presentation on counterfeit identification
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COUNTERFEIT IDENTIFICATIONCustoms Workshop, New Delhi 24th April 2012
_______________________AN INTRODUCTION
INDIAN BEAUTY MARKET
Japan19
Greater China11.2
India 1.7
South Korea3.1
ASEAN**5.2
**ASEAN : including here only Thailand, Indonesia, Malaysia, Philippines, Vietnam, Singapore.
* excluding soaps , razors, blades and toothpasteL’Oréal Estimates– On a 2010 higher revised basis. Translated into euros at foreign exchange rates of 12.31.2010
+1.3%
+7.8%
+8.1%
+16.2%
+8.5%
((in billion €)
STILL SMALL BUT YET THE FASTEST GROWING IN ASIA
YEARLY COSMETICS CONSUMPTION IN THE ASIAN MARKETS
Excluding soaps, toothpastes and razorsL’Oréal estimates – 2010 Net manufacturing pricesExchange rates at December 31st, 2010
France : 104.2 €United States : 88.7 €
€1.4
€62.9
€6.7
€148.1
IndiaKoreaJapan China
€10.9
Philippines
€20.1
Thailand
€4.3
Vietnam
€5.4
Indonesia
€24.5
Malaysia
€88.6
Singapore
(in €, per capita)
0
10000
20000
30000
40000
50000
60000
70000
80000
90000
100000
2005 2006 2007 2008 T 2009 2010
Health & Beauty
SIZE AND EVOLUTION OF THE INDIAN BEAUTY MARKET
5.7 % 17%18.6
%
16.2%
1.7 Billion €
18%
INR
Source: Nielsen Total India 2010
THERE ARE TWO MAJOR FORMATS AMONGST RETAILERS . . .
Traditional Trade Modern Trade
Retail Landscape
• Traditional Mom & Pop stores• 7.7 MM stores in India• Urban distribution ~ 2 MM stores• 85% of L’Oreal India business
• Self Service Stores• Hyper markets, supermarkets, department
stores, drug stores, cash & carries• 15% of L’Oréal India business
Skin carePer cent
Hair colorPer cent
ShampooPer cent
Share of each channel (Percent)**2008 2012
DESPITE MODERN TRADE EXPLOSION, TRADITIONAL TRADE WILL CONTINUE TO DOMINATE
81Grocers/GenStores /chemist
6Modern Trade*
5Cosmetic counter
78
105
76Grocers/GenStores/chemist
3Modern Trade
14Cosmetic counter
66
819
74Grocers/Gen Stores/Chemist
6Modern Trade
15Cosmetic counter
66
13
16
2,047
2008
3,653
2012
16%
588 92312%
1,4252,202
+11%
MakeupPer cent 22
70
943503
2008 2012
17%27Grocers/Gen
Stores/Chemist
4Modern Trade
69Cosmetic counter
CAGRestimate
8 Source: AC Nielsen data
•Proximity
•Price (MRP)
•Choice
•Credit
•Home delivery
•Personal relationship
A “pull system” based on consumer demand generated by mass media
STRENGTHS OF TRADITIONAL TRADE
KEY FIGURES
(1) International brands with annual sales of more than €50 million
No.1 cosmetics group worldwide
international brands(1)27billion euros in sales20.3
countries130employees68,900
patents registered in 2011613
L’ORÉAL INDIA
27 GLOBAL BRANDS
L’OREAL INDIA - 15 BRANDS
CONSUMER PRODUCTS DIVISION : 550 000 STORES GARNIER, L’OREAL PARIS, MAYBELLINE
PROFESSIONAL PRODUCTS DIVISION: 18 000 SALONS L’ORÉAL PROFESSIONAL, MATRIX, KERASTASE, KERASKIN
LUXURY DIVISION : 65 POINT OF SALESLANCÔME, ARMANI, RALPH LAUREN, YSL, DIESEL, KIEHL’S
ACTIVE COSMETICS DIVISION : 400 PHARMACIES VICHY, LA ROCHE POSAY
• October 2011 :creation of R & I, evaluation in Mumbai
• 2012 Creation of Formulation Labs in Mumbai
•2013 Full scope R& I with advanced research
RESEARCH & INNOVATION
MISSION AGAINST COUNTERFEITS
2009 2010 2011
45,7201,19,262
3,58,4502,23,042 53,583
1,32,685
Customs Seizure Market Seizure
COUNTERFEIT SEIZURES (In Units)
CUSTOM PORTS:3 YEAR SEIZURE DETAILS
PORT 2009 2010 2011Chennai 36,360
Ludhiana 2,31,864
Mundra 56,768
Raigad 9,210 72,036
Tuglakabad 240 62,494 20,154
Titicorin 34,396
MAP NOT TO SCALE
TUGLAKABAD
LUDHIANA
MUNDRA
RAIGADMUMBAI
SURAT
KOCHI
TUTICORIN
CHENNAI
KOLKATA
GARNIER COUNTERFEITS
FRUCTIS STYLE- HARD GEL-125g
GARNIER MEN POWER LIGHT FW-
100g
GARNIER LIGHT PURE LEMON ESSENCE –
50g
GARNIER PURE EXFOLIATING FACE WASH
– 75 ML
GARNIER PURE EXFOLIATING FW EUCALYPTUS LEAF EXTRACT – 100g
GARNIER LIGHT PURE LEMON
ESSENCE –100g
GARNIER MEN POWER LIGHT –MOIST. -50g
GARNIER SKIN NATURALS LIGHT –
MOIST. -18g
GARNIER SKIN NATURALS LIGHT –
MOIST. -40g
GARNIER SKIN NATURALS- WRINKLE
LIFT 40g
GARNIER SKIN NATURALS- WRINKLE
LIFT 40g
GARNIER BRANDED NON-CATALOGUE PRODUCTS
GARNIER BRANDED NON-CATALOGUE PRODUCTS
L’OREAL PARIS BRANDED NON-CATALOGUE PRODUCTS
L’OREAL PARIS BRANDED NON-CATALOGUE PRODUCTS
L’OREAL PARIS BRANDED NON-CATALOGUE PRODUCTS
INDENTIFYING MARKS
Content filled volume is more in counterfeit (original tube will have fill : empty ratio in the content)
Mfd. By: L'Oréal India Pvt. Ltd., Chakan, Pune – 410 501 M. Lic. No. : MPD/C-44 B. No: Pkd. On: see crimp
Cap orifice in counterfeit is bigger than original
Difference in Cap Manufacturer’s mark – Counterfeit: N, Original: or
SC AT
Counterfeit CounterfeitOriginal Original
GARNIER MEN POWER LIGHT FACE WASH-100g
Finishing on the Label Counterfeit: Glossy Original: Matte (black background) & Glossy mix
Spacing in the batch code on the crimp is different
Counterfeit Original
Number of inner ribs in the counterfeit cap lesser than the original
Seal (silver foil) present on orifice of the counterfeit cap
UNIQUE INDENTIFYING MARKS
Cap is transparent in counterfeit whereas original is milky white
The product content in the counterfeit tube is liquid and thinner than original
GARNIER LIGHT PURE LEMON ESSENCE FACE WASH– 50g
Counterfeit Original Counterfeit Original
UNIQUE IDENTIFYING MARKS
Upper side of the cap is less oval in shape in original
Cap gate-mark is visibly bigger in counterfeit.
GARNIER PURE EXFOLIATING FACE WASH – 100g Counterfeit Original
GARNIER LIGHT PURE LEMON ESSENCE FACE WASH– 100g
Counterfeit Counterfeit
UNIQUE IDENTIFYING MARKS
Original Cap inner has long nozzle unlike in counterfeit
FRUCTIS STYLE - HARD GEL-125gcounterfeit Original
Counterfeit Original
Label in counterfeit is in plain printing whereas original has screen printing
Tube size in counterfeit is smaller [135mm] than Original [140mm]
Cap size in counterfeit is smaller than original
Colour graphics in counterfeit including logo of “Fructis Style” is lighter than original
UNIQUE IDENTIFYING MARKS
GARNIER ELVIVE FUEL FOR LIFE TRESOR
GARNIER COLOUR NATURALS L'Oréal ATTITUDE GIORGIO ARMANI
NUTRITIONIST VIVE HYONOSE AMOR AMOR
AMBER SOLAIRE ELSEVE DRAKKAR NOIR MAGNIFIQUE
FRUCTIS MAYBELLINE DIESEL ARMANI MANIA
DOUBLE EXTENSION VICHY RALPH LAUREN EMPORIO ARMANI IL
GLAM SHINE KERASTASE POEME EMPORIO ARMANI ELLE
VOLUME SHOCKING POLO ROMANCE LANCOME
L'ORÉAL BRANDS NOTIFIED WITH CUSTOMS
L'Oréal India is the sole licensee for import & trade of the products owned by L'Oréal Group;
Products are imported by L'Oréal India mainly through:• Mumbai Customs• Nhava Sheva, Mumbai• Kandla Port
Products with pre-labeling: “Mfd. by v/s Imported by”
SUMMARY
“Coming together is a beginning.Keeping together is progress.Working together is success.”
- Henry Ford
Thank You
DISCLAIMER
The information and materials provided in this document are neither be construed nor are intended to be legal advice. The contents of the document are confidential and exclusively for the informational purposes of customs authorities in India only in order to identify and distinguish counterfeits L’Oreal/ Garnier products from genuine.
For any further clarifications / assistance readers are requested to get in touch with us at:
© L'Oréal India Pvt. Ltd. All Rights Reserved
Registered Office:L’Oreal India Private Limited2nd Floor, Peninsula Towers,
Ganpatrao Kadam Marg, Lower Parel, Mumbai- 400 013 India
Tel: +91-22 2498 3000 Fax: +91-22-2495 3798 E-mail: [email protected]
Contact person: Mr.P.L.Mishra, Mobile: 99870 61672
Our Attorneys:M/s United Overseas Trade Mark Company
52, Sukhdev Vihar, Mathura Road, New Delhi- 110 025, India
Tel: +91-11-26843455, Fax:+91-1126828578E-mail: [email protected] person: S.K.Bansal
Mobile:9810017859