WEconomy New Business Models

Jan Jonker Nijmegen School of Management

Radboud University Nijmegen The Netherlands

(C) J.Jonker, New Business Models (2016)

Drivers for Transition

Chicken and Egg … what is causing what (1) Depletion (2) Pollution (3) Population Growth (4) Consumerism/ principle of obsolesce (5) Short product life-cycles (5) Linear production methods

(C) J.Jonker, New Business Models (2016)

MEGATRENDS

Source: PWC Global CEO Survey, 2014

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CHALLENGES

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Elkington, 1997

Sustainability: integrating People, Planet and Profit

(C) J.Jonker, New Business Models (2016)

Three Central Theme’s

(C) J.Jonker, New Business Models (2016)

The WEconomy

Seven trends … (1) Circular Economy (2) Functional Economy (3) Bio-based Economy (4) Collaborative Economy (5) Sharing Economy (6) 3D Do-it-Yourself Print Technology (7) Internet of Things (IOT)

(C) J.Jonker, New Business Models (2016)

(C) J.Jonker, New Business Models (2016)

CHANGE THE CONCEPT

STAND-ALONEPRODUCT

INTEGRATEDTECHNOLOGY

PRODUCT-SERVICESYSTEMS

SOCIETALCHALLENGES

NEWBUSINESSCONCEPTS

(C) J.Jonker, New Business Models (2016)

Conventional Business Model

Osterwalder, A. (2004). The Business Model Ontology’ PhD manuscript, free downloadable at www.hec.unil.ch

(C) J.Jonker, New Business Models (2016)

Changing the Model

(1) Changing the nature of value-creation (2) Changing the configuration of stakeholders involved (3) Changing the nature of transactions (4) Building a community (5) Measuring ‘profit’ in various values

(C) J.Jonker, New Business Models (2016)

Four Business Models

(C) J.Jonker, New Business Models (2016)

(C) J.Jonker, New Business Models (2016)

Design Community

Values created

Principles

Source: Jonker. J. (2014). Nieuwe Business Modellen: Samen Werken aan Waardecreatie Den Haag: Academic Service

The Cloverleaf Business Model Canvas

CBMC

•  Developed and tested by researchers and entrepreneurs: theory in practice

•  Helpful in designing NBM

•  Helpful in analysing NBM

(C) J.Jonker, New Business Models (2016)

Design Community

Values created

Principles

Source: Jonker. J. (2014). Nieuwe Business Modellen: Samen Werken aan Waardecreatie Den Haag: Academic Service

The Cloverleaf Business Model Canvas

Clover Business Model Canvas

(1) Principles (2) Design (3) Value Proposition (4) Community (5) Value-creation

(C) J.Jonker, New Business Models (2016)

The NBM Key-Questions

(1) What is your BIG DREAM? (2) What are your important principles (3) With whom do you start this adventure (4) What is your value proposition (5) What are the values it is creating? (6) How do you want to upscale (7) How do you keep you distance – and reflect?

(C) J.Jonker, New Business Models (2016)

(C) J.Jonker, New Business Models (2016)

Principles (1)

Name and discuss three principles you’d like to use as a compass in developing your KBMC.

(C) J.Jonker, New Business Models (2016)

Principles (2)

Find three companies that use clear principles and discuss what they are.

(C) J.Jonker, New Business Models (2016)

(C) J.Jonker, New Business Models (2016)

Design (1)

Take a close look at the WEconomy ‘circle’ and name which trend(s) you’d like to use and how you want to use it.

(C) J.Jonker, New Business Models (2016)

Design (2)

Make a list of people and things you (minimally) need to start building your NBM. What are your thoughts on how to acquire these?

(C) J.Jonker, New Business Models (2016)

(C) J.Jonker, New Business Models (2016)

Value-proposition (1)

Formulate one (catchy) sentence: what is the value-proposition you’d like to organise (and for whom).

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Value-proposition (2)

Make a competitive analysis of your value proposition. Who has done this already and successfully? Study and discuss why.

(C) J.Jonker, New Business Models (2016)

(C) J.Jonker, New Business Models (2016)

Community (1)

What kind of community are you creating and/or why do people want to join your community?

(C) J.Jonker, New Business Models (2016)

Community (2)

What are the basic community rules you would like to use (and are they aligned with your principles)?

(C) J.Jonker, New Business Models (2016)

(C) J.Jonker, New Business Models (2016)

Value-creation (1)

What (kind of) values is your business model creating. Try to make a (short) list.

(C) J.Jonker, New Business Models (2016)

Value-creation (2)

What is the balance between the various values - is one maybe dominant at the expense of others? Please check and suggest improvements.

(C) J.Jonker, New Business Models (2016)

(C) J.Jonker, New Business Models (2016)

Three steps

(C) J.Jonker, New Business Models (2016)

(C) J.Jonker, New Business Models (2016)

(C) J.Jonker, New Business Models (2016)

(C) J.Jonker, New Business Models (2016)

Case: MyWheels

(C) J.Jonker, New Business Models (2016)

Stakeholder analysis

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Community-members

Make an analysis in three layers: conditional, re-enforcing and ‘nice to have’ members.

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Three Levels of Reflection

STRATEGY:realis>cambi>onbasedon‘slowissues’

BUSINESSMODEL:logicofvalue-crea>onrevisited

CHANGE:transforma>onandtransi>on

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THE POWER OF ‘RE’

RE – THINK

RE - INVENT

RE - DISCOVER

RE – SHAPE

RE - DESIGN

(C) J.Jonker, New Business Models (2016)

QUOTE

“What a pity I didn’t have Future Lessons instead of

History Lessons at school.”

(C) J.Jonker, New Business Models (2016)

Thank you

(C) J.Jonker, New Business Models (2016)