Presentation of

Rural MarketFaculty incharge:-

Mrs.Radhika Marathe

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Introduction

• We have decide to launch a service in the rural market.

• After a lot of thinking we decided to launch computer training institute in the rural market.

• This is an imaginary company that we have chosen for the presentation.

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Service for the Launch:-

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ISO 9001:2008

Reason for choosing

this product:

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Introduction

• MASSS is computer software and hardware training institute where ability meets excellence.

• From the past 10 years more than ten thousand students have successfully completed their course from all of our branches and we have placed more than 5000 students across Mumbai.

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When we began

• MASSS was formed by five friends 10 years ago in 2002 after we passed out our Masters degree in Management.

• We decided to educate the young India for a bright future.

• For fulfilling this we came up with MASSS computer training Centre and our punch line was “where ability meets excellence”.

• We first started at a small rented premise in Dadar(E).

• Later on we purchased a building by the name MASSS apartments in 2003 which is currently our hed office.

• Within a year we made our presence in various parts of Mumbai.

• Later on in 2006 we also started expanding in various parts of Maharashtra.

Tagline Where ability meets success

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Mumbai

Nagpur

Kolhapur

Pune

Aurangabad

Solapur

Thane

Where we are located

Courses we offer:-

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Software

Hardware Dual

courses

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Basic• Basic 2.0• Basic 3.0• Basic 4.0+MSCIT

DTP courses

Animation course Only Tally courses

Software Programming courses Software

courses

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Certificate in Basic Electronics, Computer

Hardware & Office Tools

Certificate in Network

Administration

Certified Desktop Linux

Administrator

Certified Microsoft Windows Server

2008 and Network Administrator 

Certificate in Client Operating System

Support & Networking

Fundamentals

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Founder members

Chief zonal manager

Zonal manager

Branch manager

Admin department Councilor Faculty

Hierarchy

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Placements

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Life at MASSS

Why the launch in Rural Market

Launch of our service

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Method of launching it in rural India

Invitation Launch programme

Door to door

meetings

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Place

Price

Promotion

Product 4P’s

Product

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Different product for every age group

12-15

15-18

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Others

Place

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Mumbai

Nagpur

Kolhapur

Pune Aurangabad

Solapur

Thane

Places to launch:-

Exteriors of:-

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Promotion

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Advertisements

Social programs

Seminars

How to promote our product

Price

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Interest free EMI

Scholarships for the needy

Discounts

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Scope

Education

Expansion

Goodwill

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Difficulties to face

Language Barrier

Typical mindset

Caste discrimination

Infrastructure facilities

Batch timings

Future plans:-Tie ups with schools to enhance education.

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