Communicating ScienceThe Problem

Scientist Journalist Citizen

Influences: confirmation bias, eyewitness fallacies, underutilization of stats, reliance on anecdotes, illusory correlation, cognitive dissonance, misperception of risks

GMOs

SOURCE: gmoanswers.org

BETTER: http://gmoanswers.com/ask/can-you-describe-detail-process-which-genes-are-altered-foods

Solutions

• Shared Values• Transparency• Better Education• Credible Sources• Compassion

SOURCE: 2014, Center for Food Integrity Presentation, COSDA, Wyoming

Resources

• Science versus entertainment– GMOanswers.org (industry supported,

independent experts)– Academicsreview.org (“Testing popular claims

against peer-reviewed science”)– Skeptic.com– Doubtfulnews.com– Healthnewsreview.org

SOURCE: healthnewsreview.org