draft
registration cum membership
certificate (RCMC)
help exporters in availing benefits
with respect to Customs and
Excise
Registration with
Commodity Boards
Commodity Board is
registered agency designated
by the Ministry of Commerce,
Provides registration certificate
for exporting goods.
Boards are responsible for
production, development and
export of tea, coffee, rubber,
spices and tobacco.
Registration with Income
Tax Authorities
Bank account number, IEC
number, registration certificate.
Exemption from both Value
Added Tax and Central Sales
Tax.
to get the benefit of tax
exemption it is important for
an exporter to get registered
with the Tax Authorities
Textile committee Nature of business, registration,samples
Issue certificate of origin and GSP
certificate of origin
Help to avail tax benefit on
various products in importers
country.
Export Credit
Guarantee Corporation
(ECGC)
Bank current account, financial
status of company
Provides a range of credit risk
insurance covers to exporters
against loss in export of goods
and services
Provides Overseas Investment
Insurance to Indian companies
investing in joint ventures
abroad in the form of equity or
loan
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Finally some recommendations for the company are as follows:-
There must be a minimum ratio of the order so that wastage couldbe avoided.
The company should provide all bills to all importers. Such aspacking list, invoice order, GSP certificate etc. these documentswill help to claim and clear the shipment easily.
Company should fulfill its social responsibility by making
environment friendly products and using natural dye.
Company must use cardboard packing material instead of plasticbags, as it is environment friendly and increase goodwill ofcompany.
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STRENGTHReasonable price as compared to competitors.
Sizeable market share of Home Furnishing Items.
Offers variety of products under its brand.
Different styles and color combination are available.An experienced team of sales and marketing executives.
WEAKNESS
No proper replacement system for the defects.
Improper and irregular supply.
Improper packaging of carpets.
Lack of schemes for importers.
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OPPORTUNITY
Rising demand for innovative Home furnishing items.
Improving supply system for established brands
Good scope for curtains and durries and other
products.
Use of natural dyes improves the goodwill.
THREATS
Ever increasing competition from multinationals and
local companies.
Increase in sale of cheap local textile products.Other Exporters of home furnishing items.
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