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Presentation on

Distribution Channels

BY:- ATUL

GUPTA

CLASS :- BBA II

ROLLNO :- 2

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Distribution hannel

way of selling a company'sproduct either directly or via

distributors

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Direct and Indirect Channels

Direct distribution: When the producer sells goods or

services directly to the customer, with

no intermediaries.

Indirect distribution: Involving one or more intermediaries.

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Channel Members

Intermediaries

Wholesalers

etailers

Manufacturer Directly to Consumer

Manufacturer to wholesaler to

etailer to Consumer

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Importance ofDistribution Channel

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